Email Einstein Ingenious eCommerce Email Marketing by Flowium

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planning Innovative approaches to elevate Valentine’s Day campaigns Things to keep in mind to hel...

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. Watch the full episode here!  You’ll Learn Social commerce: everything you need to know How to leverage AI to help personalize and grow your brand How NOT to do omnichann...

179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level. Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp . You'll Learn How to assess your lead generation strategies Your website’s...

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp . You’ll Learn The top factor hurting your deliverability and hindering your reach The must-have flows you can’t afford to overloo...

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here!  You’ll Learn Discount vs. No discount in the hero image  One vs. two CTA buttons in opt-in forms Short- vs. long-form campaigns Dark vs. light mode for CTR Lifestyle vs. product images in the hero image An image of a model vs. the image of the bran...

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts. Watch the full episode here!  You’ll Learn A critical December 2023 deliverability update that will affect email deliverability if not addressed Three inbox protection updates announced by Gmail...

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll Learn Effective product launch strategies Why it’s important to understand customer resolutions How to capture your customers’ attention and generate excitement after the holidays Popular eCommerce brands that you can learn from  Teasers, anticipa...

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year! Watch the full episode here!  You’ll Learn How to sync your target audience on different platforms Klaviyo’s functions to leverage for a smoother shopping experience One simple strategy to boost your AOV by 10% Why it’s worth investing in an app before BFCM One seemingly small detail th...

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more! Watch the full video here!   You’ll Learn What AOV is and why it’s so important The factors that influence AOV The one thing to fix to cut your abandoned cart rates A time-tested strategy that organ...

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies. Watch the full video here!   You’ll Learn Andriy’s thoughts on BOGO deals Different ways to organize a BOGO sale Andrea’s take on mystery discounts for BFCM The right way to incorporate Gift Guide...

171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. Resources Mentioned in This Episode Rebuy RSVLTS Sephora Viking Waffles: Protein Waffles Literally The Coolest Book by Levi Plesset Leave an Apple review & get a Flowium gift Send us your...

170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now! You’ll Learn How to retain holiday shoppers with the Bounce Back Flow How to build the Bounce Back and what exact emails to include Vira’s pro holiday hacks for the Bounce Back The exact strategies to...

169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author.  Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends. Get ready to learn from the industry’s best! You’ll Learn HTML vs. text-b...

168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM. You’ll Learn How to use email marketing to create anticipation for the biggest sale of the year The 3 crucial automations you should set up from scratch for BFCM Vira’s go-to content trick to consider for your emails as you approach BFCM Wh...

167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM. Interview Questions What are the best practices for prepping deliverability for BFCM? Are dedicated domains important for businesses of all sizes? Should brands secure Verified Blue...

166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles. Claim your free email marketing audit!

165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM. Download a FREE Black Friday Cyber Monday Checklist Here!  You’ll learn why Back-in-stock flow, Replenishment flow, and Pr...

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater. Some of the questions we ask: What are some common mistakes businesses make with their email marketing efforts? How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother...

163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before. You’ll Learn What Gorgias is, how it’s different from other helpdesks, and  how you can use it to manage all your eCommerce tools How to elevate Customer Support to boost engagement, brand loyalty, and sales Smart Customer Support strategi...

162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing. About today’s guest Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their customer service and turn customer service into a rev...

161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies. About today’s guest Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data. You’ll Learn How to us...

160 - Join us as we explore the potential of AI-driven marketing with E itan Winer, the Co-Founder and CEO of Maverick . Learn to use AI for personalized customer interactions, and master the art of making every communication special. Some of the questions we ask : How do you maximize email marketing using Maverick in Klaviyo?  What are some potential use cases for Maverick and what are its limita...

159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies. Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level , even if you're a one-person team or a startup. Get ready for expert tips, insider reveals, and super enga...

158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth. You’ll Learn Justuno's secret sauce to supercharging Klaviyo How to engage & convert with personalized popups 101 How to master upsells and boost the number of customers wit...

157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy. You’ll learn Taking your NPS surveys to the next level: how to make asking for feedback fun and insightful Exploring the boundless possibiliti...