Elevate Your Direct Sales Business with Kelly Northcott

This is the second episode of the series Wrapping Up This Year While Building Momentum for Next Year. It will be helpful if you listen to the previous episode and know what you’d like to achieve in your business before you listen to this one because we’ll pick up where the last episode left off.  I’ll walk you through a short exercise that will help you find the motivation to keep working toward y...

This episode is the first of a new series called Wrapping Up This Year While Building Momentum for Next Year. Everything you do between now and the end of the year sets the stage for the New Year. You can either start the New Year energized or burned out.  A lot of direct sellers see the holiday season as a time to harvest, but it can also be a time to plant seeds and nurture the seeds you planted...

In this episode, we'll explore how embracing selling will lead to greater success in your direct sales business. There are three steps in the direct sales selling process: creating awareness and desire, making an offer, and closing the sale. Most direct sellers are good at creating awareness and desire, and often, it’s the only step they're taught, but that’s just marketing. And if that...

While social media has become a go-to platform for many, hosted parties remain an invaluable tool for building a successful direct-selling business.  In this episode, I’ll walk you through eleven reasons why hosted parties should be crucial to your selling strategy, regardless of what you sell. Here’s a summary of the benefits of hosted parties: Parties allow you to share a lot of information in a...

For a lot of direct sellers, fall is their busiest and most successful season, but when the New Year comes around, they feel like they’re starting over. This episode will help you maximize your fall and set your business up for success for the rest of the year. Fall is not only a time to harvest the seeds you planted and nurtured this year; it’s also a time to continue nurturing your customer base...

In this Ask Me Anything episode, I answer the question, “How do you know when it’s time to switch companies?” The grass isn’t always greener, but there are times when switching companies is the best option. If I were considering switching companies, I’d make a list of the reasons I was considering leaving, sit with that list for a day or two, and then ask myself two questions: Is there a way to ch...

Having a constant stream of new people enter your business is essential for your success. In this episode, I’ll give you a system to add new people outside of your referral system. This episode was inspired by an episode from The Mel Robbin’s Podcast (linked below) called Where Did All My Friends Go? A Simple Guide to Finding Your People. By the time you finish this episode, you’ll know how to app...

In this Ask Me Anything episode, I answer, “Is it okay to try to recruit someone who already has a direct sales business?” The short answer to the question is yes, as long as you use best practices. When team building is part of your everyday routine, you’ll naturally invite everyone, including other direct sellers, to learn more about the opportunity. You’ll also be inclusive in your recruiting a...

In this Ask Me Anything episode, I answer, “What’s the best way to deal with your upline when you feel like she doesn’t support you in the way you’d like?” The person who asked this question gave me some background and acknowledged that she knows she doesn’t need an upline to be successful. And that’s true, but it still hurts when you don’t get recognition or feel like you’re out of the loop. In t...

This episode is important for all direct sellers. It’s more than a how-to episode; it’s a must-do.  Self-celebration is a mindset practice. What you focus on expands, and if you focus on wins, you’ll get more of those. If you ignore the wins, your brain will assume that they aren’t important to you and stop looking for them. Most direct sellers don’t celebrate themselves often enough. They’re afra...

In this episode, I tell you the two ways I responded when someone told me she was thinking about quitting. One was helpful. One wasn’t. When this happens to you, it means that you have a good relationship with your downline. They like you enough to come to you about this. Most people quit without talking to their upline. If they want to talk to you about it, they’re looking for a solution.  How yo...

Although I’ve done hundreds of opportunity events as a recruiter and reviewed events as a trainer and coach, I rarely attend them as a prospect.  In this episode, I break down my experience and observations of an opportunity event and give you suggestions for what to do and what not to do at your events. I attended this event as someone interested in joining the organization. I didn’t go to it exp...

This is the first episode of a new series called Ask Me Anything. In this series, I’ll dedicate a whole episode to your questions. If you want your question answered on an episode, click the link in the resources section at the end of the show notes. Today’s question is: What do I do when my upline recruits someone I was trying to recruit? If you’re in the business long enough, you’ll experience t...

In this episode, we’re talking about team building from your potential team member’s perspective.  Every business builder goes through a decision process before they join, and whether you realize it or not, they’re evaluating you and your business the entire time. They’re asking themselves (often subconsciously) these questions: Can being a direct seller meet my needs? Can I be successful? Can you...

I almost called this episode The Perils, Pitfalls, and Problems of Not Recruiting the Right People the Right Way. In this episode, I explain the team-building mistakes I made, the lessons I learned from making them, and the cost of those lessons. When I first started recruiting, I’d recruit anyone who was over 18, didn’t live in my house, and was breathing. I just wanted to promote to leadership....

The most common question I get is, “How do I recruit people who actually want a business?”  There’s a two-step answer to that question: Run your business in a way that attracts potential business builders to it. Guide people through the stages of sponsoring. This episode focuses on the first step, and I tell you the three things you can do to attract business builders to your team. Live the lifest...

Having a dream team makes this business more fun and interesting, and it makes leadership easier.  This is a relationship business, and relationships outlast careers. Building your dream team is important because when you’re with your people, you want your people to be your people.  Nothing drains you faster than working with a bunch of people who aren’t a good fit for you. The best way to build y...

In this episode, we’re talking about the identities of direct sellers and how your identity impacts recruiting, team building, leadership, and long-term growth. Your identity shapes how you think, feel, act, and show up in your business. It also impacts the kinds of customers and team members you attract. If your identity doesn’t align with the business you want to build, you’ll keep hitting the s...

This is the first episode of a new series that focuses on the mindset of team building. This series will help you see team building from a different perspective so that you can build a large and productive team. This episode focuses on the five stages of sponsoring. Most direct sellers are never taught these stages, and instead, they are taught that sponsoring is a separate process from selling an...

If you're a mom of young kids, this episode will help increase your productivity without feeling like you're a bad mom.  If you don't have young kids at home, this is still a great episode for direct sellers because you'll learn how to create and use a tool to reach people who won't come to a direct sales event. My friend, Lauren Nygard, joins me for a special episode wher...

I liked doing challenges for my team in the summer because it kept them motivated and engaged, and it helped me structure my training and support.  In this episode, I’ll go over the ins and outs of putting together a challenge for your team and give you all the details for how to run them from start to finish. In this episode, I give you details that include: The ideal length of a challenge. How t...

In this episode, I walk you through several ideas for how you can provide training and resources for your team, even when you’re on vacation and when they want to take a break from their businesses. The first thing I’d do is have your team complete the sentence, “At the end of the summer, I’m going to celebrate _______.” (Listen to the previous episode, “The Single Key Action for Your Success,” fo...

In this episode, we talk about setting and achieving a goal in the next 60 – 90 days by focusing on one key action. I walk you through a system that will help you focus on one action. This action will drive your decisions and results and simplify your business. I give you lots of examples of how to choose your key action and how to help your team choose theirs. There are four benefits of using thi...

I did two open houses every summer to connect with customers, meet their friends, book parties, sell products, and schedule opportunity chats. In this episode, I walk you through how I set these up. My first event was before Conference, and my focus was to book summer and fall parties, sell my samples, and let people know what was retiring. The second open house was a new product reveal, and I did...

Summer is a great time to offer some fun and unique events for your customers in your direct sales business. In this episode, I give you several ideas for events that you can do to connect with current customers, meet new people, sell products, book parties, and guide people to the next stage of sponsoring. These events will work with any summer schedule; you can do some of them even when travelin...