Education Marketing Leader with Chris Rapozo

🎙️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟎𝟎: Full-Circle Moment with Voltaire Santos Miran on Storytelling in Higher Ed. In this milestone episode, I welcome Voltaire Santos Miran, Executive Vice President, Creative at Carnegie , the guest who unknowingly inspired this podcast’s creation and helped shape my approach to higher ed marketing. Our conversation explores some powerful storytelling principles, here are a few: 🎯 𝐒𝐭𝐮...

Breaking the Higher Ed Social Media Mold - A Conversation with Brianna Blackburn This week on Education Marketing Leader , I spoke with Brianna Blackburn, Assistant Director of Social Media Brand Strategy at Bowling Green State University (BGSU). BGSU's social media efforts ranked #6 nationwide (and #1 in Ohio) – outperforming much larger institutions like OSU. Here's how they're doing it. 👇 𝐋𝐞𝐚𝐝...

In the latest episode of Education Marketing Leader , I sat down with Tony Sheridan , Marketing and Communications Manager at KAUST (King Abdullah University of Science and Technology) in Saudi Arabia. Tony’s journey from Ireland to leading marketing at one of the world’s most innovative universities offers valuable insights for higher ed marketers navigating change and building inclusive campaign...

This week on The Education Marketing Leader , I had the pleasure of speaking with Ryan Koral , founder of Tell Studios and Enroll Films . Ryan is a video storyteller with a mission to reshape how higher education communicates. If you care about authentic storytelling, student engagement, and video strategies that actually work, this episode is for you. Here are 3 powerful takeaways: 📽 Embed Native...

Higher Ed budgets are tight, but delivering a seamless user experience (UX) shouldn't be out of reach. In this week's episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Melanie Lindahl, Senior UX and Web Designer/Developer at The University of Texas School of Law and newly minted 2024 HighEdWeb Red Stapler Award winner. 🏆 Melanie shared key takeaways from her a...

In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner , VP of Marketing at CampusESP , about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩‍🎓 Here's what we uncovered: 👉 Parent Engagement is Evolving Colleges are recognizing that families are central to decision-making. Today's students WAN...

Marketing Non-JD Law Programs: Lessons from Wake Forest University School of Law In the latest podcast episode of the Education Marketing Leader podcast, I spoke with Tara Ebrahimi , Executive Director of Marketing & Communications at Wake Forest University School of Law . We covered how to market niche, non-JD programs effectively. Here are the key takeaways for higher-ed law school marketers...

Higher education websites are complex. Outdated content mixed with new information makes it hard for visitors to find what they need. In this episode of the Education Marketing Leader podcast, Sara Kelzer of Cludo shares how optimized site search can simplify this and help universities improve user experience. Here are the highlights: 🚩 Challenges in Higher Ed Websites Universities face hurdles l...

In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment. Calhoun is a leading community college in Alabama. Sherika explains how the institution's focus...

In the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell , Client Success Manager at Direct Development and host of The Higher Ed Geek Podcast. We dove into the evolving landscape of Online Program Management (OPM) services and what universities need to know as the sector faces growing challenges. 𝓚𝓮𝔂 𝓗𝓲𝓰𝓱𝓵𝓲𝓰𝓱𝓽𝓼: 𝐎𝐏𝐌𝐬 𝐋𝐨𝐬𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐧𝐝 Universities are shifting away from...

In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies. Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership...

In this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos , Public Relations Manager at Midlands Technical College, about a topic we can all get behind: The value of internships for our students. Drake made it clear—internships aren’t just a nice-to-have; they’re essential. For students, internships offer a taste of the real world, helping them figure out if their c...

College and university leaders increasingly consider mergers and acquisitions to address financial, demographic, and operational pressures. But what happens when the dust settles and it's time to merge not just the institutions but their digital identities? When Commonwealth University of Pennsylvania faced the challenge of consolidating three distinct universities—Bloomsburg, Lockhaven, and Mansf...

