Email Einstein Ingenious eCommerce Email Marketing by Flowium

131 - In today’s episode, our host Vira chats with Benn Parr from Octane AI, a zero-party data marketing platform for Shopify stores. They chat about how AI quizzes and surveys are highly effective tools for scaling your eCommerce business. Learn more here!  Claim your free email marketing audit!

130 - In today’s episode, our host Vira chats with Jeff Conway about email marketing audits. They discuss how you can get a FREE Flowium email audit and use this service to improve your eCommerce business. Tune in to find out how to improve your eCommerce business with Flowium’s free email marketing audit. Request a FREE email marketing audit here! Claim your free email marketing audit!

129 - Tune in on today’s episode where our host Vira chats with Raúl Galera from ReferralCandy about how to boost your marketing with the help of referrals during the slow season. Learn more interesting facts about referrals here!  Claim your free email marketing audit!

128 - 2023 is almost here, and our Email Einsteins are gearing up to help you have the most successful year of email marketing yet. In this episode, the Flowium team will offer insider insight into predicted trends for the upcoming year. You’ll hear from our tech experts, marketing experts, copywriters, and more. Listen to this episode to hear our team of Email Einstein’s predictions for 2023! Cla...

127 - It’s the most magical time of the year !  Take advantage of the season with 7 must-send emails during the month of January. Today, our very own email Einstein, Vira, walks you through a handful of examples that help keep your audience engaged heading into the New Year.  Learn to align content with customer resolutions, use quizzes to make your emails more interactive, and offer value through...

126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers. Tune in to learn about PostPilot, and how your eCommerce business could ben...

125 - In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley . Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley.  Claim your free email marketing audit!

124 - This week on Email Einstein, we’re chatting with Harry Willis about how to drive sales AFTER Black Friday using Relo . When sales begin to dip after Black Friday and Cyber Monday, we’ve got solutions! A special offer from Relo is waiting for you here! Don't miss it! Listen to this episode to learn how to increase sales leading up to the holidays by personalizing customer experiences.  C...

123 - In need of email inspiration for your December campaigns? We’ve got you covered. In this episode, our host Vira Sadlak meets with Flowium’s Sr. Email Marketing Specialist to chat all things for December email marketing campaigns! Learn more here! Claim your free email marketing audit!

122 - Are you prepared for Black Friday and Cyber Monday? We've assembled our annual BFCM checklist to ensure your business is ready to get the most out of this season. Today Vira chats with Flowium's very own Amara Ricord about necessary measures to check in preparation for some of the most critical days in eCommerce. Get Our Black Friday Cyber Monday Checklist Now! Claim your free emai...

121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby ,  to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing. With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter. Check addition...

120 - Get ready to kill it this Black Friday & Cyber Monday by taking inspiration from our Black Friday & Cyber Monday campaigns calendar. Learn more here!  Claim your free email marketing audit!

119 - In this episode, you’ll learn Promotional dates to plan for this November and December SMS marketing strategies for different types of SMS campaigns  How to engage your SMS list during the holidays  How to use SMS to support your email marketing campaigns  Tune in!  Claim your free email marketing audit!

118 -  Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo . He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing. Some of the questions we ask: Why should eCommerce brands use SMS, especially around BFCM? How to balance email and SMS marketing efforts? What are the easiest ways to collect SMS subscribers in prepa...

117 - This week Vira’s joined by our special guest, Flowium Client Services Director & Email Marketing Specialist, Cassidy Paulus, to discuss 5 Abandoned Cart mistakes.  Research suggests that between 47 and 72 percent of consumers experience checkout friction while shopping on mobile and abandon the purchasing process. But that doesn’t mean you have to admit defeat. The good news is, even tho...

116 - Want to maximize your Black Friday and Cyber Monday (BFCM) as much as possible? In this episode of Email Einstein, Vira Sadlak and Allie Guertin address everything you need to know about email and SMS marketing for this upcoming BCFM. You’ll Learn How to use email marketing and SMS to maximize your 2022 BFCM How to determine promotional offers for this upcoming BFCM Segmentation and frequenc...

115 - This episode is all about RFM segmentation, and how you can utilize it to drive engagement, boost conversions, and encourage your customers to take action. Our featured guest is none other than Flowium’s CEO and Founder, Andriy Boychuk. That means you’re learning from the master!  Black Friday Cyber Monday & Holiday Email Marketing Guide Claim your free email marketing audit!

114 - Refresh your email campaigns and find creative inspiration this October! In this episode of Email Einstein, Vira explains many ways to enhance your email campaigns. She goes over different events, celebrations, and special days this October that you can incorporate into your email marketing strategy. By personalizing your emails and making them relevant and topical, you can better connect wi...

113 - This week, we discuss increasing your revenue with three simple email marketing flows. We explain replenishment, repeat purchase nurture, and back in stock flows.  In this episode, you will learn how best to use each of these flows and other valuable considerations for the implementation process.  Black Friday Cyber Monday & Holiday Email Marketing Guide Claim your free email marketing a...

112 - In this episode, you'll learn:  What a churn risk segment is How to use churn risk segmentation for your business Strategies to combat the churn risk segment Black Friday Cyber Monday & Holiday Email Marketing Guide Claim your free email marketing audit!

111 - This week we’re talking about how you can implement quizzes at every stage of your buyer’s journey to gain valuable data, engage your customers, and really boost those conversions! Check more details here! Claim your free email marketing audit!

110 - September is a month of transition — the seasons are changing, school’s starting back up, and we’ve all got our sights set on what’s to come. With all these changes, it’s a great time to experiment with your email marketing and try some fresh, fun ideas! From Labor Day to the start of Fall, September is ripe with opportunities to connect with your customers. There’s also plenty of holidays y...

109 - Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria. Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors. In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver t...

108 - Does it ever feel like customers only come to your site when you’re running a promotion or have a discount code? Are they only buying one item and not returning?  If this is something you’ve experienced, it might be time to take a closer look at your Average Order Value (AOV) with the help of Vira and Nick Hein!  We’ll help you calculate your AOV, diagnose any problems, and provide effective...

107 - In this episode, Vira will share 5 actionable tips that will help you to bring your SMS marketing to the next level.  You’ll Learn What are the maximum characters for SMS?  How to make your SMS more exclusive? When is the best time to send an SMS?  How to personalize your offers?  Why is it important to take a conversational approach in SMS?  Claim your free email marketing audit!