Edge of Growth

Sales teams obsess over getting more leads, but what if higher conversions are the real key to revenue growth? On this episode of Edge of Growth , Hannah Ajikawo sits down with James Ker-Reid, CEO of Sales for Startups, who has helped 51 B2B SaaS companies scale their sales & marketing. In this episode, we cover: Why AI is transforming startup marketing & GTM How increasing conversion is t...

J. Ryan Williams, CEO of ANTEATER, joins Edge of Growth to discuss how authentic content can drive growth and differentiate your brand in a noisy market. He shares insights on building confidence in publishing, leveraging AI for better content, and pushing past fears to connect with prospects. If you're a founder or leader looking to stand out, this episode is for you. Want to improve your rev...

The B2B sales game is changing, and so is your career. Job security is dead. Buyers are more skeptical. The best salespeople in 2025 won’t just sell, they’ll be known, trusted, and followed. On this episode of Edge of Growth, Scott Leese, GTM advisor, and 12-time exit leader joins Hannah Ajikawo to break down: ✅ Why building a personal brand is now a non-negotiable for GTM leaders ✅ How to creat...

AI is changing everything in sales, but not in the way you think. Kyle Norton, CRO at Owner.com, believes AI isn’t replacing salespeople. Instead, it’s removing the repetitive, low-value tasks so reps can focus on what actually drives revenue: mastering the craft of sales. In this episode, we break down: 💡 How AI is shifting sales from process-driven to skill-driven💡 The role of automation in cr...

Following up isn’t just about persistence, it’s about precision. On this episode of The Edge of Growth , Hannah Ajikawa speaks with Klemen Hrovat, Co-founder and CRO at Sellestial, to explore the tools, tactics, and trends that will define effective follow-ups in 2025. Learn how data-driven strategies and authentic engagement are transforming prospect interactions Want to improve your revenue flow...

As businesses grow, scaling RevOps becomes a critical piece of sustaining success. Join Cliff Simon, Chief Revenue Officer of Carabiner Group, as we explore the future of autonomous revenue operations, the importance of slick buying experiences, and practical ways to drive growth without breaking processes. Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠ ⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠⁠ f...

Most go-to-market strategies fall short, not because of effort, but because of focus In this episode of Edge of Growth , Hannah Ajikawo sits down with Lindsay Rios, Fractional CRO at ILC, to uncover the one thing that’s missing in almost every GTM strategy and how fixing it can unlock sustainable growth. Key Insights: Why a properly defined ICP (ideal customer profile) is non-negotiable. How to al...

Leadership can make or break an organisation’s success. In this episode of Edge of Growth, Hannah Ajikawo sits down with Volker Ballueder, executive coach at Obnatus, to discuss how to improve your leadership team’s performance and its direct impact on revenue. 💡 Key insights include: Why emotional intelligence is a must-have for effective leaders. The importance of self-awareness and how to deve...

Is a flatter organisation the key to growth in 2025 and beyond? Join Hannah Ajikawa and Lydia Sugarman, CEO of Ventive, as they explore how RevOps is transforming modern businesses. Discover why aligning people and technology is critical, how flatter structures improve efficiency, and what leaders must do to stay ahead in a rapidly evolving landscape Want to improve your revenue flow? Complete the...

Struggling to turn website traffic into paying customers? In this episode of Edge of Growth, Jennifer Coetzee, co-founder of Humanoid.biz, shares how SMBs can transform their marketing without the overwhelm. Learn how to maximise owned channels, leverage AI and automation, and create practical strategies that work even with tight budgets. If your goal is to make marketing simple and effective, thi...

Start the new year with actionable insights from Lisa Kelly , founder of Radical Results, on this special episode of Edge of Growth. Lisa dives into the three key strategies businesses need to succeed in 2025, from building trust and intentionality to uncovering hidden opportunities in untapped industries. Whether you're refining your go-to-market team or searching for your next growth lever,...

Discover the next generation of lead generation with Mike Adams, founder of Introstars. In this episode of Edge of Growth, Mike reveals how warm introductions, referral programs, and leveraging super connectors can transform your go-to-market strategy. Learn why trust beats cold outreach and how to operationalize relationships to drive real results Want to improve your revenue flow? Complete the ⁠...

This week on The Edge of Growth , Hannah Ajikawo dives into the art and science of identifying and engaging the right audience with special guest Jemi Crooks , founder of the Thinkfluencer Lab. Jemmi, a consumer psychologist with over 15 years of experience across B2C and B2B, shares her expertise on redefining thought leadership and unlocking the secrets to building authentic, impactful connectio...

