Email Einstein Ingenious eCommerce Email Marketing by Flowium

81 - In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience. After today’s episode, you’ll have the tools to target specific moments when subscribers disengage and bring them back in to stay.  Claim your free email marketing audit!

80 - The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. If you’re stuck in the spam folder, don’t worry. The Email Einsteins are here to help! Vira and Alissa are back with five proven tips to get your emails out of the spam folder and keep them out. For good. Claim your free email marketing audit!

79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software you're already using.   You don't have to imagine. That's SMS marketing. And The Email Einsteins are back to give you all the info you need to start building your list. Vira and Alissa sh...

78 - Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away!  Claim your free email marketing audit!

77 - If your resolution is to grow your email marketing brain, you’re in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022.   More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It’s true. Mobile is the undisputed king of E-commerce . It’s where you and your business need to shine. Th...

76 - January has a bad reputation as being the lull month for e-commerce. Everyone is all shopped out after the holidays and looking to reset and start fresh. Many brands think it’s a time to sit back and wait for the next big holiday or event.  The Email Einsteins are here to change that. This week we’re rewriting January’s reputation! And all it takes is some fresh, new campaigns to engage and n...

75 - Hot off the presses: The Einsteins are back with a brand new episode! This week Alissa and Vira dive into some exciting new flows to implement in 2022. If you’re looking for some incredibly high converting automations, you’ve come to the right place.  Claim your free email marketing audit!

74 - Return customers are your real moneymakers. They are 9 times more likely to convert than new leads and spend 3 times more on average than one-off customers! But how do you entice them to come back when the sales and holiday excitement have worn off?  That’s where the Email Einsteins come in. Your hosts Vira and Alissa, break down their most effective strategies to make the most of all those n...

73 - The insights so nice, we’re sharing them twice! This week on Email, Einsteins, Vira, and Alissa break down how to survive and even thrive in the dreaded post-holiday slump of January and February.  We share some powerful strategies to re-engage your list, encourage new sales, and build lasting customer relationships. Learn more here! Claim your free email marketing audit!

72 - There’s less than a week until the biggest online shopping day. Ever. This week on Email Einsteins, Vira and Alissa put together their checklist of quick wins to help fine-tune your Black Friday Cyber Monday performance. Tiny changes can make a world of difference for your customers. These mad scientists tackle everything from automating your abandoned cart flow to fine-tuning your return pol...

71 - In this episode, we’re sharing our five favorite styles of subject line that will be your best friend in 2021. We’ll give some examples of highly effective subject lines and break down why they work. We want you to get the most out of those precious 50 characters and stand out this Black Friday. Tune in here!  Claim your free email marketing audit!

70 - On this episode of Email Einsteins, we break down our proven techniques to keep all new customers engaged and coming back for more! The secret? A post-purchase bounce-back flow that incentivizes that second purchase immediately. We will run through the specific offers you should implement, when to send re-engagement emails, and which buyers to target with your post-purchase offers. Black Frid...

69 - Black Friday is coming up. Fast. There's an estimated $90 billion (yes, with a B) in sales up for grabs this year. When one-fifth of those are coming from email, your campaign strategy needs to be top-notch.  In this episode, we dive into the nitty-gritty. Breaking down exactly what you should be sending, when, and to which customers to make the most of this Black Friday weekend.  Get re...

68 - The early bird opt-in is a great way to get your list primed and ready for the big shopping days, but it’s also a really good strategy when you want to get them on board before the holiday season starts! Listen to the episode and learn more!  Claim your free email marketing audit!

67 - Black Friday and Cyber Monday are just around the corner! If you're looking for creative promotion ideas to get your store noticed, this episode is for you. Learn how to use percentage discounts, dollar discounts, free shipping, and other ways to drive sales during one of the busiest times of the year! Tune in here!  Claim your free email marketing audit!

66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learn How often to send emails if you sell a luxury product How to keep the quality of your emails consistent with your products and customer experience How luxury brands are redefining the language...

 65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate.  In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right people on your list. http://flowium.co/episode65...

64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results. Tune in here: http://flowium.co/episode64 Claim your free email marketing audit!

63 - This is an inspirational interview with Doone Roisin. She shares her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs. Tune in here: http://flowium.co/episode63 Claim your free email marketing audit!

62 - In this week’s episode, we’re interviewing Ricky Joshi, the Co-Founder of Saatva. Ricky shares the best tips on how to grow an eCommerce business and become a disruptor even in such a traditional industry as mattresses. Tune in for this fun and insightful interview: http://flowium.co/episode62 Claim your free email marketing audit!

61 - In this episode, Vira and Alissa share the best ways to build trust and spark engagement with your customer so you can get valuable feedback on your product, get inspiring testimonials, and prove to your customers you’re the best brand for them.  Tune in here:  https://flowium.co/episode61 Claim your free email marketing audit!

60 -  This time, Alissa and Vira sit down to talk email with Shianne Smalling, the CRM specialist at Andie. Tune in for this insightful conversation and don’t forget to grab a notepad because this episode is full of stellar email strategy tips you’ll want to write down: http://flowium.co/episode60  Claim your free email marketing audit!

59 - In this episode, we’re joined by Vincent Moreau, the founder and CEO of SEO Therapy. Listen to this episode packed with actionable insights and SEO banter: http://flowium.co/episode59 Claim your free email marketing audit!

58 - In this episode, our hosts Alissa and Vira share the 3 golden rules of creating the kind of eCommerce newsletters your customers look forward to, impatiently refreshing their inbox. Learn more here: http://flowium.co/episode58 Claim your free email marketing audit!

57 - In this episode, Vira and Alissa share the 4 proven eCommerce conversion rate hacks that they’ve learned over the years of working with eCommerce businesses across dozens of different industries.  So if you’re not sure why your emails aren’t converting the way you’d hoped, or wish your conversion rate was higher, this episode is for you: https://flowium.co/episode57 Claim your free email mark...