Ecommosaurus Podcast

In this episode of the Ecommosaurus podcast, we dive into the recent shifts in Amazon’s product variation policies. As variations have long been a staple for showcasing multiple versions of a product on a single page, Amazon's new rules are reshaping how sellers can manage and present these options. We explore the benefits, such as improved ad efficiency and enhanced customer experience, along...

In this episode of Ecommosaurus, we dive deep into the aftermath of Amazon Prime Day 2024. With record-breaking sales surpassing, Prime Day once again proved its impact on the ecommerce landscape. Our hosts discuss the growth trajectory from 2021 to over 2024, exploring factors behind this surge such as new Prime signups and the effectiveness of Amazon's AI assistant, Rufus. We analyze the mar...

In this episode of Ecommosaurus, Ted and Sonny dive into the complexities of advertising in the age of AI. They begin by unpacking the foundational principles every advertiser should understand, starting with the debate between manual bidding strategies versus automated algorithms across platforms like Facebook and Google. They discuss the merits and pitfalls of each approach, emphasizing the impo...

In this episode, we explore a diverse array of ecommerce success stories that have reshaped industries and captivated consumers. From AG1's revolution in the greens powder market to Prickly Polkadot's embrace of size inclusivity in fashion, each brand has carved out a unique niche in the digital landscape. Dossier exemplifies luxury and sustainability in fragrance, while BeardBrand and Old...

Join us for a deep dive into the whirlwind of June 2024's ecommerce landscape. In this episode, we unpack the high-stakes gamesmanship of Amazon, Walmart, and Target as they strategically jockeyed their Prime Day and major sales announcements. From Megan Thee Stallion's collaboration with Amazon to Walmart's bold move to bracket Prime Days, we explore who came out on top and what it me...

Welcome to another insightful episode of the Ecommosaurus podcast, where today we dive deep into the world of e-commerce metrics and analytics, the good, the bad, and the ugly. This episode explores the pitfalls of relying on misleading or misinterpreted metrics and emphasizes the importance of context in data analysis. Hosts Tim McDougall, Parker Harrington and guests Sonny Wang, and Ted Loesch d...

Beat the holiday rush by starting your preparations in June. This episode of Ecommosaurus is packed with insights and tips on how to get ahead for the 2024 holiday season. We discuss everything from inventory management and shipping logistics to effective sales forecasting and ad spend strategies. Don't let the holiday season catch you off guard – listen in and learn how to prepare like a pro....

In this episode of Ecommosaurus, we dive deep into a question we've been asked multiple times: "Is my brand right for online sales?" Whether you're contemplating selling on Amazon, your own DTC site, or another marketplace, this decision isn't as straightforward as it seems. We break down this complex topic into three major categories—competition, profitability, and operation...

Join us for a deep dive into the biggest stories shaping the e-commerce landscape in May 2024. From PayPal's controversial pivot into advertising leveraging user data to echoes of Facebook's past privacy woes, we explore the ethical and strategic implications of data monetization. Delving into the leaked Google Search algorithm document, we unravel the significance of branding in the ever-...

In this episode of the Ecommosaurus podcast, we uncover three critical yet under-discussed issues at Amazon: black hole fulfillment centers, the impact of Amazon's new image requirements, and the introduction of the SKU Economics Report. We delve into the paradox of simultaneous low and aged inventory penalties stemming from Amazon's use of remote storage facilities, creating a frustrating...

In this episode of the Ecommosaurus podcast, we explore the critical decision of whether to tweak or completely overhaul your ecommerce DTC website. We discuss the common yet misguided motivations for a full rebuild, such as new leadership wanting a fresh start, vague dissatisfaction, or simple boredom. We also highlight legitimate reasons for starting anew, including excessive custom code, app ov...

In this episode of the Ecommosaurus podcast, we delve into the intricate world of ad creatives, exploring the age-old question: when should you change them, and what are the consequences? While conventional wisdom suggests regular refreshing to prevent ad fatigue and promote engagement, conflicting advice from industry experts adds complexity to the conversation. From Google AI's recommendatio...

