Email Einstein Ingenious eCommerce Email Marketing by Flowium

31 - Every new customer goes through a journey called a customer lifecycle. Your job is to anticipate different stages of your customer's journey and address them as organically as possible with appropriate emails. In this week’s episode, our hosts Vira and Alissa cover how to use automations as natural touch points to lead your customer through their lifecycle resulting in more (and faster)...

30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind with a well-implemented preference page.  In today’s episode, Vira and Alissa walk you through what a preference page is, how to use it to reduce uns...

29 - High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers. One powerful way to minimize it is segmentation. In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today.   Tune in here: http://flowium.co/episode29 Claim your free email marketing audit!

28 - Coming up with consistently good content for your email campaigns isn't so easy. Event and holiday calendars are every marketer’s best tool when you run out of fresh ideas for campaigns. In this episode, we walk you through different holidays and events you can use for your campaigns in February and make your customers fall in love with you. Tune in here: https://flowium.co/episode28 Cla...

27 - Fun fact! A lot of the customers who bought from you during the holiday sales season, will never come back again… Unless, you put some effort into engaging them and nudging them to buy a second time. Tune in for today’s episode of Email Einstein to learn 4 simple ways to turn one-time holiday shoppers into repeat customers: http://flowium.co/episode27 Claim your free email marketing audit!

26 - The end of last year was all about preparing a game plan for 2021. After the holidays, you feel recharged and ready to get things done.  But before you dive into the execution of your strategy, it’s worth taking a look at this year’s trends – to stay relevant and to see how you can apply them in your marketing. Tune in for today’s episode to learn about the top 4 trends that will shape eComme...

25 - As an email marketing agency, we found ourselves in the unique position of helping clients to make decisions regarding their business practices and advising on where to go. In today's episode, we’ll be talking about the biggest lessons this turbulent year taught us: http://flowium.co/episode25 Claim your free email marketing audit!

24 - After spending a significant amount of money in the months of November and December, some shoppers get the blues after receiving their credit card bills in January. That’s why, January and February are often seen in the eCommerce industry as a time of sales slump.  So how can you stay in touch with your audience and motivate them to come back? Tune in for today’s episode to find out: http://f...

23 - It wasn't too long ago that store owners were asking if they really needed a website. Today, the debate is around whether eCommerce brands need a mobile app if they already have a full functional webstore. Tune in for today’s episode with Sina Mobasser, Founder and COO at Tapcart, to find out why having a mobile app is a prerequisite for a profitable online store in 2021: http://flowium....

22 - When you’re in the competition as big as in the eCommerce field, you need a good tech stack supporting your business operations so you still achieve your most ambitious goals without burning out. With today’s technology, you can do things much faster, automate, optimize to keep your business running at all times. In today’s episode, Alissa and Vira are sharing the MUST-HAVE tech tools you sho...

21 - The chatbot market growth is projected to be $2.6 billion in 2020 to $9.4 billion by 2024. That’s a 29% annual growth rate. So if you’re still on the fence about whether your business needs a chatbot, you’re asking yourself the wrong question. Tune in for an episode with Michelle Barnum Smith, an Amazon chatbot expert, to learn how to use chatbots to 3x your eCommerce business: https://flowiu...

20 - If the pandemic taught us anything, it’s that communicating online can’t replace real human interaction. So how does that affect your marketing strategy as an eCommerce business? In today's episode, Arian Radmand, CEO of IgnitePost, shares how they use robotically handwritten notes to help businesses stand out and earn their customers' attention: https://flowium.co/episode20 Claim y...

19 - “Why aren’t my emails working?” is the number one question we get from our new clients. In today’s highly anticipated episode, we answer this question with the help of our special guest, Francis Baker, Senior Deliverability and Compliance Specialist at Klaviyo. Tune in here: https://flowium.co/episode19  Claim your free email marketing audit!

18 - Tune in for this episode with Erich Hellstrom, retention marketing manager at Chubbies, to learn how to stay consistently creative and come up with quality content that will turn your customers into your raving fans: https://flowium.co/episode18 Claim your free email marketing audit!

The competition in your customer’s inboxes is tough come holiday season. Tune in for content ideas that will make you stand out among hundreds of messages from other companies: https://flowium.co/episode17 Claim your free email marketing audit!

16 - Tune in for this week’s brand spotlight with Dale Slear, a co-CEO at Wine Awesomeness, to learn about how their company manages sending 24 mln emails a month, plus a handful of expert tips on the technical side of email marketing. Podcast show notes available here: https://flowium.co/episode16 Claim your free email marketing audit!

15 -  As an eCommerce business, you’re always on the lookout for marketing channels that bring the best results at the lowest cost.  More often than not, social media becomes a disappointment, with you spending $1 to get 80 cents in return, hoping that one day your lifetime value will be greater than the cost of acquiring a lead.  Podcast show notes available here! Claim your free email marketing...

14 - When the sales season comes around, there’ll be no extra minute to strategize. That’s why you need to get all your marketing communications ready now.  Look no further! In this episode, our email marketing wizards Alissa and Vira will share the four best strategies to help you optimize your existing email automations and get the most out of this year’s holiday season. Podcast show notes avail...

13 - There’s not one way to start and grow your eCommerce business. And this week’s guest is a living proof.  In today’s episode, Kevin Urrutia from Chester Travels reveals how he built and grew his business from 0 to $1.5mln in 2 years combining all the benefits of Amazon FBA with the advantage of also having his own eCommerce platform.  On top of that, Kevin shares a handful of expert tips on di...

12 - When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue. But segmenting your list is easier said than done, especially if you’re just starting out. In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to...

11 - This holiday season will be unprecedented.  2020’s holiday season presents businesses with a tremendous opportunity. Impacted by the Covid-19 pandemic, more people than ever will be shopping online to minimize social contact and of course, avoid the queues. But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial as...

10 - The average open rate for emails in eCommerce is 13.9%. That means you only have a 13.9% chance to turn your prospects into buyers through email.  If those who open your email don’t find the message relevant or convincing, everything else won’t make much difference.  That’s why strong copy is a crucial part of an effective email. And luckily, there are proven formulas you can use to write ema...

9 - If you’re looking to sell your products through email marketing, you should know two things: first, an average office worker receives up to 120 emails a day, and second, Inbox Zero is considered one of the top productivity hacks. That’s why today, to get your audience interested in your product, it takes more than a sequence of automated cookie-cutter emails. Today, your prospects and customer...

8 - This time, we hosted a very special guest – the founder and email marketing Einstein of our company, Andriy Boychuk. In this episode, Andriy tells us how he started Flowium and what it took to build the marketing agency that Flowium is today. Podcast show notes available here: https://flowium.co/episode8 Claim your free email marketing audit!

7 - Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses.   Why?  Because they’re your chance to make a good first impression on your potential buyers, engage them from day one, and nudge them towards making a purchase. In this episode, our hosts Alissa and Vira share their experience, explain what makes a good welcome email series and break down impor...