In the latest episode of the Education Marketing Leader podcast, I had the pleasure of sitting down with Jonathan Fonseca , Digital Marketing Specialist at Cape Cod Community College . Jonathan's journey from the fast-paced world of television news to finding his passion in community colleges is a testament to the power of following your true calling. Jonathan's career took a transformative turn w...

In the latest episode of the Education Marketing Leader podcast, I spoke with Ardis Kadiu, Founder and CEO of Element451, to debunk 10 common myths about AI in higher education marketing. Ardis Kadiu is a leading expert in AI for higher education. Element451, his AI-first student engagement platform and CRM, enhances the student journey from initial contact to graduation. His insights are invaluab...

In this episode of the Education Marketing Leader podcast, I spoke with Dan Baum , Executive Director of Strategic Communications at Anne Arundel Community College. Dan shares his extensive experience in education marketing, the importance of building healthy and high-performing teams, and how to prepare the next generation of higher education marketing leaders. Dan has been with Anne Arundel Comm...

My latest guest on the Education Marketing Leader told me, "I can't do anything for you," when I met her for the first time at NCMPR this March. What she meant was she was no longer in the market. I was there as a vendor, and she, a retired higher ed marketer, was an attendee. "You can talk with me," I responded, and that's what we did. I recently had the pleasure of interviewing Sally Cameron, Co...

"A well-structured content calendar is your secret weapon in higher ed marketing." I recently had the pleasure of hosting Rita Winthrop , a talented Freelance Copywriter and former Assistant Director of Undergraduate Admissions at Salve Regina University, on the latest episode of the Education Marketing Leader podcast. Rita's extensive experience in higher education and content creation made her t...

🎙 In the latest episode of the Education Marketing Leader, I had the pleasure of hosting Blair Lee, the Director of Marketing and Communications at Colorado State University and Special Assistant to the President for Brand Advancement at the Community College of Aurora. Blair has extensive experience in higher education marketing, having taken several institutions through brand overhauls. His expe...

In the latest episode of the Education Marketing Leader podcast, we spoke with Sandra Sergio Sotto , International Student Recruiter for the Swiss School of Management's Madrid campus. Here are key takeaways for higher education marketers: Highlight Affordability : Emphasize the cost-effectiveness of your institution’s location. Madrid offers lower living costs and tuition compared to Australia, C...

In the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley , Director of Public Relations and Alumni Engagement at Maysville Community and Technical College and Assistant Director for District 2 at the National Council for Marketing & Public Relations . Megan's journey from a local reporter to comms leader in education offers valuable lessons for higher education mark...

My latest guest on the Education Marketing Leader podcast was Jordan Burleson , VP of Digital Advertising at Beacon Technologies . Jordan shared some critical insights on digital advertising tailored for higher education institutions. Here are the key takeaways: 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐊𝐞𝐲 Jordan emphasized that many higher ed institutions struggle with delivering personalized experiences. 🔸 Meet stud...

"You need people who want to be on your campus, who want to work in higher education, and who will help your culture grow." In the latest episode of the Education Marketing Leader podcast, I had a powerful conversation with Eddie Francis , Principal of Edify Ventures, LLC , and host of "I Wanna Work There." We dove deep into employer branding, a crucial element for attracting and retaining top tal...

In the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple , Director of Communications & Financial Aid at Stark College & Seminary. Cheryl shared her strategies for reaching non-traditional students and managing marketing on a tight budget. Here's what you'll learn from the episode: Serving Non-Traditional Students Discover how Stark attracts and supports...

It's podcast Thursday, and I'm excited to share highlights from my recent interview with Raffi DerSimonian , VP & Chief Strategy Officer at ERI and Principal at DerSimonian LLC . 🎙️ Raffi's journey into higher education marketing is nothing short of inspiring. Starting with a passion for music, 🎸 he transitioned into marketing and found his niche in higher-ed. 🎓 This episode dives into how A...