Education Marketing Leader with Chris Rapozo

🎓 Tune into the latest Education Marketing Leader podcast episode as Dr. Carrie Phillips , Chief Marketing Officer at the University of Arkansas at Little Rock, joins me to delve into effective strategies for managing the impending demographic Enrollment Cliff. Episode Highlights: 🔹 Confronting the Enrollment Cliff Dr. Phillips discusses proactive measures for addressing the anticipated decline...

In the latest episode of the Education Marketing Leader podcast, I sat down with RJ Thompson , a seasoned digital strategist and educator from the University of Pittsburgh. RJ shared some incredible insights on transforming community engagement and educational marketing through innovative strategies. 💡 Key Takeaways: Marketing Education Over Institutions RJ emphasizes the importance of marketing...

In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt , an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast. Jaime recently announced that she has a thrilling new venture, launching her own consulting firm: Solve Higher Ed 🔑 Key Insights from my conversation with Jaime: Transition from CMO to Consultant: After a distinguishe...

This week's Education Marketing Leader podcast episode concludes our community college series hosted in honor of Community College Month. I'm excited to share my conversation with Jeff Ebbing , Director of Marketing and Communications at Southeastern Community College and former National Council for Marketing & Public Relations president. I first met Jeff at NCMPR's National Conference in Orla...

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Maya Demishkevich , the Chief Marketing Officer at Carroll Community College . Maya shared groundbreaking strategies on how her team uses social media to help Carroll Community College retain its students. One of the insights shared were the five key pillars affecting student retention: 💲 Financia...

In the latest episode of the Education Marketing Leader , I had the pleasure of interviewing Jason Houlihan, MBA , the Executive Director of Marketing and Events at Del Mar College . 🎓 I heard Jason speak at the 2024 NCMPR National Conference in Seattle last month and was so inspired by his talk that I invited him on the show. 🎙 We focused the episode on how to craft memorable marketing messages...

In the latest episode of the Education Marketing Leader podcast, Abby Humbel , Digital Marketing Manager at Hagerstown Community College , shared practical insights on implementing student influencer marketing. 💡 Here's a breakdown of the episode: 💠 Strategy Introduction Abby explained the shift towards using student influencers to create authentic, relatable content that reflects real student e...

In the latest Education Marketing Leader podcast episode, I sat down with Maria Kuntz , Communications Director at the University of Colorado Boulder. Maria shared her unexpected journey into higher education marketing and her commitment to inclusivity in communication. 💡 Key insights for higher education marketing professionals: ♦ Inclusivity Starts with Acknowledgment: Recognizing you don’t hav...

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis , a Senior Brand Strategist at Up&Up. We discussed how colleges and universities can elevate their institution's brand amid the stiffening competition. Below are some takeaways from the show: 👂 Listen Before You Leap The cornerstone of Elliot's strategy revolves around deep listening—under...

In the latest Education Marketing Leader podcast episode, I was thrilled to welcome Julie Johnson Novara , the visionary behind Julie Johnson Writing Services . 🔏 With a rich background in international studies, education, and a deep-seated love for storytelling, Julie brings a fresh perspective to crafting compelling content strategies for higher education institutions. 💡 Here are some key insi...

🎙️ Exciting Recap from the Latest Episode of the Education Marketing Leader Podcast! 🚀 In a recent episode, I learned about public scholarship and how to amplify research through podcasting from Robert S. Li 🎓🎙 , co-founder of University FM and Professors.fm .  For all you higher education marketing professionals, this episode is a wellspring of innovative strategies and valuable insights!...

As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer.  During the latest Education Marketing Leader podcast episode, I spoke with  Siobhan Lopez , the Assistant Director of Media Relations at  Southern New Hampshire University .  Siobhan's  journey is a narrative that's as compelling as it is instructive. Here's the scoop: Siobhan's de...

Just dropped an insightful conversation with the brilliant  Harrison "Soup" Campbell , Head of Community Experience at  ZeeMee , where we dove deep into the evolution of student engagement in the higher education space. 🎓💡 Soup shared his incredible journey from University Admissions Pro to the groundbreaking work ZeeMee is doing to revolutionize how colleges and universities connect w...

