eCommerce Marketing Society with Lisa Byrne

Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time.  Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes.  It's more so applying constant focus and pressure on the right things.  This is exactly what my guest on the podcast this week...

🎧 Are you confusing your potential customers with an unclear message or no message at all?⁠ ⁠ In episode 51 on the eCommerce Marketing Society podcast, I'm taking a deep dive into your message AKA your unique selling proposition. ⁠ ⁠ This is basically how you communicate what you sell, who it's for and why someone should care/buy. ⁠ ⁠ Lack of clear or meaningful messaging is a really common mista...

This is a deep dive episode today, so get out your notepad if you want to really get your head around the core pros and cons of paid marketing and organic marketing. This episode is going to help you understand what types of marketing you may need for the stage of business you're at. I cover: Pros & cons of paid marketing  Pros & cons of organic marketing  Why you need to learn t...

Two of my favourite subjects colliding into one very powerful episode money AND mindset!  This week on the eCommerce Marketing Society podcast I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi is a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.  We cove...

For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and...

I LOVE this episode. We are going to break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She w...

Today on the podcast we are tackling the big questions that's on everyones lips at the moment! What paid advertising is working for online stores right now? When do I start working with an agency? What do I need to ask when looking for the right agency? My guest today is Maddy Avery who is the founder of Birdcage Marketing - the holistic digital growth agency for lifestyle brands based in QLD. As...

The number one struggle I see women experiencing when it comes to growing their ecommerce business in a sustainable way? They're working too hard, trying to do too much, they're burning out and their confidence is being crushed.  On International Women's Day in 2022 I want to share some ways to help you to stop working so hard.  I don't have all the solutions, but I do have a platform to start a c...

You might recognise my guest today as she was my first ever guest on the podcast when it launched over 12-months ago! Anna from LunchBox Mini has built her successful ecommerce business around her incredible online community, loyal social media following and valuable content she shares on Instagram and Facebook.  So what happens when your Instagram profile is hacked and you lose all control,...

My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue.  Laura is like so many of you - having started her business as a way to bring in income for her young family whilst still being present as ‘Mum’ and staying creatively fulfilled! But, with very little marketing experience - growing an online business of any kind is...

To celebrate eComm Grow Strong opening for enrolment this week, I am shining the light on students who have completed my popular 10-week program over the past 12-months. And I have to start with a star who is shining VERY bright!  Meet Sienna - the 13 year old Founder of Tween Skincare brand, Tweeny Skin! We chat about  Why she started and the support she gets from her Mum, Sonja  W...

The start of a new year is a great time to get focused on what you really want to create, feel, and do in the next 12-months.  But what if you're feeling frazzled or stuck in a fog? This week I'm talking about one of my favourite strategies for success - finding your focus and sticking to it!  I cover: Why product biz owners struggle with lack of focus  Why focus is your greatest asset for growth...

Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales.  So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in th...

2021 Year in Review We made it! Phew - that was a big one, right? To celebrate the podcast turning 1 this week and the end of a crazy year, I'm sharing my highs and lows from the year as well as sharing the stage with a mix of some lovely women I have had the pleasure of meeting/supporting/working with as they share their greatest wins and lessons from the year. I hope you take time to celebrate a...

Ho-ho-holy moly how are we here already! 🧑🏼‍🎄 Today I am spreading the Christmas cheer with some quick tips on how to boost sales and set yourself up for success for 2022 during these last few weeks of December. Listen now for 9 tips to help with your products, planning, and promotions!    🚨 IMPORTANT INFO FOR 2022! 👇🏼 If you want more conversions, confidence and clarity to mak...

Your website needs to hear this episode! Because they have feelings too, right? Well, maybe not, but the fact of the matter is your website is the real MVP when it comes to making your marketing work harder (so you don't have to). Putting in quality time with your website to ensure they're feeling good, doing their best work, and giving potential customers a top-notch experience is vital in the wo...

This weeks' episode is a very special one and I'm so excited to share it with you! I am joined by leadership and self-development coach Sonya Stattmann as we are diving into self-worth and stepping into our full potential as women in business. Sonya was my business coach several years ago when I started my business and boy did she change my perspective, business and life. We cover a tonne of groun...

Stop marketing... SAY WHAT? Hear me out... For online store owners, we are bombarded with messages that can sometimes make you feel like your business will crash and burn if we aren't promoting and advertising it 24/7.  But if you're struggling to see sales or you feel like you're lacking momentum and direction? This is the time where we need to stop, step back and look at our marketing and brand...

The love/hate relationship we have with social media is REAL! For a product business, it can feel like an all-consuming ball and chain - but I promise, it doesn't need to feel like that. When you're clear on the basics, using social media to attract and convert your ideal customer becomes easier and easier. So let's get you some clarity on what you need and what you don't! Today I am joined by Che...

It's time to get over yourself, stop stressing about Instagram, and just embrace it! There - I said it! As far as technical marketing strategies go, Instagram is the easiest to master. So why do so many business owners stress about it? I think it's less about the platform and more about ourselves. If you have a product-based business and you sell online - guess what? You're going to need Instagram...

We are fast approaching the biggest time of year for online store owners - Q4! If you want to convert like crazy and not get lost in the noise, it's time to start prepping and planning now. In the podcast today I give you some hard and fast tips on what you can do now for your best Q4 yet: 🎁 Trends and predictions 🎁 How will 2021 differ from 2020? 🎁 My #1 recommendation for success 🎁 How to ch...

Want to add an additional revenue stream into your product-based business?  When you can combine your online direct-to-consumer growth strategy with a wholesale strategy big things can happen for your revenue AND profit.  Today we chat to Wholesale Growth Strategist Sarah J Cross about all things wholesale. Sarah has been helping women with wholesale for 5 years and has had her own produ...

Side-hustle to world domination! Eleanor Cullen is the founder and creator behind the much-loved minimalist tableware brand We Might Be Tiny. This is the BEST chat with such an awesome woman, I know you are going to love this ep and get a tonne of game-changing insight from Eleanor's inspiring journey. We chat: - How she started her business whilst on maternity leave - How she chose a business mod...

Shopify 2.0? YES! Shopify recently announced exciting new updates coming to the platform which will impact developers and Shopify merchants like you. My guest Kerri Bennett from Yellow Door Digital and I discuss what they are, what they mean, how it will impact you, and what changes you need to be across. Plus a tonne of helpful other tips and advice around all things Shopify and optimising your s...

From Pharmacist to female co-founder Australia's most well-known Magnesium skincare brands - The Base Collective - Melbourne-based duo Cassie Sanghvi takes us inside what it's really like to scale a brand, own your niche and constantly innovate to attract new customers. We also chat about how our female superpowers like intuition, creativity, and community building give us an advantage and how to...