EDGE with Brandon White

As much as we business owners hate it, we need lawyers. And... As painful as legal bills can be, I've learned the hard way... It's better to pay for a good attorney to do it right vs. paying one to fix something you screwed up because you were trying to save a few bucks.  Listen in as Joe Tiano, who had a 20 year career as a lawyer before becoming an entrepreneur, lays out what you need...

Learn how you as a business owner can save money on your business' taxes and put that money in your pocket tax free.  You have the potential to save literally over $50,000 if you set this up for your company. Don't miss out! Quick question for you.... Are you the type of person who wants to get 100% out of your time, talent, and ideas? If you are you'll also love our print newslette...

Using a marketing premium to increase sales is an old school marketing technique that has just as much power to convert people into customers as it did twenty years ago. I explain how two companies use premiums successfully, and how one of them got me to buy their subscription product just two weeks ago. Copy these two examples to increase the sales in your business! Quick question for you.... Are...

Amer and Brandon talk about what it takes to be an entrepreneur, what Amer calls reluctant entrepreneurs, raising money for your company and does it take being born an entrepreneur or can you learn to be one? About Amer Akhtar Amer is an entrepreneur, formerly served in management at Yahoo, was a venture capitalist and is the CEO of a Celential AI, an artificial  intelligence platform for recruiti...

We've all read statistics about entrepreneurs that say most of their businesses fail in the first year. I decided to do some research of my own to see if this widely used statistic is true.  I went to the U.S. Bureau of Labor Statistics, pulled the raw data and did the analysis for myself.  Listen to this episode to hear what I found, I believe you'll be surprised. Quick question for you...

If you're not accepting bitcoin for your business, you should be because it's going mainstream with companies like Tesla now not only accepting it, but holding it as an investment on their balance sheets. I explain how to accept bitcoin as well as a principle about accepting all forms of payment and why, even if it costs a percentage of your sales to do it. CONNECT WITH US Sign up for ou...

Tom lays out how venture capital works, advice for entrepreneurs who are looking to raise money, and shares some great Silicon Valley stories from when he and his partners from Sequoia funded some of the largest companies in the world like Apple, Cisco, Yahoo, YouTube and Google. About Tom McMurray Tom McMurray is a retired venture capitalist from Sequoia Capital, angel investor and philanthropist...

Customer lifetime value (CLTV) is an important metric to measure as Entrepreneurs grow their company. In this episode I explain all about this key performance indicator (KPI). Specifically I go over: what CLTV is how to calculate CLTV how you can use CLTV to predict your sales growth and set revenue goals for your business how you can increase your CLTV This episode is enhanced by Dolby sound to g...

Average revenue per user or average revenue per unit (ARPU) is the average amount of monthly revenue that you receive per user or per product. In this episode I explain all about this key performance indicator (KPI). Specifically I go over: what ARPU is how to calculate ARPU quickly the limitations of ARPU  how you can use ARPU to predict your sales growth and set sales goals This episode is enhan...

John Lee Dumas is an Entrepreneur, Founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. In this rare sixty minute interview we talk about his journey from joining the ar...

Google looks at hundreds of variables when ranking your website from the number of links to your site, what the anchor text of that link is, how long people stay on your site, how long your content is and... This one metric I outline in this episode that your website is likely suffering from.  I describe the problem and give you a solution you can easily implement.  If your website is not using SE...

I did thirty days of Facebook Live to see what would happen with our Facebook page and how it would effect our social media marketing. Listen in to learn the lessons I learned and how you can use them to improve your social media marketing and ultimately gain more customers and make more money for your business. If you enjoy this episode you'll also love our print newsletter... Build a Busine...

Your mind avoids pain at all costs, it's built into us from evolution. We're programmed to conserve energy at all costs and as Entrepreneurs aiming to change the world this can work against us sometimes. In order to override the pre-programming we Entrepreneurs need to create mindset habits that over ride these signals and take control of where we want to go, that may not be easy, but we...

I've written a lot of business plans for my own businesses and reviewed a lot of business plans in my days as an angel investor and venture capitalist. I put together 5 common business plan mistakes you want to avoid. Fall into the trap and make these mistakes and you risk losing time, market share and money. If you enjoy this episode you'll also love our print newsletter... Build a Busi...

We hear people talking about how important sleep is for our health and mental state. But...    Often that sound advice is overshadowed by the marketing messages from so called "entrepreneurs" talking about how they only sleep 4hrs and are outworking everyone. Huh? I've studied sleep by reading real science and been monitoring my own sleep for years to figure out the truth.  Listen i...

The results from my 360 evaluation are in. Gia joins me to go over the feedback I received from all my team members. We asked everyone I work with three things: Four words to describe me. What I'm doing well. What I can improve on. Gia explains what software she used to implement the evaluation, collect results and then we discuss all the results. Listen in to hear what my team says about me....

Paying a lawyer can be expensive and it pains me when I see the bill. What's more painful? Making legal mistakes that cost 10x and even more importantly suck up your time and set your business back from making progress. I lay out 5 legal mistakes I've learned over my entrepreneur career that you want to avoid at all costs.  Listen to this episode and see if you're on the road to mak...

I explain how I use a 360 evaluation to become a better CEO and better leader.  I give you the 3 simple questions to ask and how to set it up in minutes. Be warned, you need to be able to take some tough love because you might not always get the feedback you think. But, in the end it's better for you so you can lead your team more effectively and for your business because being a better CEO a...

We Entrepreneurs are always so excited about turning our idea into a business, or taking our business and scaling it to the moon, that we will do about anything to get our idea funded. The challenge with that is that taking money from venture capitalists, or any investor, is just like getting married. Before any of us would get married to anyone, we'd always want to date for a while and have...

Sometimes we hear a marketing idea or approach so many times that we take it as fact and don't challenge it. Then we follow it and in the process miss out on making sales that could be growing our revenue and as importantly our profits.  You're likely following at least two if not all of these marketing myths and they're holding back your sales growth. Listen in and get the real sto...

Email is one of those things we have a love-hate relationship. It's a fact of life in the business world and it's not going away any time soon.  I've tried maybe a hundred different approaches on how to deal with my inbox.  In this episode I lay out my three best email productivity hacks for Apple mail users.  Gmail users, don't feel left out. I have productivity hacks coming f...

Let's face it, we all want to look good and video calls aren't always the most flattering events. And with more business meetings being done via Zoom it makes sense to make a few investments to make us look better. In my quest to cover up my occasional un-showered appearance, I discovered this one setting that takes about fifteen seconds to turn on and adjust that will not only make you...

Yea yea, we've all heard the same old thing about new year's resolutions. Every. Single. Year.  This is a new approach to new years resolutions that I've been using with success. I know it will work for you as well because it's based on psychology. Happy New Year! Here's to a prosperous one. f you enjoy this episode you'll also love our print newsletter... Build a Bus...

Putting this one word into action allows me to 10x my productivity and it can do the same for you. Productivity tool link mentioned in the episode to try after listening. If you enjoy this episode you'll also love our print newsletter... Build a Business Success Secrets . Check it out today, it's FREE. More Information on Build a Business Success Secrets Build a Business Homepage How to...

Part 4 how I started, built and sold my online business.  This is a section of a book I'm writing with the working title, "This way. Living, Loving and Finding Your ' insert your first name here ' - Ness.  I lay out my journey from start to finish. How I... Started with just an idea Built the site Built an audience Marketed the site online and off Raised over $2 million Build a...