Email Einstein Ingenious eCommerce Email Marketing by Flowium

106 - This week, Vira’s joined by Project Manager Amanda Terpening to discuss some creative campaign ideas for August. August is full of some unique holidays you can implement into your campaigns. From National Sisters Day to National Burger Day (our mouths are already watering), we’re running down the list and giving you creative ideas along the way. No matter what your brand’s all about,   this...

105 - In this new work-from-home world, productivity has become a bit of an obsession for everyone. We’re all trying to be more productive, from everyday managers and business owners to personal development gurus and CEOs. But how do we actually become more productive?  That’s what our guest Paul Minors, the King of Productivity, is here to answer. He’s here to share his fundamental productivity p...

104 - Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love.  Can we use games to improve engagement and customer retention in our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover! You’ll Learn How game elements engage us and which strategies to implement in your email strategy.  Why ‘fun’ is such...

103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh ! You'll Learn Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketers What the Seven Principles of Persuasion are, and how to apply them to email marketi...

102 - For most eCommerce businesses, July and August will be some of your slowest months in terms of revenue. Most of us are out enjoying the warm weather rather than shopping! That’s why your emails need to work twice as hard to get the attention that your business deserves.  You’ll Learn How to make a unique impact on Canada Day (July 1st) and Independence Day (July 4th)  The ins and outs of a p...

101 - Vira’s back in the lab with special guest Matthew Holman . He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy.  You’ll Learn The different types of subscription models and which will work for you.  How to track results from subscription programs.  The most important metrics for a subscription business. ...

100 - One. Hundred. Episodes.  This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate!  This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends...

99 - eCommerce is an ultra-competitive business, especially when you’re up against titans like eBay and Amazon. But Sean Reyes and his team at Shock Surplus found a way to cut through the clutter and beat Amazon at their own game. Content.  Creating compelling, informative, and frankly, fun content has helped Shock Surplus climb google search rankings to sit above Amazon for the word “shock” and s...

98 - This week, Vira’s joined by fellow email obsessive and project manager extraordinaire Dawnna Goller! We’re sharing our very favorite summer-starting Campaign Ideas for June. Summer’s starting, school’s ending, and there’s a feeling of unlimited possibilities.  While summer is a bit of a lull in the eCommerce world, it’s hugely busy for monthly observances and holidays! It’s your chance to use...

97 - Today we will be talking to Sina Mobasser, Founder & COO at Tapcart , the market leader in mobile eCommerce and a team of enthusiasts devoted to helping eCommerce brands grow their presence on mobile. Claim your free email marketing audit!

96 - The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative.  Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If yo...

95 - With over 6500 apps in the Shopify Store, and some 250 new apps entering the market every month, building a profitable and effective tech stack is more challenging than ever.   Vira is joined this week by Derric Haynie to break down the process of building out your tech stack in 2022. He’s a wealth of information on how eCommerce brands can use technology to better their business.  We’re cove...

94 - Teamwork makes the dream work.  Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business.  Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly glo...

93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns. Claim your free email marketing audit!

92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best!  This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS li...

91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them . You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals.  This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in....

90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention.   Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value...

89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of.  Claim your free email marketing audit!

88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age?  More common than you thought, right? Us too.  Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s...

87 - This episode breaks down the pros and cons of a few of the industry’s leading SMS marketing platforms. We focus mainly on the two most powerful tools, Attentive and Klaviyo.  Vira and Alissa share their experience using both platforms and give valuable insight for you when it comes time to pick a platform to build your SMS empire. SMS has massive potential if implemented correctly, so be sure...

86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family.  But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of...

85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock the start of spring.  There’s a lot more to March than just St. Paddy’s Day. We’ve got a day-by-day breakdown of the month, hitting all the holidays and observances, you know, and a few new ones too....

84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows. From your very first SMS message in your Welcome Flow to securing the sale in your Abandoned Cart Flow, your SMS strategy will be bulletproof. These three flows will have you generating massive engagement and, more importantly, massive revenue. Le...

83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? Nothing. No click-throughs, no opens. Your email landed in the spam folder.  Why? Where did you go wrong?  It’s happened to the best of us, and this week on Email Einstein, Vira and Alissa are going to...

82 - The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers. But what should these emails say? And when should you send them? And who should you send them to? Find all these answers and more in this week’s episode of Email Einstein.  Claim your free email marketing audit!