EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Mordy Oberstein joins the rag-tag band of EDGE of the Web in our new weekly digital marketing news delivery! Today's Headlines:  (06:53) Biggest Google Core Update of 2020 (15:36) Should Misinformation on Websites Be Penalized by Google? (26:26) This year has seen a doubling of "available near me" compared to last year

In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO.  Dixon discusses the operation of the software for your website in order to associate target topics and provide increased contextual knowledge to search engines. 

Dixon Jones rattles off some core concepts of semantic search and what it means to today's SEO professional. Learn about the history of semantic search, Google's patent development toward understanding things, not strings.  Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it's important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO profess...

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don't hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more.  This is an important show to listen to if you are hiring SEO talent.  Listen to the list and make sure they aren't doing ANY of these bad SEO tactics, on the EDGE.

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. Many users are looking for work. The Biggest Loser in the 2020 Election? Social Media There are those who will say social media did too much censoring of Trump's posts while others will say the platfor...

Got Clarity? Free Website Analytics from Microsoft Microsoft is calling its new free web analytics tool Clarity, and it's meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google's Antitrust Troubles to Launch a Search Engine? There have been perennial rumors about Apple developing its own search engine. W...

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.  In Part 1 we covered podcast growth techniques.  In Part 2 of our interview, we cover the major points of monetization of a podcast.  We cover: How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into...

Can Site Sections Affect Overall Site Ranking? Google Speaks Google's John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishes sections from one another will help. Google to Restrict Post-Election Political Ads About Results Given the huge number absentee and mail-in voting expected in the 2020 election, results won't be kn...

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list: How Benjamin got the MarTech podcast started. What are the first steps in growing your podcast? What does content curation mean and what does it mean for your podcast? How long should a podcast be? How...

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum. Podcasts Are the New Spoken-Word Channel In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-wo...

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the mach...

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There's more happening in the VR/AR pipeline that you might have thought. Recovering from a Google Manual Action Takes Time Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you've got to be realistic about what i...

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during th...

Online-Only Grocery Stores Experiment by Whole Foods They call them "dark stores" because they're not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail?   New Membership Service: Walmart+ Consumer retail juggernaut Walmart's new membership service comes with an annual or monthly membership fee, includes unlimited shipping...

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic directio...

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare's mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your addr...

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became t...

Beta Launch of "Horizon" VR Social Experience by Facebook Horizon is Facebook's sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development. Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine t...

Google Unconference: Sold Out! After seeing its Unconference completely sold out, Google has announced it will offer a virtual Webmaster Conference later this year to keep the momentum going. After Content is Indexed, Keywords in URLs are Less Important Tired of twisting yourself in knots about keywords in URLs for the SEO factor? John Mueller of Google notes their impact is minimal once the conte...

This week's featured guest is the one, the only, John Mueller from Google. If you don't know, John is the Senior Webmaster Trends Analyst at Google. He's been working at Google since September of 2007. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He reg...

The Google Update that Wasn't The chatter began flying fast and furious about a possible update to the Google Search Algorithm on Saturday August 15, and it looked like a big one. But by Tuesday it was called a "glitch." Heading Tags are Important to Google Put simply, Google's John Mueller indicated that heading tags do matter and are considered a "strong signal" of the content on a web page.  Ca...

This week's featured guest is Julie F. Bacchini, President of Neptune Moon LLC. She has been in the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Confe...

This week's featured guest is Max Yoder, Co-Founder and CEO of Lessonly. Lessonly is an online training software that helps teams learn, practice, and Do Work Better. Max provides us his insights into his unique perspective on building good culture, values, and work ethics with employees in the workplace. If you are wanting to learn how to grow a strong culture, core values, and hard work ethics t...