EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they're basically "safe" to use, they are collecting call length and IP addresses of all participants. By Chaim Gartenberg   Has Google Slowed Web Crawling Because of the Pandemic? This is one story that just won't seem to die. John Mueller...

This week's special guest is Bill Sebald , Managing Partner of Greenlane Marketing . He has always approached SEO work like a detective trying to solve a complex mystery. He's been doing this since 1996, so you can count on some incredible insights he has gained over the years. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the d...

Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What's resonating is an emphasis on support, care, and community.  By: Matt Southern From: Search Engine Journal Facebook Expands Video Chat Capabilities with Messenger Rooms The sudden huge rise in Zoom users is prompting Facebook...

When Google does core updates, there are inevitably winners and losers, and it often doesn't feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates and manual actions can feel like the end of the world but Kristine Schachinger of Sites Without Walls has advice.  Kristine has spent years helping companies through the post-update recovery process. S...

Will the Pandemic Change SERP Permanently? Google's coronavirus search results now has a "sticky" menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this approach become permanent for greater personalization? By: Mordy Oberstein From: Search Engine Land Google Gives a Break to News Publishers by Waiving Ad Serving Fees Google's latest way to help duri...

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page quality, but how a global pandemic impacts search behavior also has to be factored in. This week's special guest Lily Ray , SEO Director at Path Interactive , will shed some light on how digital mark...

Both Apple and Google are Mapping Social Distancing Performance Without a vaccine, the best weapon to battle the novel coronavirus and COVID-19 is social distancing. So how well are we doing? Google and Apple weigh in with mapping data. Need work? Amazon is Hiring Amazon is having a hard time keeping up with orders and has had to hit pause on new signups for its grocery service. And it wants to hi...

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they're not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, includin...

The Economic Slowdown Hits Yelp Hard The coronavirus pandemic's economic impact has forced Yelp to lay off 1,000 of its workers and furlough another 1,100. Yelp is all about local business reviews, which has declined sharply with shut-downs and social distancing. During a Recession, SEO More Important than Ever Although the novel coronavirus outbreak has brought the overall economy to a screeching...

Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we're now experiencing? This week's featured guest Jon Henshaw , Founder of Coywolf , has been in the SEO space for a long time now! He joins the show to share his knowledge of what digit...

Finally, New Smart Speaker Integrations for Google Podcasts Compared to other podcast platforms out there, Google has been behind the curve on podcast integrations, but is finally catching up with queues, auto-downloads, and more.  2020 Ad Spend Projections on the Decline as Pandemic Rises Projections for worldwide ad spending has been reduced by 3% thanks to the new coronavirus and COVID-19 globa...

Too many companies have SEM strategies entirely focused on keywords or what's "most likely to convert" according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense to use smart automation and data analytics in your SEM work. This week's special guest Aaron Levy , Group Direct...

Need Support for Google Ads or Google My Business? Be Prepared to Wait You'd think much of digital marketing wouldn't really be affected by the COVID-19 pandemic, but you'd be wrong. Google has said users seeking support will experience delays. How Much Will Digital Marketing Suffer from the COVID-19 Pandemic? There's enough anxiety about the pandemic pushing the economy into recession that many b...

A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this is their first time. It can be quite challenging to work at home with distractions causing...

Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVID-19/coronavirus is impacting operations. One of Trump's Retweets Gets a "Manipulated Media" Label Twitter's new policy to label some content as "manipulated media" (significantly and deceptively altered...

This week's featured guest is Britney Muller , Senior SEO Scientist at Moz , here to EDGEucate  you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and communicates SEO trends and desires to the product teams at Moz. She...

Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through them is the exploitation of security flaws in at least eight different popular plugins. Protect your sites!   New Nofollow Link Policy Launched. Guest Post Penalties? Nofollow keeps Google algorithms from learning about linking context, it is now being...

This week's featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-size companies to streamline business processes, reduce data errors, and eliminate bottlenecks which helps businesses improve their bottom line rapidly by getting things done faster and more efficiently. He has also...

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE via AI and Human Moderation This was an effort by Google to identify and remove content that violates its policies by leveraging the power of machine learning and automatic detection with people helping...

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it… but someone else may be running it or at least updating your content for you. You don't want that! It's time to take ownership of your company's GMB and optimize...

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a clapping animation to appear over videos they like.  Editing and Uploading Instagram Stories May Get Even Easier This new option would provide a video slider trimming tool built into Stories. If it w...

When it comes to ad success, it's important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don't know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can w...

Google Shopping Ads are Coming to Gmail Beginning on March 4, 2020, Shopping Ads will be eligible for placement in Gmail. Advertisers must opt-in their campaigns to YouTube, Gmail, and Discover. Data will be reported under the Google Display Network. SEOs Complaining About Google Post Rejections Based on Image Guidelines Google appears to be cracking down on enforcing its image guidelines, which i...

Is your company putting enough time and attention into the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with knowledgeable content! This week's EDGE of the Web featured guest, Robert Rose, Chief Troublemaker (y...

Lazy-Loading for All Images in WordPress 5.4 The impact of this change means publishers who use WordPress will no longer have to rely on third-party plugins or JavaScript for lazy-loading of images. Google Search Console Adds New Version of Removals Report The new version allows site owners to temporarily hide a page from appearing in Google search results. Other features in the new version includ...