Education Marketing Leader with Chris Rapozo

I am excited to share another episode of the Education Marketing Leader podcast on storytelling. This week, John Azoni , the guy behind UNVEILD and the voice of the Higher-Ed Storytelling University podcast, joined the show to tell us how to communicate authentic narratives to drive enrollment. John has a heart of gold, and his journey is as inspiring as his expertise. From his early days in homel...

I had the pleasure of interviewing Eddy Occhipinti, the Associate Director of Marketing at Kean University, for a recent episode on the Education Marketing Leader podcast. We explored the intricate world of university branding, a topic Eddy has mastered through his 17-year journey in higher education marketing. Eddy's career began in the dynamic field of Division I athletics, where he honed his sk...

Do I have a treat for all my non-traditional adult learners and those who want them on their campuses, especially the ones who try to get their online programs on the right track! In today's episode of the Education Marketing Leader podcast, you'll hear from a guy who talks to talk because he first walked the walk. Meet David Hunt, Director of Digital Marketing Communications and Creative Director...

On the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and Recruitment at Muhlenberg College. Shane shared his profound insights on storytelling in higher education marketing and how to speak to non-traditional students. Shane's passion for authentic storytelling shines through as he advocates for it...

Had a fantastic chat on the Education Marketing Leader podcast with the one and only Matt Herzberger , VP of Digital Experience and Analytics at VisionPoint Marketing .With over 15 years of maneuvering the intricacies of higher-ed marketing, Matt's insights truly stood out. 🎓We focused on SEO in higher education, and we all know that's not a walk in the park since most institutions have a gazilli...

In the latest episode of the Education Marketing Leader podcast, I sat down with Danielle Ford , the Assistant Director for Digital Content Strategy at Kean University . During the chat, we discussed how to align content strategy with shifting institutional priorities. Her advice❓ Create content that's rich, revealing, and rooted in reality. Staying flexible is paramount. 💪 Danielle drives home...

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with my old friend Lucas Blanco, the Marketing Director at ReDefiners World Languages. Fun fact: Lucas offered me my first job in marketing years ago to work with him as a volunteer at ReDefiners. Due to different circumstances, I couldn't accept the job, but we kept in touch for moments like this....

On the inaugural episode of the Education Marketing Leader, I had the pleasure of speaking with a true legend in education marketing, specifically regarding public relations. Meet Kirk Hazlett, APR, Fellow PRSA, who wears many hats, such as: 1️⃣ Faculty Advisor at the University of Tampa Public Relations Student Society of America (PRSSA) 2️⃣ Newsletter Editor at PRSA College of Fellows Communicat...

The doctor is in the house! 🙌In my latest episode on the Marketing Tales Show , I had the pleasure of speaking with Jeremy Shere, PhD .Jeremy earned his doctorate in English Language and Literature/Letters and Jewish Studies from Indiana University and formally taught magazine writing at IU's School of Journalism. 🤓He's a podcast host, writer, coach, entrepreneur, and member of the Peak Communit...

My latest guest on the Marketing Tales Show joined me all the way from South India to talk about the power of proper website optimization. 🇮🇳 He's a seasoned marketer who pushes out daily short-form video content on B2B marketing-related topics on LinkedIn, like a Gulab Jamun baker at Maha Chips in Thiruvananthapuram. 🍮 Hot and fresh off the press daily! Please welcome Bhuvanesh KR , a fractional...

My latest guest on the Marketing Tales Show is an ethical marketer with a love for skiing, mountain biking, and cooking up ⭐⭐⭐⭐⭐ Japanese 🇯🇵 meals when he's not directing the demand gen operation at Concept3D, Inc. or hosting his podcast, The Higher Demand Gen Podcast . Meet Shiro Hatori , who joined the show from his chalet deep in the Colorado Rockies. Shiro earned his undergraduate degree...

My latest guest on the Marketing Tales Show joined me from Pittsburgh, PA, to talk about how to write smarter copy for your website. Meet R. Todd Erkel, Chief Content Officer, at Elliance, a Pittsburgh-based marketing agency that helps colleges, b2b marketers, banks and non-profits leverage the power of digital and data to increase their market value. Todd earned his undergraduate degree in Englis...

