Ecommosaurus Podcast

In this episode we go over ad strategies that are effective for driving retail store traffic. For any business that is used to running ecom ads, running local ads may be a more difficult nut to crack. Our media buyer Ted joins the podcast today to talk through the strategies that will help you be effective in your local ads strategy. 

The US Department of Justice has raised antitrust litigation against Google in recent weeks. The investigation into Google advertising practices has shined light onto some of the innerworkings of the Google ad network bidding. In this episode we dive into the DOJ investigation and discuss the different advertising platforms (Google, Facebook and Amazon) and how to make sure you're winning bids on...

Managing inventory with Amazon FBA had a significant impact on many sellers' fourth quarter sales in 2022. In response, Amazon is rolling out some major changes to how they handle inventory limits for sellers. Check out this episode to hear what those changes are and how you'll need to manage your inventory differently starting on March 1, 2023. 

We have discussed the lead-up to developing new products in our previous two episodes. Now is the time to round our our three-part product development series and discuss how to launch a product to maximize sales in 2023. The ecommerce landscape has changed significantly over the past 2-3 years so what are the best practices for launching a product on Amazon? How do we recommend launching a product...

In part two of our three-part ecommerce product development series, we're talking about how we start the product development process. There are so many options for developing new products: what are the steps we recommend you take as you're going through that process? We talk about the ways you can find opportunities that are closest to your existing products and work your way out from ther...

In this episode we take a look at key things we consider when launching products for ecommerce brands. This is the beginning of a three-part series on ecommerce product development. We'll start at the beginning and guide you through our take on developing new products for ecommerce brands in 2023. Up first, we'll answer how important is it to keep rolling out new products, go over some of...

We've talked bold predictions for ecommerce in 2023. Now it's time to talk through what other "industry experts" are predicting for 2023. What are trends the experts predicting? How does that compare to the brain trust at 50 Pound Boson? All of that and more on this episode of the Ecommosaurus Podcast. 

It's the time of the year to think about what we've seen this year and what the ecommerce industry might have in store for our businesses in 2023. We've compiled our bold predictions for DTC marketing, Amazon, Meta/Facebook, TikTok and more. Check them out in this episode of the Ecommosaurus Podcast. 

A question we get a lot when we’re working with small businesses and early stage companies - or even medium sized businesses - is about when they can switch from investing in growth to taking on profits. The boring answer: It’s typically a question on balancing the two and growing profitably. Slightly more interesting: It’s a trade-off that requires you to think strategically about your business....

If you're in ecommerce, you've likely heard of ChatGPT that launched in early December 2022. Screenshots of the AI chat responses have flooded Twitter feeds and forums across the internet. The 50 Pound Boson team took a deep dive into the service and have summarized our key takeaways. How does ChatGPT compare to other AI content services such as Jasper? How does ChatGPT perform in common e...

In this episode we dive into our initial impressions on Black Friday and Cyber Monday results. What went well this holiday vs previous years? How are we advising our clients as we look to finish out the holiday season strong? All of that and more in this episode of the Ecommosaurus Podcast!

This might be the weirdest podcast we ever record. What are we talking about? We're talking about planning for 2023 using Thanksgiving meal as a metaphor. How is Amazon Seller Central like a Thanksgiving turkey you ask? Listen to this episode and find out!

It's almost Thanksgiving so we're taking a minute to pause and think about what we've learned so far this holiday season. Every Q4 there are surprises and this year is no different. What have we learned about running an ecommerce business this Q4 so far? We'll jump into that and discuss how we plan to manage our client's businesses the rest of the holiday season. 

We love running ads. Quite frankly, there's nothing more fun about running an ecommerce business than to run ads and see sales growth. On the opposite end, there's nothing more gut-wrenching or anxiety-inducing than running ads that are not effective. We've been behind the wheel and have guided our customers to produce successful BUSINESS outcomes in both cases. Today we'll share a...

It's a busy time of the year and the landscape of ecommerce is as fluid as it's ever been. We're seeing different trends and situations unfold across ecommerce that may have massive ramifications. We evaluate a few of them with our Q4 ecommerce hot takes. 

Fear of Amazon and misconceptions around profitability by ecommerce channels is one of the most common topics for ecom brand owners. This is particularly true for businesses that have established wholesale business. The reality is it's possible to make money selling into marketplaces (Amazon, Walmart, etc.), selling through a DTC website and selling wholesale. The numbers are slightly differen...

Before we launch paid ads driving traffic to our ecommerce stores, we go through a thorough checklist. The goal is to make sure our advertising campaigns are going to be as effective as possible as quickly as possible. Running paid ads traffic through Google Ads, Paid Social, Influencers or any other source is one of the fastest ways to accelerate sales. By going through a our pre-ads launch check...

Make sure you're ready to launch ads with our Amazon Ads Prelaunch Checklist. Even if you're already running ads, you can improve the performance of your Amazon Ads by following the recommendations covered in this episode of the Ecommosaurus Podcast. 

Return on Ad Spend (ROAS) is one of the most discussed KPIs in ecommerce advertising. Just how important is ROAS to the success of your ecommerce business? What are the limitations ROAS and how do you make sure you're spending your ad dollars effectively? Those types of business questions are essential to the long term success of your business. Today's episode is focused on those types of question...

It's no secret one of the keys to a successful ecommerce business is a profitable ecommerce store. Driving consistent sales through your ecommerce store requires skilled ad buyers that are consistently in tune with the latest changes to the most popular advertising platforms. On this episode we're joined by our Google Ads Buyer, Ted Loesch and our Facebook Buyer, Sonny Wang to discuss what's worki...

In this episode we cover some of our most common horror stories from working on Amazon Seller Central and what to do if you see a similar issue. Many of the topics discussed in this episode have happened to multiple of our clients and sometimes to the same client multiple times.  These issues are frustrating, annoying and cost you SALES! So what do you do about it? Check out this episode to h...

In this episode we bring in Parker Harrington from our team to answer the most common questions we get around Amazon Seller Central. For new sellers, Amazon Seller Central can be very overwhelming. Having a partner who has experience setting up accounts and managing sales growth is incredibly important. We hope we've answered some of your questions. Additional questions can be directed to rawr@eco...

We live in interesting times in ecommerce and there's no reason to think Q3 2022 will be any less interesting than the last several quarters. We're highlighting the top 5 trends we're monitoring in ecommerce AND what to do about them. We threw in a couple of honerable mentions so this podcast is PACKED with great insights for ecommerce sellers.