Cheryl Lau

EDIT HISTORY

Business EN ↓ 248 episodes

EDIT HISTORY is a podcast about the ideas that matter - and the people who built them. We zoom in on the actual argument: the question they started with, what the evidence forced them to revise, and what must change if they're right. Every guest has done the work. Some in universities. Some in courtrooms, clinics, or boardrooms. What they share is this: they arrived at a position - and they can defend it. One-line pitch: "What question were you trying to answer - and if you're right, what must change?"The problem it solves: Most podcasts interview people about their journey. Brilliant research...

Author

Cheryl Lau

Category

Business

Podcast website

cheryllau.libsyn.com

Latest episode

Apr 7, 2026

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Episodes

BONUS Episode: Interview on the Ask an Introvert Podcast 26.07.2023

In this BONUS episode, you'll hear a replay of an interview that I did for the Ask an Introvert podcast, hosted by Jennifer Ho. "Without the friendships we want and need in our lives, it can feel really lonely. Meet Cheryl, who grappled with loneliness as a prominent feeling throughout the majority of her life. In this episode, we share our takes on how cultivating close friends on the Internet ha...

134. Step-by-Step Guide (Part 2): If You're Not Signing Clients Consistently 16.07.2023

Episode 134 of The Side Hustle Club Podcast: - Building a body of work if you're not currently signing client consistently  - Including both long form and short form content in your body of work - The 4 types of content to include in your body of work + practical tips for how to do this      Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory...

BONUS Episode: Interview on the Daring Living Podcast 10.07.2023

In this BONUS episode, you'll hear a replay of an interview that I did for the Daring Living Podcast, hosted by Shirley Huang. In this episode, we talk about how to use your voice and presenting yourself in a powerful and authentic way. "In this episode, Cheryl shares her expertise in helping entrepreneurs establish themselves as thought leaders. She guides us through the process of building a str...

133. Step-by-Step Guide (Part 1): If You're Trying to Sign Your First Clients 02.07.2023

On episode 133 of The Side Hustle Club Podcast:  - Sharing your story + practical tips for how to do this  - Sharing your unique perspectives + practical tips for how to do this  - Building your capacity to show up online regularly + practical tips for how to do this  - Making invitations to work with you + practical tips for how to do this      Connect with Cheryl Lau   Website: https://cheryllau...

132. Stepping Powerfully into the Rest of 2023 25.06.2023

On episode 132 of The Side Hustle Club Podcast:  - The mistakes people make when evaluating how the past 6 months, quarter, or month has gone - Powerful questions to ask yourself to assess what you've created and who you've become so far in 2023 - Practical tips on how to enter the second half of the year, ready to take committed & aligned actions  - What do you want to be known for by the end of...

131. A Joyful Life & Business That's Free from the "Boxes" with Cynthia Mazereeuw 20.06.2023

On episode 131 of The Side Hustle Club Podcast, we are talking to Cynthia Mazereeuw about building your dream life and business: - How Cynthia started building her dream life while navigating anxiety & depression and coming from poverty - Cynthia's perspectives on the areas of a joyful, well-lived life - How Cynthia is building her dream business, without subscribing to that "coach boxes" that oft...

130. Becoming Known for Something 18.06.2023

On episode 130 of The Side Hustle Club Podcast:  - What it means to become known for something (and examples) - Mistakes that keep entrepreneurs and coaches from becoming known for their work - 6 Actionable tips and insights to help you build your body of work, become known for your thought leadership, and become known for the work you do     Connect with Cheryl Lau   Website: https://cheryllau.co...

129. Being a 10/10 Content Creator with Nicole Kok 14.06.2023

On episode 129 of The Side Hustle Club Podcast, we are talking to Nicole Kok about creating content and showing up online: -  Nicole's thoughts on "Asian girl stereotypes" and how certain limiting beliefs or mindsets might influence someone's content or the way they show up online - Nicole's approach to creating content for different platforms, including Instagram, podcast, and YouTube - And other...

128. Visibility, Hate Comments, & Expanding Your Impact Online with Jennifer van Alstyne 11.06.2023

On episode 128 of The Side Hustle Club Podcast, we are talking to Jennifer van Alstyne about growing your visibility and impact online: - Why professors and academics cannot rely on their universities and instead need to build their own online presence to grow their impact and get their research to more people (This applies to even those of us who aren't in academia) - Jennifer's experience with g...

127. Visual Branding, F*ck What People Think, & Thought Leadership with Kathryn Morrison 04.06.2023

On episode 127 of The Side Hustle Club Podcast, we are talking to Kathryn Morrison about how to leverage visuals in your business: - How to use clothing and style as a way to express your brand  - Kathryn's definition of thought leadership and how to develop your own thought leadership  - Perspectives on how to navigate what people think of you when you're showing up online  - And fun conversation...

