eCommerce MasterPlan

Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search...

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue. We discuss all that PLUS the challenges of managing multiple m...

Monica Ferguson is the co-founder at The Sole Mates. After inventing The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales. . This podcas...

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-...

Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per year This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebo...

Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for short I couldn’t believe I didn’t already know about it. And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I tho...

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about his inspiration, the story behind the brand, how he runs his one person business, and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www....

Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year. We discuss the challenges of balancing two businesses, growing one eCom...

Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the indu...

To celebrate 200 episodes, Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make any year super successful for you. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them. This podcast uses the fo...

Dhar Mann is the founder of LiveGlam – a beauty subscription box service. Their impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is a testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and is on track to do $17m in sales in year 3. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at ht...

Chris Vallely is in charge of eCommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year. Their main strategy is Product Launches with sales driven by their email marketing activity. Super inspiring chat. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend acc...

Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super...

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month-on-month growth, with orders double last year, and have got there almost entirely with SEO. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at...

We’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration. Our guest is Rytis Lauris the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year...

Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and they’ve already achieved some crazy growth numbers, including completely selling out of stock 4 times already. Find all the details at https://eCommerceMasterPlan.com Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use cod...

I’m really excited to be chatting with Dave Diamond – he’s the brains behind several successful eCommerce businesses in Australia. Originally the founder of Colourblocker a source of dropshipped products for sellers. In 2014 he founded Zumi – growing it to a 7-figure turnover, AND to be Australia’s number 1 electronics interest-free retailer. He recently sold his interest in Zumi, and now works wi...

One of our regular mashups of expert eCommerce opinions. Each has been asked: "What is your top marketing tip for success in 2019?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of eCommerce mark...

We're finishing the year with our regular round-up of expert opinions. Each has been asked "What is the most important thing we learnt in eCommerce in 2018?". We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We...

Edward Wimmer is the co-founder and CEO of Road ID. Founded in 1999, they’ve grown from Edward and his dad in the basement to 45 staff and shipping millions of units. Listen to find out how. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tip...

Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. Ever fewer customers are using camera/camcorders that require replacement batteries, and it's become much harder to send these items through the post. We discuss how understanding the market in which they&#3...

Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 and have consistently grown at 80%+ per year. In 2017 achieved sales of over $5.5m. We discuss Woocommerce, warehouse management systems, picking and packing, SEO (an awesome tip!), growth, customer reviews, Shark Tank and much more. Find out more at https://eCommerceMasterPlan.com Check out Brightpearl https://e...

Derek Riechers is the Director of Operations at Spikeball which means he’s in charge of making sure they never ever go out of stock! Spikeball are a business on a mission to turn roundnet into the next great American sport. Founded over 10 years ago, sales now hit $2.5m per month at peak – a staggering 56k+ units. Find out more at https://eCommerceMasterPlan.com Check out Brightpearl https://ecmp....

If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right through to your marketing. We’re increasingly in a world where the strength of the emotional connection you make with your customers is your bigg...

Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of eCommerce during which time he increased turnover by £24m in just 12 months. Today he runs Venture Forge, an eCommerce incubator that advises, bu...