Email Einstein Ingenious eCommerce Email Marketing by Flowium

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement. You’ll Learn Discover how to calculate your AOV like a pro Uncover the importance of tracking your AOV for business success Leverage AO...

155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit.  Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale. Claim your free email marketing audit!

154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with! You’ll Learn The one thing you should do to check if your emails are landing in spam  The key factors email services consider for email placement  When and how to leverage a single opt-in  One tiny factor with a massive deliverability impact  How Inbo...

153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein’s host Vira Sadlak sit down to discuss all things deliverability. Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira’s quick-witted questions that had Bobi share insider knowledge and lots of behind-the-scenes, this is...

152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands.  You’ll learn Critical segments to target for 4th of July One creative way to segment your audience for 4th of July  The best way to personalize your...

151 - Listen to the episode and you'll learn:  One of the biggest email marketing challenges today (spoiler: it's neither Open Rate nor deliverability) and what to do about it What CleverGIFs is and how it can help transform the way you view email personalization One proven way to foster a genuine connection with your email subscribers and boost engagement How dynamic images work and how...

150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand. In this episode, Vira explains the...

149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We’re joined by 8 of our email marketing strategists who share their personal favorite ways to segment.  Claim your free email marketing audit!

148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach?  In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability. About today’s guest You’ll Learn Some of the questio...

147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.  RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for: Recency: How recently a customer has made a purchase Frequency: How often a customer makes purchases Monetary Value: How much mon...

146 - You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about? In today’s episode, we go deep into all things market segmentation with our guest, Emil Kristensen.  From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their segmentation strategies. Tune in to learn more and...

145 - Listen to our fresh episode with Vira Sadlak and Andrea Pohlmann talking about 8 popular strategies to grow your email list.  Claim your free email marketing audit!

144 - Great design is an integral part of email marketing.  This week, we’re joined by experienced designer and fellow email geek Emily Ryan to talk about all things email design and best practices. In this episode, you’ll get the insider information behind making the most on-brand and high-converting email designs yet.  Stay tuned, and start creating your best emails today! Claim your free email...

143 - By the year 2025, businesses around the world are predicted to spend $50 billion on SMS marketing. That’s why today’s episode is all about how to craft the perfect SMS message for your brand! Email Einstein, Vira, walks us through 5 actionable tips you can implement to improve SMS engagement and make the most of every text you send. From emoji usage to link placement, let’s explore all the w...

142 - Did you know you can get more out of your email marketing with Klaviyo integrations? You'll definitely want to give this week's episode of Email Einstein a listen! This week, our host Vira chats with Lexie Hetu about Klaviyo integrations that could be helping your eCommerce business. From retention to zero-party data, Klaviyo integrations are super powerful tools for email marketer...

141 - In today’s episode, Vira chats with Mike Penrod – an eCommerce and marketing expert from Pattern – to discuss the upcoming Accelerate 23 Summit . Accelerate 23 is a global eCommerce acceleration summit designed for decision-makers and business owners that want to prosper in the eCommerce space. Tune in to learn about Accelerate 23 and why you won’t regret attending this one-of-a-kind event....

140 - In this episode, you will learn: The 3 common SMS mistakes many businesses make How to maximize your limited SMS characters How to create a 2-way channel for effective communication with your audience How you can improve customer retention rates using SMS How to ensure you have consent when sending SMS messages eCommerce SMS Marketing (Strategies + Ideas) Claim your free email marketing audi...

139 - In this short episode, Vira Sadlak talks about an advanced segmentation strategy that will help you win back your customers.  All You Need to Know About Email Segmentation Claim your free email marketing audit!

138 - Today, our host Vira Sadlak talks with the Co-Founders of ProductPinion , Matthew Kostan, and Andri Sadlak. In this exciting episode, these eCommerce experts talk about split testing, shopper interviews, and analyzing customer behavior to improve your customers' journey. Get actionable insights from today's episode, and level up your brand with Email Einstein! Claim your free email...

137 - Do you want the TLDR on the most common email marketing mistakes? In this episode, our host Vira covers the 3 mistakes that brands continue to make when it comes to email and SMS marketing. Tune in to level up on this week's episode of Email Einstein! Here are some of the mentioned resources ( check all others here ): 💎 How to Increase Your Mobile eCommerce Conversion Rate 💎 Golden Ru...

136 - Let's talk retention and retention marketing. Our host Vira has a captivating conversation with Email Einstein Adam Robinson, the founder, and CEO of Retention. The two discuss maximizing audience growth and reclaiming abandonment revenue across all channels. Tune in to learn more! Claim your free email marketing audit!

135 - Could a bad review actually help your brand? In this week's episode, we learn how to boost your marketing stack with zero-party data. Our host Vira Sadlak chats with Gabrielle San Nicola from Okendo*. She talks about collecting valuable zero-party data and how to use that data to strengthen your brand & bring in more sales. Tune in to learn this week's super informative episode...

134 - Today’s episode is a must-listen for anyone in the eCommerce industry. Our host Vira chats with fellow marketer and podcaster Blake Imperl from Wonderment* on optimizing the eCommerce experience from start to finish. Tune in to hear all things transactional emails, improving operations, and so much more on Email Einstein. *Watch the short video about Wonderment here!  Claim your free email m...

133 - Deliver the right message at the right moment with Flowium’s content calendar ideas for February! From Valentine’s Day to Random Act of Kindness day, our host Vira covers different ways to be creative and innovative with your February campaigns. Tune in to find out more! Don’t forget to download your copy of this February content calendar here!  Claim your free email marketing audit!

131 - 32% of eCommerce businesses fail due to a lack of capital, so what can you do if you’re short on cash? Let’s dive into some options and learn how Onramp Funds can help if you’re in a bind! Claim your free email marketing audit!