Edge of Growth

In this episode of A Buyer's World , Hannah Ajikawo is joined by Scott Newton, a seasoned global management consultant and strategist, to demystify strategy and its crucial role in unlocking growth. Together, they discuss: Why strategy and go-to-market are inseparable How bold growth stems from understanding customer needs better than competitors The power of experimentation and world-class execut...

In this episode, Hannah Ajikawo is joined by Chelsea Castle, Director of Content at Lavender, to dive deep into how B2B go-to-market teams can harness the power of content to build trust, align internally, and support the buyer's journey. Learn actionable strategies for creating impactful, relatable content that resonates with buyers and drives results. If you're ready to rethink your content stra...

On this episode of The B2B GTM Podcast with Hannah Ajikawo , we dive into the power of community with Chantel George, founder of Sisters in Sales. Together, we explore how communities empower sales reps, leaders, and teams, serving as spaces for growth, connection, and innovation. Discover the role of community as an asset, its value in building trust, and its potential to redefine the future of s...

Join Hannah Ajikawo and Dale Dupree, founder of The Sales Rebellion , as they discuss how to break free from outdated sales norms. Discover how creativity, authenticity, and abundance can transform sales results, build stronger buyer connections, and challenge traditional KPIs. Learn why rebelling against the status quo isn’t about destruction—it’s about creating meaningful, human-centric sales ex...

Struggling with shallow pipelines or deals stalling out? This week on A Buyer’s World , Hannah Ajikawo is joined by Krysten Conner , sales strategist and former top rep at Salesforce, Tableau, and Outreach, to dive into the critical skill of multi-threading — and why it’s the game-changer your team needs right now. What Multi-Threading Isn’t : Avoid the common pitfalls that frustrate buyers and ki...

This week on A Buyer’s World , Hannah Ajikawo is joined by Sagar Shukla , co-founder and CEO of Foresight, to dive deep into the importance of value-centric strategies across the customer journey. Perceived vs. Real Value : Why value isn’t what you define, but what your customers experience. The Value Menu : Learn how presenting tailored options simplifies the decision-making process for buyers. V...

This week on A Buyer’s World , Hannah Ajikawo sits down with Shawn Cook , creator of the “Compellevant Advantage,” to discuss how sales teams can elevate their approach in today’s ever-changing buyer landscape. Compellevant Selling : Why combining compelling and relevant messaging is the secret sauce to winning modern buyers. Beyond Discovery Calls : Insightful alternatives to the outdated “discov...

This week on A Buyer’s World , Hannah Ajikawo and Thomas Ellis , Chief Sales Coach at EWC Consultants, dive into the art of building genuine sales connections. They explore why the future of selling lies in meaningful relationships and how to shift from transactional to transformational sales. Building Genuine Relationships : Why focusing on authentic connections leads to long-term success. Pleasa...

In this episode of A Buyer's World , Hannah Ajikawo chats with Emmet Florish , co-founder of Control.io, about how sales reps can strike the right balance between proactive outreach and pushiness. Shift from Passive to Proactive : Learn how to anticipate buyer needs and align with their processes to maintain control without overwhelming them. Break the Script : Why 2024 is the year to ditch tired...

Hannah Ajikawo sits down with Fred Copesteak, founder of Brindis, to discuss how to embrace collaborative selling by thinking like a true partner. Partnering Skills (PQ) : Six essential skills for successful collaboration: trust, win-win focus, transparency, comfort with change, interdependence, and future focus. Ethical Selling : Help buyers make informed decisions by providing clarity, honesty,...

In this episode, Hannah Ajikawo is joined by Wesleyne Whittaker, CEO of Transform Sales, to explore how sales leaders can unlock success by focusing on their people and leveraging data effectively. Unlocking Success Through People : Invest in frontline managers; their leadership directly impacts team performance. Tailor coaching to individual needs—people are not one-size-fits-all. Coach to Conver...

In this episode of The Buyer’s World , Hannah Ajikawo chats with Gerry Hill, GM and RVP at Connect and Sell, about prioritising relevance over personalisation to drive better results at the top of the funnel. Relevance > Personalisation : Personalisation can feel forced and time-consuming, while relevance scales and speaks directly to shared business challenges. Focus on what matters to the buy...

In this episode, Hannah Ajikawo and Chuck Brotman discuss how aligning talent acquisition with buyer journey principles can streamline hiring and interviewing processes. For Hiring Teams: Preparation Matters : Define roles, success metrics, and ideal candidate profiles before starting. Sell the Company : Treat candidates like prospects by highlighting the company’s value and culture. Respect the P...

Hannah Ajikawo and Olga dive into how sales and marketing can align to create a seamless buyer journey. Alignment First: Sales and marketing must share goals and metrics, with revenue as the ultimate target. Collaborative Approach: Marketing and sales co-own the buyer journey, focusing on consistent support from awareness to retention. Data is Key: Invest in analytics talent and adopt a multi-touc...

Hannah Ajikawo speaks with sales development expert Seth List about balancing technology with authentic human connection in modern sales. Tech supports, it doesn’t sell: Use AI and tools to simplify tasks, not replace human interaction. Keep it personal: Your authenticity and curiosity set you apart, not the tech or pitch. Leaders must think big: Sales leaders should understand data, tech, and ope...

In this episode of A Buyer’s World , Hannah Ajikawo is joined by Steve Burton, co-founder of The Point Company, to dive into the untapped potential of referral-based leads and networking. Key discussion points: Referrals start with asking: Why many teams fail to ask for referrals and how to integrate it into your process. Adding value first: How giving back in communities creates stronger networks...

In this episode of A Buyer’s World , Hannah welcomes Chris Cicconi, Director of Business Development at Replicant, to discuss how to create exceptional top-of-funnel experiences. Together, they explore: Why “double discovery” and rigid qualification processes frustrate buyers. How to shift from transactional interactions to buyer-first experiences. Strategies for enabling SDRs/BDRs to act as trust...

In this episode of A Buyer's World , Hannah talks with Alice Ketch, Head of Customer Enablement at Jiminy, about how to deliver exceptional post-purchase experiences. They dive into: Why adoption starts in the sales process. How Jiminy helps teams connect the dots between conversations and deliver value. Building coaching-focused cultures to drive team performance and customer success. Tips for ma...

In this episode of A Buyer's World , Hannah is joined by Brian Maucere to dive deep into the transformative role of AI in today's buyer journey. They tackle common myths around AI, like fears of job replacement, and explore how AI can actually enhance human-led processes, not replace them. From practical use cases like summarizing calls, generating tailored follow-up emails, and role-playing sales...

In this episode of A Buyer’s World , Hannah is joined by Rory Sadler, co-founder of Trumpet, to discuss the evolving dynamics of the buyer’s journey. They explore why being a buyer often feels overwhelming, the importance of de-risking decisions, and the role of synergism in aligning teams for success. Rory highlights the value of clarity, mutual action plans, and digital sales rooms in reducing f...

In this debut episode of "Buyer's World," host Hannah Ajikawo, CEO of Revenue Funnel, connects with Steve Schimidt to explore the power of content-led selling. They delve into how businesses can leverage content to create better buyer experiences and drive engagement. Steve shares insights on transforming traditional sales models, emphasizing the importance of building trust and providing value th...