BlackCurve

eCommerce Matters

Business EN ↓ 57 episodes

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

Be sure to visit the podcast's website and support the creator: www.blackcurve.com

Author

BlackCurve

Episodes

Ep. 007 - How to Price Like Amazon 13.07.2020 54:08

This episode covers how Amazon approaches pricing, what tips you can implement for your eCommerce business and why making data-driven pricing decisions is key to winning your market. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.

Ep. 006 - Profit Killing Competitor Pricing Mistakes and How to Avoid Them 06.07.2020 54:42

This episode covers what is competitor pricing, where retailers and commerce companies have got it wrong, price wars and what you can do to avoid competitor pricing mistakes. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.

Ep. 005 - I Have Launched an Online Business, Now What? 29.06.2020 50:25

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, share what steps you can take after your online business is up and running. The episode covers how you can set the right price for your products,  gain visibility into your market, and how to use pricing to grow your...

Ep. 004 - How Relevant is Price Elasticity Now 22.06.2020 58:03

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, examine the relevance of price elasticity in today's world. Rob and Philip kick off the conversation by defining price elasticity, detail the dark art of price elasticity, and why retailers and eCommerce companies should...

Ep. 003 - Why Competitive Data is Crap 15.06.2020 35:30

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, tackle the elephant in the room - why competitive data is crap. Rob and Philip detail the nuances of competitive data, why cleansing is important to avoiding bad pricing decisions and how to not worry about what your comp...

Ep. 002 - How to Avoid Heavy Discounting in a Post-Lockdown World 08.06.2020 55:17

In this episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist at BlackCurve, discuss how eCommerce companies and retailers can avoid heavy discounting as lockdown eases, what key data set helps you keep an eye on discounting and why incremental price changes are essential in helping your company s...

Ep. 001 - How Often Should eCommerce Companies Make Pricing Decisions? 01.06.2020 35:40

In the first episode of "eCommerce Matters" Philip Huthwaite, Founder & CEO of BlackCurve, and Dr Rob Horton, Product Director and in-house eCommerce Data Scientist, take a look at an age-old ecommerce question - "How often should I make pricing decisions?". Philip and Rob share how frequent an ecommerce company should change prices, why price management is important to operational excellence...