Ecommosaurus Podcast

Don't let a lackluster agency hold your business back. Tune in to uncover the proven roadmap for choosing the ideal Amazon agency. Learn why alignment with your brand values is crucial, and how focusing solely on sales falls short. Transparency, realistic promises, and effective communication are non-negotiables for success. Discover the impact of experience and data-driven insights, and why a...

In this episode of "Ecommosaurus," we embark on a journey through the Jurassic updates of the ecommerce industry from July 2023. Roaring into action, we explore the prime highlights of Amazon Prime Day, now a national sales holiday that shook the dino-verse. Venturing deeper, we encounter Amazon's expanding "Product Opportunity Explorer," which could potentially fossilize t...

Today we delve into the aftermath of Amazon Prime Day 2023, sharing valuable insights and recaps from the event. With a whopping $12.7 billion in sales over two days, a 6.1% increase from the previous year, this Prime Day turned out to be the biggest ever. We analyze various aspects of the event, such as the top-selling categories, average order and household spends, and the impact of retail media...

Join us on "Sucker's Game or Core Tactic? Price Promotion in Ecommerce" as we discuss the real approach to online price promotion. We reflect on Prime Days 2023 and the importance of aligning as a team on price promotion strategies to avoid friction. We explore ongoing and holiday-based promotion strategies, addressing key questions and goals. From gaining trial customers to clearing...

We delve into the dark side of the world's largest online marketplace. Join us as we uncover shocking stories of deceit, fraud, and criminal activities that have plagued unsuspecting sellers on Amazon. Ok so maybe that’s a bit dramatic but people will do some crazy s*** to make a buck on Amazon and Amazon treats their sellers in a less than cordial manner.  Discover the gripping tales of fraud...

Welcome to "Zuckerberg. Musk. Cage Match. And Other Can't Miss Ecommerce News June 2023," the podcast that delivers an action-packed recap of the most significant ecommerce events and developments from the dynamic world of online commerce. Join us as we dive into the thrilling stories and must-know news including: The cage match between Zuckerberg and Musk The latest Amazon platform...

Welcome to our podcast, where we bring you a unique perspective on hiring a marketing agency in the ecommerce space. With our extensive experience working with various brands, from solopreneurs to high eight-figure sellers, we've gained valuable insights into the inner workings of different businesses. Now, we want to share this knowledge with you, whether you're considering hiring your fi...

It may seem crazy but we're talking about how we're preparing for fourth quarter sales on this episode of the podcast. We bring on our media buyer Sonny Wang as a special guest this week. The discussion covers the things you need to be doing today so you're fully prepared for the hectic holiday season.

As an agency that works with many ecommerce brands, we get to see many different ways to manage a physical products business. The wide range of tactics people use to optimize their business and achieve their goals truly remarkable. We look to share our insights for the things you SHOULD be doing to grow your business each week on this podcast. Today's episode we're going through the things...

The world of ecommerce is evolving as quickly as ever. In this episode we recap the most important happenings for ecommerce sellers in May.

One of the recent updated features for Amazon Sellers is the roll out of Amazon Brand Analytics by ASIN. The accessibility of the data provided by this new tool is the greatest opportunity for Amazon Sellers since the launch of the third party seller program. Check out this episode to learn how you can use the information provided to grow your sales and dominate your competition.

Today's episode we bring on a special guest to discuss hidden opportunities to skyrocket your Amazon sales without touching your product listings. In this insightful episode, we explore multiple innovative approaches that have remained under the radar, yet possess immense long-term potential for boosting your sales on the world's largest online marketplace.

Welcome to Ecommosaurus Ep 36 - How to Fend Off Buy Box Challengers on Amazon. In this episode, we'll discuss the different types of challengers you'll have to maintaining Buy Box on Amazon. We'll go deep into the strategies you need to know in order to win and maintain the Amazon Buy Box in 2023. 83% of all Amazon sales happen through the Buy Box, so it's essential for sellers to...

Welcome to our latest episode where we discuss everything that happened in the world of Amazon and E-commerce during April 2023. We cover new Amazon advertising placements, reports from Amazon and Shopify earnings calls and FTC lawsuits. We also go over what may be the most impactful Amazon reporting update in the history of Amazon reporting. The format of this podcast is back by popular demand so...

In this episode, we discuss how small to medium sized businesses can survive and thrive when a behemoth like Proctor & Gamble, Nestle and even Amazon launch a direct competitor to your product. We bring on Parker to share tactics and strategies for maintaining sales velocity and brand share in the face of increased competition from CPG behemoths. This is a must listen to episode if you're...

Join us on this podcast episode to learn why e-commerce companies are reconsidering their free shipping model and how that could impact consumers. We'll discuss why the end of free shipping is a hot topic in ecommerce, and debate whether or not we think free shipping (and free return shipping) is coming to an end. We discuss the pros and cons of ending free shipping and free return shipping an...

Check out this episode of the Ecommosaurus Podcast to discover how to keep your Amazon listings safe and maintain sales velocity when being attacked by other sellers. We begin the podcast by discussing the key metrics you need to evaluate your listings on an ongoing basis. We use the key metrics to determine 3 different ways you can tell your listing is under attack. Finally we review the advertis...

We're looking ahead to Q2 ecommerce trends on the podcast. Topics covered include: Artificial Intelligence - the evolution of AI content generators and software that utilize AI are at the top of the list Amazon - will we see more litigation from the Amazon Cybercrimes Unit? The newest Black Hat Technique that's disrupting brands and Amazon inventory policy and capacity manager. Recession i...

As we come to the end of Q1 and look ahead to the future, now is a great time for business owners to review what Amazon has been up to. With so many new developments in recent months, it can be difficult keeping track of all that's changed at Amazon this quarter. That’s why I've got your back—in today’s blog post, I'm breaking down the most significant updates at Amazon since January 1...

Amazon Brand Registry may be THE most important registration you can do if you're selling on Amazon. Amazon Brand Registry through Amazon Seller Central provides protection benefits as well as some additional features that will help you grow your sales. Check out this episode of the Ecommosaurus Podcast to hear how you can protect your brand and drive more sales by using Amazon Brand Registry.

One of the least sexy but most impactful aspects of an ecommerce business is inventory. Most people don't think about how to deal with excess inventory until they've incurred wild inventory storage fees. With recent changes to the Amazon inventory policy we decided to dive into the topic to help you manage your slow moving inventory. We go over the details of the Amazon inventory policy ch...

We continue our discussion on seasonal products. Today we're joined by a special cast to discuss the best practices for advertising seasonal products. We discuss various ways you can make sure you maximize the sales potential of your seasonal items.

Managing seasonal product sales on Amazon poses unique challenges for sellers. What are the best practices? How do you make sure to maximize your busy season? Check out this episode of the Ecommosaurus Podcast for answers to those questions and more!

We frequently work with clients that have existing sales through retail and wholesale channels. The challenges for these organizations are different than an up and coming ecommerce brand. What does the DTC growth path look like for existing businesses? What are some of the common potholes you can avoid as you're getting started? Check out this episode of the Ecommosaurus Podcast for the answers to...

A frequent topic of conversation at 50 Pound Boson is how to manage growth ecommerce businesses. In fact, I'd say this conversation happens multiple times a day as we help our clients navigate success (and failures) along their business journey.  Since this is a frequent topic we figured we'd bring you a path for you to grow your ecommerce business profitably in 2023 and beyond.  To help...