In the latest episode of the Ecommosaurus podcast we dive into some top ecommerce news stories from April 2024. Amazon unveiled its new returns dashboard, sparking confusion among sellers about lagging return charges, and released the first Prime Day deadlines. Meta faces complaints about its AI-driven advertising performance, TikTok braces for a potential ban amidst revived legislation, and Googl...

In this episode of Ecommosaurus, we dive into common "vanity" metrics in marketing: what they are, why they don't necessarily indicate business success, and what could be more productive to analyze instead. Drawing from real-world examples and industry insights, we emphasize the importance of focusing on metrics directly tied to sales and profitability, rather than getting lost in th...

Now that we've covered The Top Six Mistakes that NEW Amazon Sellers Make , it's time to unravel six common mistakes that even EXPERIENCED Amazon sellers can fall prey to. Whether it's succumbing to "We've made it!" syndrome, where sellers become stagnant in their innovation efforts, or the peril of sweating the small stuff while neglecting significant aspects of their bus...

Join us in this episode of Ecommosaurus as we discuss six common mistakes that new Amazon sellers make. From the illusion of operating in a competition-free market to underestimating the complexities of the ecommerce business model, we dissect the pitfalls that can quickly derail the journey of aspiring Amazon entrepreneurs. Using our real-world knowledge, we delve into topics such as business mod...

In this episode of Ecommosaurus, we dive into a consistent challenge facing ecommerce sellers: the "wastage" of advertising dollars. Through candid discussions and expert analysis, we uncover common pitfalls such as non-targeted campaigns, misplaced optimization strategies, and oversaturation in the digital advertising landscape. From awareness campaigns lacking measurable goals to the m...

In this episode of Ecommosaurus, we dive into the top ecommerce news stories from March 2024, covering a range of developments shaping the digital retail landscape. From Temu's expansion into the US market to the proliferation of spring sales events, we dissect the implications for sellers and consumers alike. We discuss the intersection of AI and copyright law, chat about Mr. Beast's coll...

In this episode of Ecommosaurus, we dive into the world of Amazon returns, exploring why they are more crucial than ever amidst impending changes from the retail giant. With Amazon set to implement new policies and fees for high return SKUs, we dissect the tension between the need for easy returns and the escalating costs associated with returns for both sellers and the platform. From analyzing re...

In this episode of Ecommosaurus, we adopt the DEFCON scale to gauge the levels of panic associated with various ecommerce situations and current events. We lightheartedly evaluate the urgency and severity of scenarios commonly faced by online sellers. From product listing suspensions to add account hacking to supplier crises, we provide insights into when to take immediate action and when to maint...

In this episode of Ecommosaurus we chat with Ameann DeJohn, co-founder and general manager at Media Lab Science and Ameann Beauty and seasoned expert with three decades of experience in the beauty industry. Ameann shares invaluable insights on launching beauty brands into the ecommerce realm, emphasizing the importance of passion, hard work, and uniqueness in driving success. Reflecting on her jou...

In this episode of Ecommosaurus, we dive into February 2024's top ecommerce news stories, the highs, lows, and unexpected turns. First on the menu is Wendy's PR nightmare as they announced "dynamic pricing," causing a stir among consumers. Meanwhile, Facebook celebrates its 20th birthday, but not without facing a massive ad error and grappling with a federal investigation over co...

In this episode of Ecommosaurus, we share an insightful refresher of Episode 66 on Amazon's inventory and fulfillment fee changes announced in December 2024: March 1 : Inbound Placement Service Fee April 1 : Low Inventory Penalty Fee April 1 : reduced non-peak monthly storage fees April 15 : Reduced FBA fulfillment fees June 1 : Returns Processing Fee for high return rate products Starting wit...

Join us for a unique and entertaining episode where the entire 50-Pound Boson team takes on challenging ecommerce questions in a game show format. With each team member having 20 seconds to answer, the episode covers topics like the future of Amazon's dominance, some fun "would you rathers" between marketplaces and direct-to-consumer approaches, and an intriguing product canibalizati...

Join us for a deep dive into our special guest, Nick Fiore's, impressive career, exploring lessons learned and challenges faced along the way. From his early days managing inventory to running a multi-million-dollar sales floor at Nordstrom, then wrangling seasonal products as a full-time Amazon seller at Dyno and now his role as vice president of ecommerce at Swiss Gear, Nick shares insights...