EdUp MarComm

On this episode Philip talks about the importance of having course information transparent and clear to improve lead quality, get more applications and get more students.

On this episode Philip talks about how AI software such as ChatGPT is changing how we approach marketing and sales.

On this episode Philip talks about how partnerships between colleges and universities can improve reach and student recruitment. As well as looking at the accreditation strategies in the market and how this is changing.

In this episode Philip talks about his own enrollment journey into the PowerMBA and a breakdown of that journey. Your university or college is making leads bad, the only difference often between a bad lead and an enrolled student is how well you nurture the lead and make enrolling a no brainer.

On this episode, Philip talks about the importance of showing the people behind the brand of the college.

On this episode Philip talks about how live action video can improve your website conversions, your paid ad performance and is a must for your university or college.

On this episode, Philip talks about creating ambassadors out of your graduates, boosting your social word of mouth and the importance of your alumni development.

On this episode Philip talks about creating your marketing budget by reverse engineering the outcomes of marketing campaigns and the sales teams performance.

On this episode Philip talks about how your lecturing team can add value to your sales and marketing and help your college get better results and more students.

On this week's episode, Philip talks about the value of retargeting and rengaging past leads, past applicants and students who have dropped out of their programmes.

In this episode I talk about the importance of branding and how niche education providers such as the Digital Marketing Institute and UX Design Institute are using their brands to attract more students.

On this episode Philip discusses how digital certification can be used to grow your student numbers, brand awareness and online social media following.

On this episode Philip talks about improving lead quality, improving conversion rates and getting more ROI from the course leads your education institution is generating.

In this episode Philip talks about pricing, payment plans, benchmarking and understanding the link between value and pricing for your market.

On this episode Philip talks about how you can create urgency around your courses so students enrol now, not later.