In this week’s Edge of Growth , host Hannah Ajikawo welcomes Kerry Curran , founder of Revenue-Based Marketing Advisors, to unpack one of the hottest topics in B2B growth: how to successfully move upmarket and drive high-consideration purchases . With over 20 years of experience working with Fortune 500 companies, Kerry shares actionable insights on how scale-ups can navigate the complex process o...

In this episode of Edge of Growth , host Hannah Ajikawo sits down with K onnor Anderson , VP of Worldwide Sales at Zluri, to explore how partnerships can unlock growth within your existing accounts and fuel long-term success. They dive into the evolving role of ecosystems and how businesses can leverage partnerships to stay competitive in today’s complex market landscape. Key discussion points inc...

In this episode of Edge of Growth , host Hannah Ajikawo sits down with Ryan Bostick , CVO of Finding Engineered Solutions, to explore the power of partnering with customers to accelerate growth. Ryan shares his expertise on how digital engineers are revolutionizing the manufacturing and engineering industries, replacing lost veteran knowledge with innovative solutions to solve real-world challenge...

In Episode 30 of A Buyer's World , Hannah Ajikawo and Blue Bowen from G2 explore how digital sales rooms (DSRs) are transforming B2B sales. From centralising communication to tracking buyer intent, they discuss why DSRs are becoming essential tools for modern selling. Key Topics: What are DSRs, and how do they work? Why seamless buyer experiences drive deal success. Using DSRs to adapt to evolving...

In this value-packed episode, Hannah Ajikawo teams up with Martin Huntbach, co-founder of Jammy Digital and CMO of ScoreApp, to break down the art and science of content creation. Whether you're a B2B consultant or a service provider, you'll discover how to craft content that communicates effectively, converts leads, and builds lasting authority. Key Highlights: Why content is more about communica...

Hannah Ajikawo teams up with Martine Blinder, CEO and founder of Symbe, to discuss the art of value selling and crafting ROI-driven business cases. Learn why traditional ROI calculators fall short, how to identify real buyer pain, and how co-creating business cases with prospects can transform deal outcomes. Key Takeaways: Why value selling starts with uncovering true buyer pain. How to co-create...

Hannah Ajikawo sits down with Pete Crosby, a four-time CRO and founder of Revelesco, to explore how leaders can overcome revenue challenges. Discover why quick fixes fail, how to identify real buyer pain, and the importance of positioning for growth. Key Takeaways: Build relationships – they still win deals. Use buyer risk to create urgency. Focus on clear narratives, not just tools. Want to impro...

In this episode of A Buyer's World , Hannah Ajikawo and Cody White from G2 unpack the latest insights from G2’s Buyer Behavior Report. They discuss shifting buyer expectations, the rise of AI-powered solutions, and how building trust and ecosystems can drive revenue growth. Key Takeaways: C-Suite Priority: Why decision-makers at the top are critical to winning deals. AI ROI: What buyers expect and...

In this episode of A Buyer's World , Hannah Ajikawo is joined by fractional CRO Rosa Yupari to tackle one of the most powerful barriers to success in sales: limiting beliefs . These internal narratives can quietly derail deals, reduce productivity, and undermine your confidence—but they can also be identified, unpacked, and overcome. Key Takeaways: What are limiting beliefs? How narratives like "I...

In this week’s episode of A Buyer’s World , Hannah Ajikawo sits down with Roderick Jefferson, CEO of Roderick Jefferson & Associates and a renowned sales enablement expert, to unpack how sellers can connect with buyers on a deeper level and truly talk so customers listen . Key takeaways from this episode: Why today’s buyers need conversations, not presentations. The shift from focusing on how...

In this episode of A Buyer’s World , Hannah Ajikawo is joined by Eric Siano, a seasoned fractional CMO and Techstars coach, to explore the critical role of understanding customer needs and achieving seamless integration between sales, marketing, and customer success. Key takeaways from this episode: Why customer relationships still matter—and how trust and credibility drive business outcomes. The...

In this episode of A Buyer's World , Hannah Ajikawo is joined by Eric Nelson, founder and CEO of Rev Dimensions, to dive into the keys to sustainable growth: focus, positioning, and expanding revenue within existing accounts. Together, they unpack: The critical role of focus in refining your ICP and structuring for success Why great positioning starts with storytelling and customer-centric messagi...