Edge of Growth

Gabe Lullo (CEO of Alleyoop) joins Edge of Growth to expose what’s really broken in outbound. His firm makes 11M outbound calls every year. If anyone can talk about what works in 2025, it’s him. We covered: → Why SDR teams fail → How to fix bad first impressions → Why LinkedIn voice and video DMs are outperforming automation → The recipe behind effective outbound: People, Process, Tech → What not...

AI keeps getting sold as the silver bullet. But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode. On the next episode of the Edge of Growth , Hannah is joined by Tyler Phillips , Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world. Tyler’s background is grounded in both founder struggle and product excellence. He prev...

AI is changing the way strategy is created, but not always for the better. In this episode, Marina Lukyanova joins Hannah to explore the dangers of short-term thinking, the illusion of perfect AI-generated plans, and how to fix cross-functional misalignment before it tanks your growth. Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your team Follow me on LinkedIn → https://bit.ly/3QpI2...

In this episode, Michael Falato (Founder of Full Throttle Falato Leads) breaks down how automation, intent signals, and smarter referral systems are changing outbound for good. We talk SDR system failures, where most GTM teams get stuck, and how to scale relationship-driven growth in a world of AI, noise, and short attention spans. Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your te...

Buyers don’t trust salespeople. In this episode of Edge of Growth , Hannah and Michael Hanson dig into the psychology behind buyer resistance and how to flip it. They explore how lazy selling habits, poor research, and rigid processes create tension instead of trust. You’ll walk away with fresh ideas for coaching reps, creating personal connection, and making your GTM motion more human. Don’t forg...

Tom Slocum is your future homie-in-law and cold calling whispererIn this episode of Edge of Growth, we dig into: → Why SDRs aren’t broken (they’re misused) → How to fix your outbound motion → The mistakes killing top-of-funnel → Why AI won’t save your sales team → And how Tom built $2.8M in pipeline from scratchDon’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on Linked...

Most people wait until it's too late to leave their jobIn this episode, The Salary Bump founder Keri-Lynne Shaw shows you how to proactively exit a role, negotiate your worth, and take back control of your career, without burning bridgesWe cover: → How to ask for a severance before you’re let go → The biggest interview mistakes senior leaders make → What most people get wrong about negotiation...

Brynne Tillman has helped 1,000s of professionals start trust-based sales conversations without being salesy. In this episode, she and Hannah unpack: Why most “value” isn’t valuable at all The 3 steps to earning conversations in 2025 A framework to prompt AI like a ghostwriter How to re-engage your ignored LinkedIn network Why warm intros still outperform cold outreach Practical. Actionable. Human...

Richard Smith, Head of Growth at MySalesCoach and co-author of Problem Prospecting?! , joins Hannah Ajikawo to explore the real reasons sales teams underperform and what great coaching actually looks like. In this episode, they unpack: → The gap between what sales leaders think coaching is vs. what reps actually need → Why deal reviews and “how’s the pipeline?” aren’t real coaching → How mindset a...

Is your brand blocking your growth? Most leaders think “brand” means visuals, slogans, or social posts, but it runs deeper. Marcus McDowell is an innovation consultant helping global companies launch in new markets. In this episode, he breaks down: How to build a brand that actually converts Why culture, curiosity, and communication matter more than your logo How to fix your brand perception witho...

When companies expand into new regions, they often copy and paste their GTM playbook. But what works in London might flop in Warsaw. In this episode, Jan Furmankiewicz (Expert Executive Recruiters) breaks down the unspoken barriers to international growth, from cultural friction and localised messaging to hiring mistakes and customer journey blind spots . You’ll learn why product-market fit isn’t...

In this episode, James Buckley host of the Sell Better Daily Sales Show joins Edge of Growth to unpack what’s actually working across 300+ conversations with GTM pros. 🎯 You’ll learn: How AI is being used to buy time — not fake output Why “slick” always beats “spammy” in modern outbound What messaging gets replies (and what gets ignored) How to turn customers into advocates who sell for you If yo...

In this episode of Edge of Growth , Amy, CEO of Avenue Talent Partners breaks down how most early-stage exec hires go wrong (and how to avoid it). 📌 The rise of AI-fueled BS in interviews 📌 The difference between real frameworks and recycled playbooks 📌 How to hire the person, not the persona She’s helped dozens of CEOs get it right. Tune in and learn how to stop hiring people who look good on...