In the latest episode of the  Education Marketing Leader podcast, I had the pleasure of chatting with  Kathleen Stockham , the CMO at South College .  Kathleen's journey from television news to e-commerce giant America Online and eventually to the helm of South College's marketing is nothing short of inspiring. Kathleen took us behind the scenes of South College's website overhaul,...

In the latest episode of the Education Marketing Leader podcast, I sat down with Kristin Nichols , Founder of Nichols Higher Education , to discuss a topic that many of us are interested in: 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐬𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐥𝐥𝐞𝐠𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬. With the enrollment cliff looming, Kristin underscored the untapped potential within this demographic. Drawing on over two decades of experience worki...

In the latest episode of the  Education Marketing Leader  podcast, I had the pleasure of interviewing Sean Beasley, Director of Marketing at Missouri State University's College of Business.  Sean's journey from journalism to higher ed is a testament to the transformative power of personal touch in education marketing. Here's why this episode is a must-listen for higher education mar...

In the latest episode of the Education Marketing Leader , I had the pleasure of hosting Joshua Charles , the Director of Web Strategies at Rutgers University Business School. Josh's journey from web programming to marketing, driven by his passion for education, is inspiring. During the episode, Josh explains how web strategy acts as the digital front door for institutions, vital for attracting and...

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Jenny Martin and Tim Wombles from the University of Missouri–St. Louis. Jenny, with her roots in higher education advancement, and Tim, who started as a graduate assistant and found his calling in digital communications, shared their journey toward transforming UMSL's web presence. The duo is gearing up...

In this episode of the Education Marketing Leader podcast, I met one of the fastest men on the AMA HigherEd circuit: Shamell Forbes is the Campus Partnerships Associate at Campus Sonar , a former track and field star, the father of one cat, and the son of two immigrants. 🇯🇲 We had a fascinating discussion on the pivotal role of inclusivity in higher education marketing communications. Shamell, wit...

Ever wonder how universities climb the ever-shifting mountain of Google rankings? Well, I recently sat down with a man who's built his agency into a sherpa for higher-ed institutions struggling to reach the peak. 🏔 Meet Abu Noaman , CEO of Elliance , Inc., who shared his story of using digital marketing to unlock enrollment growth for colleges and universities. Abu's journey is one of personal tri...

The first guest on the "Education Marketing Leader" podcast in 2024 is well-known on the higher-ed conference circuit. Her passion for empathy in communications and mission to break down content walls benefit equity-deserving students from around the globe. Meet Day Kibilds, Strategy Director at Ologie and host of the "Talking Tactics" podcast. During our chat, we focused on how to create inclusiv...

In the final episode of the Education Marketing Leader podcast of 2023, I interviewed one of the show's early supporters, who kept me accountable and introduced me to guests when needed. Meet Kat Liendgens , my boss and CEO of Hannon Hill . Kat, a fellow German immigrant, moved to the United States a few decades ago. After earning degrees in English and Information Technology, she used her academi...

Getting the student journey right from beginning to end is tough! But when done right, you'll ensure a positive, engaging educational experience for your students that leads to better academic outcomes. Want to know how to get there? Check out the latest episode of the Education Marketing Leader with guest Rustam Irani from RGI Consulting Group . Rustam is a seasoned higher education marketing pro...

Struggling to get your Summer classes filled? 🌻 You came to the right place! In the latest Education Marketing Leader podcast episode, I had the pleasure of speaking with Brianna Palmer , the Program Coordinator for the Marketing & Student Engagement Team at Kennesaw State University . Brianna shared how marketing can significantly boost student engagement within higher education. 📈 Brianna'...

How good is your higher-ed website's user experience? As good as it can be? In the latest episode of the Education Marketing Leader podcast, I had a great time chatting with Joel G Goodman , CEO of Bravery Media , on UX. Our discussion explored the intricacies of designing user-centric, high-performance websites for higher education. Joel started the conversation by underscoring the importance of...