EdUp MarComm

On this episode Philip speaks with Stefanie Niles President of Cottey College on her experience in higher education, the challenges of being President of Cottey College, how the higher education sector is rapidly changing and much more!

On this episode Philip was joined by the President & CEO of Tarleton State University, Dr. James L. Hurley. Established in 1899 Tarleton State University has a long history of excellence. Tarleton State University is a public research university and is a founding member of the Texas A&M University System. The university is home to thousands of students with over 15,000 students enrolled in...

On this episode Philip and Kay discuss the School of International Service's marketing and communications strategies. They discuss the right type of content and messaging that delivers the correct impression upon prospective students. The changes happening and are yet to occur in the education sector and in higher ed marketing. And also how to differentiate your university from other's so the univ...

On this episode Steven and Philip talked about HigherEd marketing strategies and the changing landscape of the sector. Steven has huge experience in this area and shared really invaluable insights. We also discussed data protection, an area in which Steven is a leading voice and has authored a book on the subject called "Data Protection for Marketers".

On this episode Philip and Tim talk about the importance of branding in higher education. How often should universities refresh their branding? What is the importance of your brand to your marketing and enrolment efforts? Tim shares his over 34 years of expertise in this area.

On this episode Philip is joined by Christian Rebernik, Co-Founder & CEO of Tomorrow University. Tomorrow University of Applied Sciences is a fully-accredited, remote-first institution that allows learners to build the 21st-century skills needed in sustainability, entrepreneurship, and technology through a revolutionary approach to education. Christian and his team are working towards building a c...

On this episode Philip is joined by President David Sanders of Malcolm X College of City Colleges of Chicago. They talked about President Sanders experience growing and leading the college, the current landscape of the education sector and much more!

On this episode Chris González of Utah Valley University talks about his experiences and insights in higher education. This episode explores the opportunities and strategies within higher ed marketing as well as the challenges. What does the future of higher education look like? Chris and Philip share their thoughts.

On this episode Philip and Dr. Abraham discuss the secrets behind the success of S P Jain School of Global Management and the insights Dr. Abraham has learned from his extensive experience in the field.

Philip and Ken had an in-depth conversation around DMI and what makes an education institution successful. This episode is full of insights and strategies for how to grow an education institution to reach huge heights as Ken and his team have done with the Digital Marketing Institute.

On this episode Maria Potepalova, Director of Marketing at North Carolina State Poole College of Management shares her experiences and thoughts on marketing in the higher ed space. Maria shared what her role consists of and insights she's gained from her experience in this challenging role and her career in education.

This week Philip has Gene Kamenez, CEO of Uxcel on the podcast. Uxcel is home to more than 200k people learning UX Design. Their learning platform is online, engaging and allows people to learn through bite sized lessons and exercises. Gene talked about the Uxcel journey and the insights he's gotten from building Uxcel from Instagram posts to the massive learning platform it is today.

On this episode Philip sits down with Adam Dornbusch, Founder & CEO of Entribe. Entribe is the CRM platform for user generated content.  EnTribe is helping clients like Google, Discovery Channel, Circle K and leading univerisities engage their communities and create more authentic brand focused photos and videos. On the episode we discussed how universities and colleges can improve their conte...

This week Philip had William Hannay CEO of Knowadays on the pocdast talking about his experiences building up this exciting e-learning provider. Knowadays is on a mission to help people develop professional skills by providing cost-effective, comprehensive online learning. They have a unique focus on getting their students into work with their work guarantee.

On this episode Philip speaks with Russell Brooks, CEO of Heriot-Watt Online part of Heriot-Watt University. Heriot-Watt University was established over 200 years ago and has enrolled tens of thousands of students in its long history. On the podcast Philip and Russell discuss some of the key ways in which the university has continued its success and what the future holds for the university and the...

On this episode Philip sat down with Brian Piper of University of Rochester. Brian is a real content expert and has brought this expertise to the higher ed sector. Brian is the co-author of Epic Content Marketing and contributing author of The Most Amazing Marketing Book Ever. On the podcast Brian shared some brilliant insights into content, communications and marketing.

On this episode, Philip spoke with Aoife Dunne, COO of Velocity Growth previously known as Growth University. Aoife and Philip spoke about a range of topics with lots of insights into being authentic, perfecting your business model, having a good sales process in place and what the future of the education sector will look like.

On this episode, Philips's guest is Rustam Irani, Founder and Principal Consultant of RGI Consulting. Rustam has over 15 years of higher education marketing experience and has led teams for regional, national and global colleges and universities. On the podcast, Rustam shares many great insights into making your university stand out from the crowd in an increasingly competitive market.

On this episode, Philip sits down with Dean Renphrey Marketing Director of Eteach who has a long career in marketing in the education sector. They spoke about many impactful topics, including revealing insights into effective marketing and sales for education institutions.

On this episode Philip speaks with Viviana Rojas, Founder & CEO of DigitalMente. Viviana is a social entrepreneur on a mission to transform HigherEd. On this episode they talk about the importance of good communication strategies in HigherEd and key areas of much needed improvement.

On this episode Philip speaks with Kyle Campbell, Founder of Education Marketer and consultant, speaker and higher education marketing strategist. They talk about the huge need of quality and relevant content from universities and education institutions to drive engagement and student recruitment. They dive into some common content mistakes being made and how in the future content creation will ch...

On this episode Philip speaks with Erin Stine from Motimatic. Motimatic is helping over 175 colleges to improve their student recruitment and marketing efforts. Through ground breaking and highly engaging digital ads designed to drive outcomes from students. They have a pay only for results model taking the risk away from colleges working with them. Philip and Erin discuss how to market effectivel...

On this episode Philip speaks with Herbert Gerzer, Founder & CEO of LURN MEDIA, a creative and performance ad agency delivering incredible results for education institutions. They speak about the importance of stunning creatives to capture students attention and how to make international marketing effective. As well as exciting opportunities for education institutions on TikTok and using UGC c...

On this episode Philip interviews Philip Meagher, CEO of Learnsignal. Learnsignal is a leading provider of corporate training solutions, specialising in continuous professional development (CPD) courses and professional accountancy qualifications such as ACCA, CIMA, and AAT. Find out why over 30,000 students have chosen Learnsignal in this interview as CEO Philip Meagher discusses their success an...

On this episode Philip analyses a course ad and the course landing page for NextMBA Marketing Director Course. Analysing good aspects and improvements that you can take away to generate new ideas for your education institution.