eCommerce Matters

In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making. We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day. This includes - how to...

WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considerin...

In this, the last episode in the first Series of eCommerce Matters,  Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start! Hosts: Philip Huthwaite...

This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director...

In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out! Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and...

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to fin...

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and why you need to watch out for discounting by bands. Guest: Alan Timothy (CEO at Bubo.ai) Host: Philip Huthwaite (CEO & Founder of BlackCurve)

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Rob and Philip share what pricing fixing means, why it can be bad for your eCommerce company. Plus take a look at the causes of price fixing and how to avoid it. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session.  Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Deepak Anand (Senior Director & Strateg...

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.   Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).  Guest: Emmanuel Aremu (Growth Director at B...

Find out why pricing plays an important role in your business, how it can inform buying decisions and the need for pricing decisions to be paired with marketing spend. Hosts: Philip Huthwaite - Founder & CEO of BlackCurve. Rob Horton - Product Director at BlackCurve

In this episode, we tackle the age-old pricing question around increasing or decreasing prices and how it can impact your ecommerce business. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.

What are the benchmarks of a good pricing strategy, how to align your strategy with business objectives, and steps you can take to adapt your pricing strategy to market changes. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.

This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.