“Everyone’s a VP. But who’s really in the trenches?” Ryan L. Ball (VP Sales at Funnel, ex-HubSpot) joins Edge of Growth to talk about hiring mistakes, the truth about AI in sales, and what GTM leaders should be doing before their pipeline stalls. Subscribe for more real GTM conversations. 🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b- Follow me on...

What are sales hiring managers actually looking for right now? And what’s changed in how GTM teams build high-performing pipelines? In this episode, Paty Araiza joins us to talk recruiting, onboarding, enablement, and everything that fuels sustainable top-of-funnel growth. Subscribe for more real GTM conversations. 🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=1104...

Andy Culligan on why marketing still isn’t taken seriously. In this episode of Edge of Growth, Andy drops hard truths about attribution, planning, and why marketers need to step up and speak the language of revenue. 💬 Topics: What GTM alignment really means The MQL myth How to build trust with sales This one’s for every marketer who’s ever had to defend their budget Subscribe for more real GTM co...

Stacie Sussman (CRO at RevUp Advisory) joins us to talk about the real blockers to sustainable B2B growth. She shares why most sales playbooks are outdated, how teams can misalign in the “messy middle,” and what foundational work is truly non-negotiable. We get into: The $10M–$40M ARR growth ceiling Why CS handoffs keep breaking What to do when your ops aren’t scaling 🎧 Hit Follow and never miss...

In this episode, Ejieme Eromosele (VP Customer Growth @ Quiq) explains: → Why many SaaS teams can’t clearly define their value → How to avoid chasing bad revenue → What leadership buy-in really means → How to use AI to drive retention, expansion, and advocacy 🎧 Hit Follow and never miss real actionable GTM updates - Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa -Get your FREE Sales Gr...

Our biggest risk this year isn’t tactics or AI. It’s lack of buy-in. In this episode, Adam Jay (7x VP of Sales, CRO & creator of the GTM Gap™) breaks down: ✅ Why the GTM Gap™ happens and how to fix it ✅ How leaders sabotage growth with poor alignment ✅ Why AI tools will only make these issues bigger in 2025 ✅ Practical steps to bridge the gap before it breaks your revenue engine 🎧 Subscri...

Most revenue teams don’t know how to buy software, especially AI-powered sales tools In this episode, Semir Jahic , CEO of Salesmotion, breaks down how GTM teams can make smarter, more strategic buying decisions We get into: ✅ Why AI tools are easy to buy and hard to roll out ✅ What smart buyers do before the demo ✅ How to align internal stakeholders and avoid internal sabotage ✅ The sandbox &...

Is your sales forecast based on facts or just rep optimism? In this episode of Edge of Growth , we sit down with John Zurowski, founder of JZ Sales Consulting, to get real about forecasting You’ll learn: ✅ Why traditional forecasting models don’t work ✅ How to lead reps without relying on pressure ✅ What tools (and conversations) you actually need to build predictability For sales leaders, RevO...

Businesses are spending more on AI and analytics than ever, but many still miss growth targets. Why? In this episode, Karl Dinkelmann , CEO of Nexus Data and co-author of Drive RAPID Results from Data , breaks down: The biggest mistake leaders make when it comes to data How to build data-confident teams , not just data-literate ones What AI means for decision-making in 2025 How to tie data strateg...

What if the only thing holding your company back from scaling… was pricing? In this episode, Michelle Pecak, Quantum Operations Expert and Founder of Simple Smart Consulting, breaks down: – Why pricing never happens in isolation – The three stages of pricing strategy from $0 to $1B – How to segment customers and SKUs to unlock profit – What most leaders get wrong about the true cost to deliver If...

The sales world is automating faster than ever , but are we losing sight of what really matters? In this episode, we sit down with Leslie Venetz , founder of The Sales-Led GTM Agency, to tackle: ↳ How to build a high-converting outbound strategy ↳ AI in sales, assistive vs. replacive, where is the real value? ↳ The ethical debt of AI & why it matters for sales leaders ↳ How to stand out when e...

The B2B hiring market has changed. If you’re a VP of Sales or CRO, landing your next role isn’t as simple as it used to be. In this episode, we sit down with Chuck Brotman , co-founder of Blueprint Expansion, to break down the real shifts in hiring: Why top sales leaders are struggling to land roles How AI is changing GTM hiring (and what’s overhyped) The biggest mistake job-seeking leaders make W...