EDGE with Brandon White

If you want to raise money from investors you need the right pitch deck. Do it wrong and it's the difference between raising the money you need for your business and not raising any. In this series we're going to perfect your pitch so you have the very best chance to raise the money you're looking for to take your business to the next leve. In this episode you get an overview of eac...

Dr. Ritchey explains a new approach to working out that is not hard on your joints. With her workouts you'll be working out into your 80's and 90's. About Dr. Shannon Ritchey  Dr. Shannon Ritchey is an Entrepreneur, Founder of Evlo Fitness, Doctor of Physical Therapy, wife and transitioned from owning a cash-pay physical therapy practice to exclusively focusing on creating safe exer...

A mediocre product or service with its marketing dialed in will outsell a great product with mediocre marketing. I discuss the most overlooked element of marketing and marketing campaigns that is costing you sales and how to fix it. Listen in and learn how to fix this mistake. Thanks for supporting our sponsors that make this podcast possible for free for you. The Build a Business Success Secrets...

Resourceful entrepreneurs and business owners are always looking for ways to save time and increase productivity. Note taking saves us time and and also costs us time, time that we can't ever get back.    It saves us time because we record information we need and want to retain... It costs us time because: 1) it can be hard to find the note we know we have, but can't find, easily or quic...

Andy and Brandon talk how Andy became a cinematographer and tips and tricks about making video. About Andrew Quinn Andy began his adult life in the marine sciences, but a life-long love of the visual arts turned him down the path of film and photography as a preferred medium for understanding and translating the natural environment to others. Quinn's work has taken him to dozens of locations...

Raising money from investors is as much as an art as it is a science. There are so many moving parts to making it happen from... finding investors... Having the right pitch deck... presenting your pitch in a way that makes it attractive to investors... negotiating deal terms and knowing how they effect your cap table and your business, to... getting the money wire into your business bank account. ...

Entrepreneurs get so focused on making money that once we get it we don't know the strategy to keep it and as importantly, use it to build true wealth.    Wealth is what you retire on and have an opportunity to leave to future generations.  In this episode I break down how millionaires manage one dollar. You can start using this exact strategy yourself to start building wealth from the profit...

Nancy Connor had a successful career in sales in corporate America and one day, literally, decided she had enough and walked out, dropped the mic. The next day she founded Smart Adaptive Clothing to follow her calling. I've known Nancy over three years and she's built a real business. Nancy drops tons of actionable tips for fellow entrepreneurs. Oh yea, this is our 100 episode. Boom! Tha...

As an Entrepreneur running your business there are a ton of things you can do, these are the five things I've found we business owners must do to successfully scale our business. And...    We owe it to ourselves and the team we have to assure we're doing our very best to sell our product or service, service our customers and take care of ourselves and our team. Thank you for supporting o...

One of the major terms entrepreneurs face when raising money for their business is valuation.  The key to success in getting the valuation you want is having a defensible number. You can get this by building comparables and in this episode I lay out how to build comparables (comps) using a free site an excel. If you're raising or thinking about raising money for your company you'll want...

Travis shares stories about how he built HydroFlask, two previous companies before that, and...    Shares some never before stories about how he smuggled a sailboat out of Venezuela, lived in Australia for a year, why not right?! And a few other really great stories about his life as an entrepreneur. As importantly...Travis shares his lessons learned from sourcing products in China, and a ton of o...

In today's age of the internet's instant price comparison on just about any product or service it can be tempting to lower your prices to keep up with your competition. Pricing on Amazon has gotten so cutthroat that companies resort to pricing below cost in hopes of acquiring a customer and selling something at a profit later. It becomes a race to the bottom. And... That's not how y...

I lay out ten commandments of street smarts that I complied from one of my favorite business people, Mark H. McCormack.  Mark was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities. You'll love these ten things to help build your business...bett...

Hall and Brandon talk about how to raise money from Angel investors. We talk about how angel investor networks work, what they look for in a company to invest in and terms they generally expect. Hall also drops one of the best formulas I've ever heard on how to figure out a valuation for an early stage company. You want to hear this! About Hall Martin Hall Martin is CEO of TEN Capital. He lau...

Google is releasing a website ranking algorithm update soon and you want to make sure you're prepared because if you don't have your website programmed correctly you're going to get penalized and not rank high in the search engines. Google said they will further define website speed with an additional three ranking factors: LCP, FID and CLS. Listen in to what these mean and even if...

The top three things not to do with angry customers and some scripts to help you have a successful outcome in your customer service. After over twenty years as an entrepreneur and business owner I've realized that you're going to get an angry customer now and again.  The key is have a framework in place to deal with the situation so you can turn an angry customer into a happy, repeat cus...

Alan I talk about how as an operator he cracked the code on the business model that allowed them to effectively print cash with 30% plus net margins.  You'll learn a ton of business tips to apply to your business to help you make more money. About Alan Payne Alan Payne says becoming an Entrepreneur found him when he was working for a grocery store chain that spun off a video rental business i...

Entrepreneurs don't always get taught how to invest the money we make from our business. And... The last thing any of us want to do is lose the money we worked so hard to make, taking the risk we took to build our business.    In this episode I share a lesson I learned from a Fidelity Investments about their top performing fund and why people who invest actually lose money.  CONNECT WITH US G...

Entrepreneurs need to know how to be persuasive whether that is in our sales and marketing, when raising money and pitching investors, or leading our team. I lay out seven scientifically proven ways to be persuasive in this episode. Quick question for you.... Are you the type of person who wants to get 100% out of your time, talent, and ideas? If you are you'll also love our print newsletter....

Today we're talking holistic health and how it's not as hard as people think to live a healthier life. Tune in to tune up your body.  About Whitney Stefko Dover She's is a renaissance woman. A recovering litigator turned entrepreneur, Mom, wife, digital nomad and certified health coach. SIGN UP FOR OUR NEWSLETTER HERE ! https://www.brandoncwhite.com/subscribe/ Over 17,200 listeners...

As entrepreneurs and business owners we sometimes get caught up in our own head. We start to over analyze things. Then... We start jumping back in forth in our head on a decision. We start playing the "What if this", "What if that" game in our head. This is a short tale that I keep handy when I recognize that I'm starting down the overthinking spiral of death. Listen to th...

As an entrepreneur and business owner you're likely to get some form of burnout while building your business.  Once burnout starts it slowly creeps up on you and erodes your productivity which ultimately can spread to other people in your company. And... Before you know it you've crashed. Listen to this episode to identify the signs of burnout and how you can turn things around once you&...

Donnie Bruno had a 17 year career in Hollywood as an Armorer and Prop Master on some of the biggest block busters movies over the last decade.  When COIVID hit all filming stopped and he found himself out of a job. He sat down, analyzed his baseline skills of knowing Hollywood sets and safety and is now pioneering a new industry of on-set COVID compliance officers to bring Hollywood back to filmin...

We all love to hate email. It's a fact of life that's not going away anytime soon so we mind as well get good at writing emails that get what we want. I share a format we use in our company that makes it easier for people to understand what we each want in an email and reduce the frustration the person on the receiving end often feels.  CONNECT WITH US Get Your Weekly EDGE Newsletter. It...

Meetings, meetings, meetings. Sometimes we hate them, but... Meetings are a necessary element for any team running and growing a business.  I lay out a framework we use that makes meetings more productive and reduces everyone's anxiety and frustration when they get that calendar invite.  Quick question for you.... Are you the type of person who wants to get 100% out of your time, talent, and...