eCommerce MasterPlan

Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing online sales, they are selling to over 80 stores worldwide including some awesome organisations such as the National Trust, Design Museum and the...

Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with Pinterest. She shares her 3 steps...

Kirsty Patrick is the owner of Home by Kirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/...

This episode is so packed with great big advice - you need to have a listen. Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he’s been publically recognize...

If you’re a regular listener you’ll know I have a fascination with subscription eCommerce, and we’re going to be diving deep into this model today. Stefan Pretty is a Scottish-born, US-based entrepreneur. He has launched and run a number of businesses, and since 2014 his focus has been on building Subbly, an eCommerce management platform for subscription businesses. We discuss the pros and cons of...

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different countries, which is about 13,000 customers all via the website and Amazon. This podcast uses the following third-party services for analysis: S...

Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days. In November 2017 Divine Legs reached 15 months ol...

Greg Corey earnt his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your product off the physical shelf (in your stores, and others), plus the power of product packaging! A subject...

Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover. We discuss how and why he's expanded internationally; why he ships the product from Thailand, and has absorbed the delivery costs into the product price. We also get into how...

Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to customers via their website, and to many retailers including UK high street giants Holland & Barrett and Boots. They launched in 2014 and grew 60% in the last year, and are aiming for a £500k turnover in...

This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here's her takeaways of the key learnings for the smaller retailer. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the l...

Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including d...

Yesterday our host Chloe Thomas attended Europe's largest dedicated marketplaces event - Retail Without Borders. Listen for her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... htt...

Jacq Jones is the owner and sex educator at Sugar - a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have seen up to 20% growth each year since launch. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://...

Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. We talk about the power of JVs (partnerships or collaborations), how find them and make them work. We also discuss the importance of research and listening to...

Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark! A Prince's Trust ambassador we discuss Instagram, positioning, Squarespace, Zapier, gift fairs, and networking. This podcast us...

Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year. We talk content marketing, being an influencer, Facebook Ads and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics -...

Nic Haralmbous is the founder of South African bricks and clicks retailer and style company Nic Harry. Nic launched the business in 2012 focusing on socks, and now turnovers almost $1m per year. And have also just gone through a restructuring process to reduce the number of physical stores and team members. We discuss cutting back on retail space, the power of email marketing, growing the relation...

Sully is the CEO and founder of Bombtech Golf. The business launched in 2012 and now turns over $7million a year, growing 50% year on year. We talk through how he created the product, and the business. How he does all that with just 4 team members, and working 20 hours a week. Plus much much more! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www...

Cliff Crosbie is Co Founder and CXO at Emrays, where he works on calculating emotions… and Chief Retail Officer at Performance Solutions where he helps retailers deliver the best customer experience. I saw Cliff speak at 2017’s Internet Retailing Conference (I mentioned his session in the takeaways – episode 123-5 and I knew I had to get him on the show for this eCommerce Growth Series, both for t...

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may remember I went to PI Live last year to swot up on Affiliate marketing – and attending the conference reminded me what a powerful marketing meth...

Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a top 50 global seller on Amazon. Working out your marketplace play for 2018 should be a part of all your planning this month – which is why I’ve i...

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff. I was introduced to Elaine last year by...

Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he's bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that's stronger and already turning over £450,000 per year. On the show he discusses what he's learnt over the years, how everything came tu...

Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped people buy and sell over $26million dollars worth of online busines...