EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

How Unstoppable is Google?  The big tech companies have been in the hot-seat of Congressional hearings because they're seen by some as monopolistic. Here's how Google's CEO responded in testimony. Is Google Analytics Used Ranking Search Results? Some have speculated that Google is actually using Google Analytics as part of its search results ranking process. John Mueller of Google weighs in to she...

Details on the Hack of Prominent Twitter Accounts A total of 130 accounts were impacted, although personal information was compromised for only eight of those. Affected high-profile accounts included Joe Biden, Barak Obama, and Jeff Bezos. Tweet Carousels on Google Search? Gone for now In the wake of a serious hack on 130 prominent Twitter accounts, Google search results pages no longer feature a...

This week's featured guest on EDGE of the Web is Jessica Bowman, Founder/CEO of SEOinhouse.com. Jessica is a marketer who comes from an IT background, bridging the gap between both project requirements and how marketing and IT need to collaborate more effectively. Her diverse experience in project management, website usability, and process analysis gives her insight into what needs tweaked, in you...

Will Facebook Ban Political Ads? Social media platforms increasingly find themselves saddled with sorting out what to do about political ads on their platforms, and Facebook appears to be reconsidering its stance on this. E-A-T Features Prominently in Revamped Google Discover Help Document If you haven't looked at the Google Discover Help Document lately, you may not recognize it when you do. It's...

Can you really consider yourself a digital marketer if you don't know Gary Illyes? EDGE of the Web had the absolute honor to have the one and only Gary as this week's featured guest on episode 362! For those that don't know Gary, he is a Webmaster Trends Analyst but according to his Twitter bio he's also the House Elf and Chief of Sunshine and Happiness at Google. He has a difficult job to communi...

This week's featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don't know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the effo...

From The Verge - Spotify to roll out interactive podcast ads to allow listeners to interact with their device screen as an ad plays mid-roll of their favorite podcasts Search Engine Journal confirms that Apple Safari will allow Google Analytic data to be tracked when users choose their browser. And according to Impact , Google is launching "Keen" - which appears to be a hyper-local / hyper-hobby f...

This week Marco Bonomo , SEO Specialist at Mediacom , joined us as our featured guest on EDGE of the Web to discuss Google jobs and internal site search optimization. Marco is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK. This show is so unique because EDGE has not had a previous show that had deep-dived into the tactic of...

This week's bonus news episode features Macro Bonomo from Mediacom, with our host, Erin Sparks. They discuss Google Ads giving credits for Covid-19, Walmart integrating with Shopify, and reviewing the takeaways from a panel of top SEOs discussing Google's Page Experience update.

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Sam Ruchlewicz, Vice President of Digital Strategy & Data Analytics at Warschawski. We covered the Google Partner Program changes...

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Patrick Stox, Product Advisor, Technical SEO & Brand Ambassador of HREFS, a sponsor of our EDGE of the Web podcast.  Give it a w...

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother!  Give it a watch a...

We had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space.  Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference.   We were able to catch up to Elizabeth Marsten, friend of the show and presenter at SMX. We covered the digital marketplace of Amazon, Walmart and Google Sho...

We are honored that this week's featured guest on the award-winning EDGE of the Web podcast is the one and only Martin Splitt , Developer Relations at Google . Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the W3C as well as the global web and J...

The Final Countdown for Adobe Flash's Demise Flash has been on the decline as more content shifts to mobile platforms and standards such as HTML5 take center stage. Adobe will no longer support Flash as of the end of the year. By: Ryan Whitwam Why Does Google Hate Guest Posts? Google seems to think most guest posting is an attempt to get links. Because of this Google discourages guest posting and...

Page No-Index Guidance from Google If you wonder which pages really should get a "noindex" tag and which ones you don't have to bother with, Google's John Mueller took a crack at explaining it in Google Webmaster Hangout. By: Roger Montti From: Search Engine Journal   How Useful is AMP if It's Not Tied to Top Stories? In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility....

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know t...

Don't Panic About the Google Page Experience Update Google is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them.  By: Barry Schwartz From: Search Engine Roundtable Watch Out TikTok, Zynn is Coming for You It's hard to imagine any app overtaking TikTok's momentum, unless may...

When it's time to get your schema mark-up in order, it's frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn't it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week's featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking f...

Advertisers Using AI to Find Podcast Opportunities  Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help. By: InsideRadio From: Inside Radio   Facebook and Instagram Dive into eCommerce with Shops The novel coronavirus pandemic seems to have served up the final push Facebook nee...

Could podcasting be your drip method for sales? Let's filter this with John Wall, and grind out the details! John Wall , Partner at Trust Insights and co-host of Marketing Over Coffee , joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic an...

Pandemic Impacts on Small Businesses Assembled by Facebook The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services.  By: Andrew Hutchinson From: Social Media Today Backlash Against Businesses with Coronavirus Surcharges A wide variety of businesses, including restaurants, salo...

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels...

Keep Calm and Carry On! Google's Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update. By: Barry Schwartz From: Search Engine Land Lily Ray on the May 2020 Google Core Update Her analysis of 550 domains through the Sistrix US visibility i...

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week's special guest is Mordy Oberstein , Chief Marketing Officer at Rank Ranger , and he'll help put all this in a better, more productive perspective. Mordy's expertise in this field comes from his ex...