126. Comparisons with Other Coaches & Entrepreneurs 31.05.2023

On episode 126 of The Side Hustle Club Podcast:  - Comparisons with other coaches who are signing clients and now you feel behind - Why comparisons are so common and natural among coaches and entrepreneurs  - 4 Tips on managing the negative emotions or thoughts that arise when you compare      Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheor...

125. The Cheryl Theory 2.0 21.05.2023

On episode 125 of The Side Hustle Club Pocdast:  - What to do: Making decisions on your bare minimum plan for your business  - How to think: Managing your thoughts and emotions, and your entrepreneurial identity - Skill 1: Thought leadership and 7 questions to explore to start honing in on your thought leadership  - Skill 2: Soft launching and what this could look like in terms of content for your...

124. Webinar: The Cheryl Theory Webinar 14.05.2023

For the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/cheryltheorywebinar/   You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/cheryltheorywebinar/   P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheo...

123. Lessons from Becoming a Full-Time Entrepreneur 07.05.2023

On episode 123 of The Side Hustle Club Podcast:  - Do you really care about being an entrepreneur? - Sharpen certain business skills and learn to do them really, really well - You're allowed to struggle, even if you're full time in your business - It's natural and very, very common to want to quit your business     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.yo...

122. Webinar: How to Become a Six Figure Thought Leader Without a PhD 02.05.2023

For the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/webinar/ You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/webinar/ P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :)     Connect with Che...

121. How to be Creative in Your Business 23.04.2023

On episode 121 of The Side Hustle Club Podcast:  - Developing an opinion and trusting your own voice, ideas, and perspectives  - Learning from others without losing your own voice - Three practical tips to help inspire your creativity in your content & marketing      Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://che...

120. Creating Your Dream Life & Business... Today 17.04.2023

On episode 120 of The Side Hustle Club Podcast:  - Examples of small daily lifestyle decisions and changes you could implement on to create your dream life, today (and some of my examples) - Evaluating your business and being willing to make decisions that are aligned with how you want to grow a business you're proud of (and some of my examples)     Connect with Cheryl Lau   Website: https://chery...

119. Your 6 Figure Brand Story 09.04.2023

On episode 119 of The Side Hustle Club Podcast:  - How your brand story will help you create your first 4, 5, and 6 figures (and beyond) - Examples of my own brand stories (and examples of my stories that are not my brand stories)  - Tips for deciding what your own 6 figure brand story is     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory...

118. Client Spotlight: Making Back 2x The Investment in 3 Months with Jennifer van Alstyne 02.04.2023

On episode 118 of The Side Hustle Club Podcast, we have one of our awesome clients Jennifer to share how she made back 2x the investment of our program in just 3 months (And we're still going!): - What Jennifer's business looked like before and now, after we've worked together for 3+ months  - How having a body of work in place helped Jennifer book more sales calls than ever  - The biggest mindset...

117. Building a Body of Work You're Proud of 27.03.2023

On episode 117 of The Side Hustle Club Podcast:  - Defining a "body of work" - Building your career as a thought leader   - Tips for building your body of work if you've been posting consistently but you're still not seeing the results you want     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email  ...

116. Changing the Industry with Email with Kirsten Roldan 19.03.2023

On episode 116 of The Side Hustle Club Podcast, we are talking to Kirsten Roldan about how email has changed her business, her life, and that of her clients: - Kirsten's journey from side hustler to building her business to 7 figures  - What email could look like in your business and lifestyle  - Email writing tips and how to get started with writing emails  - Unpacking some of Kirsten's signature...

115. Quitting the Traditional for the Exceptional 12.03.2023

On episode 115 of The Side Hustle Club Podcast: - Building a coaching business is paving an exceptional path away from the traditional - Exceptional careers take time to build, although results in your business  can happen quickly - Keep it light and keep it moving in your business      Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   New...

114. Building a Coaching Career You're Proud of 05.03.2023

On episode 114 of The Side Hustle Club Podcast:  - How to treat your business like a career, even if you're a side hustler  - Being proud of your work = The new business strategy - Creating a career that both you AND your Asian parents are proud of      Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/ema...

113. A 22k Month: 3 Unconventional Tips to Sign a Client 26.02.2023

On episode 113 of The Side Hustle Club Podcast: - Tips on how to make an offer to a past client  - Sharing your brand story, but be specific and bold - Client renewals and tips to be a better coach     Connect with Cheryl Lau   Website: https://cheryllau.com/   YouTube: https://www.youtube.com/@cheryltheory   Newsletter: https://cheryllau.com/email   Instagram: https://www.instagram.com/cheryltheo...

112. Branding, Critical Thinking, and Calling out BS with Ruby Sparks 19.02.2023

On episode 112 of The Side Hustle Club Podcast, we are talking to Ruby Sparks (Ruby Lin) about how how to build a successful based on your definition of success: - Why a lot of people build a business that isn't "aligned" with them and end up quitting  - How to sniff out BS and tell when someone is actually confident in what they do - What's missing in the industry in terms of branding  - Ruby's a...

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