Chloë Thomas

eCommerce MasterPlan

Business EN ↓ 633 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also...

Author

Chloë Thomas

Category

Business

Podcast website

redcircle.com

Latest episode

Jul 6, 2026

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Episodes

How to manage 4500% growth with Daniel Wellington's IT Director Daniel Näsman 23.09.2019

Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%. Plus he shares his tips for dealing with page speed! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-p...

20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth 16.09.2019

Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the B2B ReStockIt.com. To achieve all that that she focuses on b...

Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think.... 09.09.2019

Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact he’s back on the podcast for the THIRD time! And this time he’s going to be sharing the inside track on how to use viral marketing in your business. Including Facebook,...

Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas 02.09.2019

Steve Honight is back on the show for the 3rd time - and this time we're getting deep into how to manage your products and brands on Amazon. Want to take control of all those confusing and duplicate listings? Don't know what to do about your wholesale customers listings? Then this is the podcast you need to listen to! This podcast uses the following third-party services for analysis: Spoti...

The path to a 7-figure Shopify store - Double your Sales yearly by building a strong Community 26.08.2019

Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m. . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-priva...

"Ultimate Guide to e-Commerce Growth" author Ian Hammersley shares top KPI & optimisation tips 17.08.2019

Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one...

We explore private medical testing with Anthea Morris of fast-growth business Better2Know 10.08.2019

Anthea Morris is the co-founder and Finance Director at Better2Know the world's largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now...

Bespoke Tailor Hockerty's Marketing Manager Salva Jovells talks Customer Journey 03.08.2019

Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business they’ve racked up over 250,000 customers around the world. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify...

Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips 28.07.2019

Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I'd revive the takeaways format and bring you the best lessons from the event. Including updates on what's happening in the Magento world, and lots of great tips and ideas for improving your conversion rate on both desktop and mobile. This podcast uses the following third-party services for an...

Sir Gordon Bennett's Neil Elliot shares the pleasure and the pain of their first months live 20.07.2019

Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date, and are on the cusp of launching a big marketing campaign. We discuss Google Adwords, testing and...

Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year 13.07.2019

Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Pro...

Chris Lynch author of "The Truth about SEO: How to Survive in a world of robots, and spiders" 06.07.2019

Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotif...

Founder and CEO of Ettitude Phoebe Yu who's achieving 15-20% monthly sales growth 30.06.2019

Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/...

Ex Airbnb Head of SEO Tommy Griffith shares his top SEO tips, plus the power of automation 23.06.2019

Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, Clickminded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off! This podcast uses the following third-party services for an...

Latest UX tips and tricks with Matt Isherwood author of 'Designing eCommerce Websites' 15.06.2019

Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the show (episode 111) to talk about the first edition of the book. Now in edition 2...

Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect 08.06.2019

Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20. This podcast u...

Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland 03.06.2019

As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have someone which such great experienc...

Multisite eCommerce - why should you have more than one website? With Shopit's Adam Pritchard 25.05.2019

Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It was such an interesting discussion I thought we should recreate it for all of you – so that’s what...

How to drive Instagram sales to your Shopify store with Ella from Fitbakes 18.05.2019

We’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, gets 80% of her sales from Instagram, and is projecting 2019 annual sales of £170k. . This podcast uses the following third-party services for analysis: Spotify Ad Ana...

Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again 11.05.2019

Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first business launched in early 2018 and it took them just 6 months to get to $300k in sales. After that a cease and desist letter lead them to close down the business, and relaunch new and improved as FINCH. Th...

Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is" 04.05.2019

Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer. This podcast uses the following third...

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit 27.04.2019

In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering customer acquisition, and the ever tricky area of customer retention. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-...

Mailchimp and Shopify no longer integrating - what you need to do about it 20.04.2019

On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all these questions PLUS give you some tips on how to take your automated marketing and email marketin...

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea 13.04.2019

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers. …we’re getting into subscription eCommerce, the discovery box type. Talking about PR, collaboration and the Oscars fo...

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes 06.04.2019

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your...

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