EDGE with Brandon White

Darren is the Co-Founder & COO, of Hugo. Hugo is an applcation that helps you have better meetings.    Originally from Sydney, Australia and now based in San Francisco, Darren co-founded Hugo following his shared frustration with costly, inefficient meetings that he experienced first-hand in a prior life as a corporate lawyer. Today, Hugo is the leading meeting workflow solution, powering meet...

Ztilo is an emerging R&B/Latin artist from the San Francisco Bay Area who after a four-year hiatus has returned to the music scene  Originally pursuing a hip hop career under the moniker, Cristiles , Ztilo has reinvented his sound, drawing inspiration from modern R&B and his Latin roots. Passion and swagger come together under his new persona, giving way to a more emotional side of Ztilo’s...

Itika Oldwine-Grimble is a wife, mom, and the owner and founder of OldVine Florals and OldVine Fragrance. OldVine is a play on Itika’s maiden name, Oldwine. Itika is a native of California, born and raised in the San Francisco Bay Area. She attended UCLA for undergrad and the University of Chicago for grad school. After finishing grad school, she was hired to work for The Oprah Winfrey Show before...

Danielle and I talk about new lock downs in Canada, new restrictions happening across the US, the challenges dealing with conflicting news reporting about COVID and updating your company HR policies to comply with the changing environment. If you have suggestions after listening how you and your company are dealing with the fast changing enviroment please write in to: B at BrandonCWhite dot com  ...

Internet marketing is simple and complex all at the same time. Solve a problem for people with your product and sell it to them. The "sell it to them on the Internet" part of the equation has creative challenges, programming and coding challenges, requires copywriting skills, analytical work, and customer interaction. There's a lot of moving parts. Being a successful Internet market...

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business.  An entrepreneur from an early age, Chase launched mult...

Improving your business and your life may be easier than you think. Instead of making huge New Years resolutions, create a few mini-habits and see how they add up to help you achieve great success.  Listen in to this episode to learn what mini-habits are, examples of them,  how they work and the many benefits. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (B...

Paul Rathnam didn't take the traditional approach of sitting diwn and writing a business plan outlining how he was going to build a multi million dollar company making pools out of shipping containers. Rather, his journey was one of listening to the market and then leaning in. The pools are cool, no pun intended and so is Paul, you'll love his story and all the business advice he drops f...

In our last episode of 2021 I'm sending you 32 of my best wishes for you, your family and business in the New Year 2022... in less than 1:45 seconds.  Thanks for listening in 2021 and Happy New Year!  -Brandon CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an...

The new year is fast approaching and with that comes our annual ritual of setting new goals for ourselves and our businesses.  I've tried about every single approach and while I usually hit my goals, a lot get missed. Not because they weren't achievable, but because they fell off my radar. Has that happened to you?    In this episode I lay out a formula that I've been using for abou...

Steve Hoffman (Captain Hoff) is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators.    Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.    Hoffman is also a venture investor, serial entrepreneur, and author of several award-winning books.    These include “Make Elephants Fly” (published by Hachette), “Survi...

In this episode I explain three rules worth breaking and how it can pay off big time for you.  As an entrepreneur you know that to create a business from an idea takes an enormous amount of effort. And when you set out on this quest you encounter some rules, some made up in your head, some made up by society and some they call laws that may have not kept up with the times.    Listen to episode to...

Amir Tarighat is the founder and CEO of Achilleion, a cybersecurity company based in Los Angeles. He serves as a technical advisor to several companies in the healthcare, consumer technology, real estate, and financial sectors.  Amir is a software developer and cybersecurity expert and in this episode he shares his journey how he built Achilleion and drops tons of cybersecurity tips that you want...

It's that time of year. We look back and see what we've accomplished, what we still have on our list and what we want to do in the new year.  In this episode Danielle and I talk about what our goals are for 2022, how we set goals, how we measure them and our overall approach.  You'll walk away with some ideas for you and your business after listening.  A magical holiday season and H...

CBD an appealing natural supplement option for those who are looking for relief from pain and other symptoms without the mind-altering effects of cannabis or other side effects related to some pharmaceutical drugs. CBD is not psychoactive. I decided to run an experiment and see if it could help me reduce soreness and decrease inflammation after riding my bike.    I also wanted to see how it would...

Perry is co-founder of Recruitee, one of Europe's fastest growing HR tech companies -providing recruitment software for SME clients in 75+ countries.    Listen to this fun episode to hear Perry's story on how he found himself starting and building Recruitee by starting his entrepreneur story working in his family's bowling alley business.    He shares all his lessons learned and how...

In this episode I go over a study by researchers at Harvard University who used lifestyle questionnaires and medical records from 123,000 volunteers to understand how much longer people lived if they followed five habits. I go over all five in this episode along with other findings from the study. CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon...

PlantX Life Inc. bridges two multi-billion dollar industries: e-commerce and plant-based foods.    From platform launch, within the first 5 months PlantX achieved monthly recurring revenues of $1.3 M, $2m with in a year and has raised over $30 million. They are publically traded on the Candian and US exchanges. PlantX Life operates as an e-commerce company that offers plant-based products in Canad...

It's never fun you when you have to fire someone, but it's part of the job of owning your own company. In this episode of Coffee with Danielle, she I talk about when it's the right time to fire someone and how to do it.  Links from the show: Domestic Divas Cleaning Co. EDGE About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas, and I talk shop ov...

Three easy ways you can boost your sales for little or no cost.   CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Front (BLUF) Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life. Content Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture...

Learn how to grow your sales 10x AND do it profitably in your company.  Doug drops tons of sales tips that you can start to implement quickly. About Doug C. Brown Doug is the CEO of Business Success Factors, international best-selling author of the book Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections, and a nationally recognized sales revenue growth expert and consu...

Elevator answers are answers that you need to be able to answer on a ride in an elevator. That means, you need to be able to answer them in less than a minute, similar to the approach with your Elevator Pitch. In this epsiode we lay out what the questions are and give you ideas to think about for your answers. It's better to anticipate the quesions now and be able to sound confident when you...

When Puneet first came to the United States over two decades ago, he thought he knew everything about wellness. After all, he was a foreign-certified medical expert and entrepreneur. Soon, his crazy work hours, terrible diet, and constant stress took a toll on him. He was taken to the hospital for an apparent heart attack. In fact, it was a nervous breakdown. His doctor wanted to give him more pil...

With a tight job market employee benefits have never been as important.  In this episode of Coffee with Danielle she and I talk about what employee benefits we offer.  Listen in to hear what we offer. If you have an innovative employee benefit we want to hear from you. Write us at B @ BrandonCWhite.com and inclide the name of your business so we can give you a shout out. Links from the show: Domes...

Eating right means avoiding some bad foods.  Brandon lays out foods to avoid in this episode and gives some suggestions that will help you stay fit. EPISODE LINKS: American Heart Association on recommended daily sugar for men and women Sugar in honey mustard dressing according to the U.S. Department of Agriculture CONNECT WITH US Get Your Weekly EDGE Newsletter. It's FREE. Bottom Line Up Fron...