Education Marketing Leader with Chris Rapozo

My latest guest on the Marketing Tales Show joined me all the way from Bangkok, Thailand. In 2009, this Pennsylvania native withered away in a cubicle in the capital building in Harrisburg, PA, working "the most boring job you'd ever hope to have" and thought to himself: "I need to get out of the U.S.," packed his bags, hopped on a plane to Southeast Asia, traveled the region, and ultimately settl...

Meet Brian Piper , Director of Content Strategy and Assessment at the University of Rochester, co-author of the 2nd edition of Epic Content Marketing, and my latest guest on the Marketing Tales Show. As a creative writing major, Brian initially wanted to work as a freelance writer for rock climbing and skydiving magazines. This love for skydiving stemmed from his time as an enlisted soldier in the...

My latest guest on the Marketing Tales show is a seasoned demand gen marketer, podcast host, and the director of an international non-profit organization in Kenya. Meet Joseph Lewin , a man who started his marketing career in Kakamega, a town in western Kenya, about 15 miles north of the Equator, where his wife started the Waweza Movement, a non-profit organization that houses, feeds, and educates...

Those who tell the stories rule the world, and if we had more storytellers like my latest guest on the Marketing Tales Show, the world would be a better place. Meet Giovanni Sanata , a Writer at the University of Florida Online 's marketing department. Giovanni earned his Bachelor of Science in Advertising at The University of Florida College of Journalism and Communications and recently received...

I'm thrilled to share the latest guest on the Marketing Tales show, who joined the podcast all the way from Sydney, Australia, to convey his insights on how to best market a business in the professional services industry, particularly law firms. Alistair Marshall earned his degree in Monetary Economics from the Chartered Banker Institute in England and worked several years in sales in the UK befor...

My latest guest on the Marketing Tales show is a former higher-ed marketer turned B2B SaaS evangelist serving higher-ed clients on all things engagement, enrollment, marketing, and student success. But that's not all, folks. He's also the host of the Attention Podcast and Audience Growth teacher at Danchez , Element451 's Director of Inbound Marketing, and author of the children's book " I Want To...

My latest guest on the Marketing Tales show is a well-traveled and incredibly cultured international man of mystery who entered this world in the shadows of the Austria Alps, grew up in the Philippines, received his education in the city-state of Singapore, and developed his marketing acumen in Shanghai, China. Meet Christian Klepp , the co-founder and director of client engagement at EINBLICK Con...

In the latest episode of the Marketing Tales Show, I had the pleasure of speaking with David May , the Director of Marketing and Communications at the Los Angeles Regional Food Bank .David studied at Chapman University in Orange, Calif., and earned both his Bachelor's and Master's degrees in film. Upon graduation, he remained at his alma mater, worked in admissions for several years, then moved in...

I don't often interview people who used to be in the job I'm in today, but when I do, I make sure we talk about their days at Hannon Hill and how they've evolved since leaving the company. Holly Wright , a Georgia Tech MBA grad, former Hannon Hill marketing specialist, then manager, and current VP of Marketplace Success at Appfire , was the latest guest on the Marketing Tales show. Holly discovere...

My latest guest is an amazing marketing leader and the first CMO on my show! Laurie Hood , a proud Clemson University grad, studied economics and computer science before starting her marketing career. Laurie entered the tech marketing arena right out of college. She forged her way through the ranks at many well-known corporations and now holds the position of Chief Marketing Officer at Mobilewalla...

My latest guest first appeared in my car’s speakers as I headed southbound on Georgia SR 400, ready to start a new career. I needed to learn about higher-ed marketing fast, and The Higher Ed Marketer podcast, co-hosted by Bart Caylor, gave me practical higher-ed marketing insights I could use immediately. Bart, a graduate of Anderson University with a degree in graphic design, always knew he wante...

My next guest fell into marketing by chance, and we're all the better for it! Nick Bennett studied Sports & Movement Science at Salem State University, planning to become the next big athletic director or professional sports agent when he realized he needed to further his education to do so or start selling tickets for the Red Sox at $10/hour. No fun! So, he decided to get into sales, which th...

I'm excited about this episode with my friend Kaushik Prakash and can't wait to share it with you! Kaushik and I met a few years ago when I considered making a career change into marketing, and he's been an advisor ever since. Kaushik attended Korea University in Seoul, South Korea, to study Mechanical Engineering to follow his passion for cars, just to find out that he liked to admire them more t...

A marketing leader for 20 years, Caroline Dunn , shared her marketing insights with the detailed attention of an electrical engineer on the latest Marketing Tales episode. Electrical engineer?!You heard that right! Caroline earned her BEE and MSECE in electrical engineering from Georgia Tech. She was ready to save the world with her innovations upon graduation and tell everyone about it. However,...

Sometimes you meet someone so positive that their energy transcends the virtual realm and lifts your mood as if they were right next to you. That's what I felt during my latest interview with Teri Marks, Marketing Manager of Peak Community. Teri started her career in graphic design, working towards an agency life until B2B marketing caught her eye. She quickly realized that's where she wanted to b...

Back in November 2022, I sat in on a roundtable discussion on social media marketing in higher ed during #AMAHigherEd and noticed Eddie Francis seamlessly moderate the session attended by nearly 30 people with ease. The next morning I saw Eddie at breakfast, introduced myself, struck up a conversation, started following him on LinkedIn, and took note of a social proof campaign he started at Dillar...

Meet your customers where they are, not where you want them to be. I had the privilege of interviewing Jenny Stone , Sr. Director of Business Strategy for one of the largest cloud-based technology companies in the world. Jenny has 15+ years of marketing strategy consulting experience and worked alongside marketing teams across nearly every industry. She has a B.A. in Photography and English and ea...

Have you considered starting a podcast as part of your 2023 marketing efforts? Two things you need to succeed: Be consistent Be in it for the long haul I had the great pleasure of getting Robb Conlon , owner of Westport Studios , on the line to learn about his story and share some advice to help aspiring podcasters get off to the right start. With well over 1,000 podcasts produced across multiple...

Look up the word Mensch and then become one. When I asked Troy Singer , who to chat with to learn more about video marketing, he mentioned Rob Clark , the creator of That Tall Family .That Tall Family has over 2 million followers across three channels: YouTube TikTok Instagram The brand is on track to reach 2 billion organic views in the last 22 months. I thought I’d be a long shot to get Rob on t...

“Everyone you meet is fighting a battle you know nothing about. Be kind. Always.” Robin Williams A quote by the late Robin Williams that lives on because of the mindfulness of people like Elliot Lollis. Elliot, a proud University of South Carolina PR grad, brand strategist, serial question asker, and resident cheerleader at Up&UP, a marketing agency serving higher-ed clients, was my latest gue...

Leonard Ravenhill once said that “the opportunity of a lifetime must be seized within the lifetime of the opportunity,” and Gary Hudoff did just that four years ago when the bank he initially interviewed for a bank teller’s position offered him a marketing role instead. While studying marketing at his local community college, Gary wasn’t entirely sure what he wanted to do with the rest of his life...

Welcome to the Marketing Tales Show with Chris Rapozo, a podcast created to spotlight and highlight marketers, tell their stories, and share their knowledge with those interested in all things marketing.

Relationships matterIf I had to sum up my call with Troy Singer, co-host of the Higher Ed Marketer Podcast and Digital Marketing Specialist at Ring Digital , in two words, that’s what I’d say. Troy is a proud Ohio State Buckeye alumn, seasoned marketer, and accomplished podcaster. His civic involvement is admirable, as he serves as a board member at multiple organizations in the greater Dayton met...