Fresh off the latest episode of the Marketing Tales Show , I've got quite the tale to share! 🎙 Meet Mike Grinberg , the mastermind behind Proof Point Marketing - a relationship-led growth consultancy that's challenging digital marketing norms. I've always believed there's more to marketing than meets the eye, and Mike confirmed this. It's all about relationships! Starting off with aspirations to b...

It's podcast Thursday, and I have a confession to make. I've admired my latest guest on the Marketing Tales Show from afar and wanted her on the show to talk about higher-ed marketing for a while. That opportunity presented itself during the research phase for a white paper on the demographic enrollment cliff I wrote when this CMO agreed to help me with my primary research. Meet Jaime Hunt , VP fo...

My latest guest on the Marketing Tales Show joined me from Perth, Western Australia, to discuss the benefits of YouTube advertising for marketers. Marcus Svedin, co-founder of Titan Marketer, a company that helps businesses grow and scale with YouTube Ads, wasn't always in the business of marketing. This trained Industrial Electrician fell into full-time marketing by chance. About a week before st...

"Your podcast, your stage" is one of the nuggets my latest guest on the Marketing Tales Show dropped a few weeks ago on LinkedIn, which floored me. Four words -- so simple yet, so profound that only someone with a deep understanding of people and the podcasting landscape could utter and make his audience understand what he meant on a deeper level. That's the calling of Ahron Wohlgelernter🎙️, Podca...

On the latest episode of the Marketing Tales Show, I welcomed a higher-ed marketing pro from the Emerald Isle. Dublin, Ireland, to be exact. Philip Smith , co-founder, and CEO of the Education Marketing Agency and podcast host of The EdUp Experience, shared his insights on navigating the demographic enrollment cliff via the power of website personalization. With an education in marketing and busin...

London calling! 🇬🇧In the latest episode of the Marketing Tales Show , my guest and I took a deep dive into legal marketing, unraveling the complexities of Chamber submissions with a former Chambers and Partners researcher. Meet Marco Guasti , CEO of Harpa Legal Marketing , headquartered in Longdon, England! 👋Marco emphasized that in the chamber submissions process, the voice of clients reigns sup...

In this week's episode of the Marketing Tales Show , I have the pleasure of introducing you to my former college public relations professor, Rob Engle , to discuss the power of earned media and why marketers should seriously consider it. Professor Engle is the owner of Engle & Co. Public Relations, a company he founded in 1986, and an adjunct professor at the University of Florida College of J...

Everything's bigger in Texas, so it's no surprise that my latest guest on the Marketing Tales Show offered substantial wisdom regarding the lost art of direct mail marketing. "Isn't direct mail marketing dead?" you might ask. That's a statement often used by individuals who either: - Don't have a product that fits this type of marketing ❌ or - Don't know how to do it 🤷 Dylon ✉ Jones , this week'...

My latest guest on the Marketing Tales Show joined me from the Golden State and helped produce an episode as rich and fruitful as California's Downieville area in the summer of 1849. Lynnice Wolf, a SaaS marketing leader, longtime demand generation expert, PEAK community member, and soon-to-be podcast host, joined the show to share some nuggets from her extensive marketing career. But marketing wa...

"Content is key; video is king!"That's how I'd summarize my latest interview on the Marketing Tales Show with entrepreneur and video marketing expert Jeff Long , owner of True Focus Media .Jeff found his way into marketing a few years after graduating from Faith Baptist Bible College in Iowa when he started an agency with some friends after not knowing what he should do after graduation. "It was l...

On the latest episode of the Marketing Tales Show , I had the pleasure of speaking with Jon Piehl , an analytics expert, seasoned marketer, and complex problem solver at Proofpoint Marketing .Jon discovered his interest in digital marketing in the early 2000s during a computer course in high school that taught him how to build websites while the internet was still in its infancy."I started to see...

My latest guest on the Marketing Tales Show joined me all the way from the United Kingdom. This creative writer with a degree in English from Falmouth University turned his passion for higher education into an occupation. He is a seasoned marketing expert, writer, and internet culture nerd, who shares insightful higher-ed news fortnightly from his Nintendo room in a market town and borough in the...

My latest guest on the Marketing Tales Show found her way into the industry while working an internship during her Junior year at Florida Atlantic University .Her degree in English with a concentration in writing and rhetoric and love for storytelling matched perfectly with the skills needed to start her career as a content creator. Meet Jenna Salerno , Email Marketing Manager at GPS Trackit and f...