Chloë Thomas

eCommerce MasterPlan

Business EN ↓ 649 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also...

Be sure to visit the podcast's website and support the creator: redcircle.com

Author

Chloë Thomas

Category

Business

Podcast website

redcircle.com

Latest episode

Oct 26, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android almost 10M downloads · 4.8 rating iOS soon

Episodes

Chloe Thomas on setting eCommerce Success Goals 30.01.2019

To celebrate 200 episodes, Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make any year super successful for you. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them. This podcast uses the fo...

Subscription eCommerce, how to get to $17m with Live Glam's Dhar Mann 27.01.2019

Dhar Mann is the founder of LiveGlam – a beauty subscription box service. Their impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is a testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and is on track to do $17m in sales in year 3. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at ht...

Email marketing for Product Launches to create 200% growth with Chris from Dixxon Flannel Co 23.01.2019

Chris Vallely is in charge of eCommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year. Their main strategy is Product Launches with sales driven by their email marketing activity. Super inspiring chat. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend acc...

Amanda Perry Facebook Ads Tips for eCommerce 20.01.2019

Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super...

B2B eCommerce startup uses on SEO for fast growth with Richard from First Mats 16.01.2019

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month-on-month growth, with orders double last year, and have got there almost entirely with SEO. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at...

Rytis Lauris CEO of Omnisend - email marketing and the power of a rebrand 13.01.2019

We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year...

Dealing with Supply Chain Issues with Aaron Spivak of Shopify store Hush Blankets 09.01.2019

Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and they’ve already achieved some crazy growth numbers, including completely selling out of stock 4 times already. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use cod...

Shopify Growth masterclass including abandoned baskets, payments and SEO 06.01.2019

I’m really excited to be chatting with Dave Diamond – he’s the brains behind several successful eCommerce businesses in Australia. Originally the founder of Colourblocker a source of dropshipped products for sellers. In 2014 he founded Zumi – growing it to a 7-figure turnover, AND to be Australia’s number 1 electronics interest-free retailer. He recently sold his interest in Zumi, and now works wi...

eCommerce Marketing Expert Tips inc Email Marketing and Brand 02.01.2019

One of our regular mashups of expert eCommerce opinions. Each has been asked: "What is your top marketing tip for success in 2019?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of eCommerce mark...

B2B eCommerce and Amazon tips in this eCommerce Expert Mashup episode 30.12.2018

We're finishing the year with our regular round-up of expert opinions. Each has been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We...

Road ID's Edward Wimmer: lessons from 20 years in eCommerce, all about the customer 23.12.2018

Edward Wimmer is the co-founder and CEO of Road ID. Founded in 1999, they’ve grown from Edward and his dad in the basement to 45 staff and shipping millions of units. Listen to find out how. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tip...

Increasing profits in a declining market on Magento 16.12.2018

Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Ever fewer customers are using camera/camcorders that require replacement batteries, and it's become much harder to send these items through the post. We discuss how understanding the market in which they&#3...

How to achieve 80%+ growth year in year out on WooCommerce with Xero Shoes' Steven Sashen 09.12.2018

Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 and have consistently grown at 80%+ per year. In 2017 achieved sales of over $5.5m. We discuss Woocommerce, warehouse management systems, picking and packing, SEO (an awesome tip!), growth, customer reviews, Shark Tank and much more. Find out more at https://eCommerceMasterPlan.com Check out Brightpearl https://e...

eCommerce Operations to hit $2.5m a month with Derek Richers of Spikeball 02.12.2018

Derek Riechers is the Director of Operations at Spikeball which means he’s in charge of making sure they never ever go out of stock! Spikeball are a business on a mission to turn roundnet into the next great American sport. Founded over 10 years ago, sales now hit $2.5m per month at peak – a staggering 56k+ units. Find out more at https://eCommerceMasterPlan.com Check out Brightpearl https://ecmp....

Perfecting the DTC Customer Journey with Derek O'Carroll & Neil McKay 25.11.2018

If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right through to your marketing. We’re increasingly in a world where the strength of the emotional connection you make with your customers is your bigg...

Andrew Banks serial fast growth eCommerce business manager - inc Matalan and Earth Bathrooms 18.11.2018

Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of eCommerce during which time he increased turnover by £24m in just 12 months. Today he runs Venture Forge, an eCommerce incubator that advises, bu...

Creating a business she loves, and making the customers happy with Roberta of Scrubz Body 11.11.2018

Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook...

Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler 04.11.2018

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store. A strategy that’s paid off as this summer online orders reac...

Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply 28.10.2018

Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world. We talk product, market entry, bricks and clicks, outsourcing and more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.co...

“100 Practical Ways to Improve Customer Experience" with Martin Newman of Practicology 20.10.2018

Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https:...

To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship 13.10.2018

Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Do...

Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify 06.10.2018

Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit. Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen speaking at eCommerce events around the world. Today she’s going to be s...

Growing a B2B Subscription eCommerce business to 7-figures in 1 year - Jonathan from Penji 30.09.2018

Johnathan Grzybowski of Penji. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business. Today we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a p...

Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year 22.09.2018

Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY YEAR. We discuss planning, growth tips, PR, box reviewers are more. Thi...

25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit 15.09.2018

The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-...

Listen to the eCommerce MasterPlan podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.