eCommerce Marketing Society with Lisa Byrne

Meet Dannielle, Founder of Meeraboo. Danni is a candle maker, bush business advocate, Mum of two, and recent graduate of eComm Grow Strong! Needless to say, she is a very busy lady! And like many of my eComm grow Strong students - Danni was confused and overwhelmed when it came to finding clear direction for her marketing and also more effective ways of increasing her revenue. Today we chat about:...

One of the most challenging experiences of growth is finding the right people to bring into your business to help you take those next big steps. Whether it’s an office manager, social media manage, virtual assistant or a whole bunch of things rolled into one - knowing how the heck to find that unicorn you can trust with your business baby can be such a daunting process that so often we avoid...

How and why to get started with video marketing Ok before you run away and hide - videos aren’t that scary! They can actually be really easy and…. FUN. In this ep I give you a sneak peek inside the Video module of ECOMM GROW STRONG. I’ll take you through - Why your organic marketing strategy is more important now than ever - Why video marketing is essential for product based bus...

You know those stories you tell yourself about promoting yourself/brand/products on social media? You know the ones: “No one cares what I have to say” “No one likes what I post” “I can’t show my face on social” “I don’t know what to post about” “I’m terrible at social media” These? Are stopping you from making more money...

How to convert more sales by improving your website In this episode, I chat with a fellow Marketing nerd helping women in eCommerce - Reese Spykerman. Reese is a website conversion optimization expert, and we have a great time sharing tricks, tips, and opinions around what’s working and what isn’t working on online stores today. We chat through: 📱What website conversion optimization i...

One of the most common struggles I hear from business owners in the early years to growth is they feel unorganised, constantly jumping from one thing to the next and they don't know where to focus their time, money, and energy. This is because they don't have a plan. Even the most simple, top-line plan is going to give you more clarity, direction, and focus. Without this? You will struggle to get...

There comes a time in every small business journey where you realised - damn it! I need really great photos of MYSELF (not just products). The first person I thought of when it came to amazing brand shoots is the wonderful Sophie Timothy, Director or Sister Scout. If you have avoided doing a brand shoot for yourself because you didn't know how or you thought it was too scary? This episode is for y...

Introducing Claire Devine - the kind of person who deserves a drum roll and grand introduction! Claire is an incredibly talented artist based in Queensland, a Mum to 3 beautiful boys and wife to Seamus. Our paths crossed in 2020 when her eCommerce brand ‘The New Devine’ exploded during the pandemic. Claire sells stunning fine art prints and original artworks online and has a really big...

How do I work with influencers? It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it right for you? Today on the podcast, you’ll hear from the wonderful Angela who is the owner of Branche - an eCommerce brand based in Melbourne. Angela has made influencer marketing and collaborations an integral element of her marketing strategy t...

Conversion rate optimisation may be something you haven't heard of yet in your eCommerce marketing journey or you have and it sounded far too overwhelming so you ran the other way. I totally get it! When you have a million things on your plate, lots of things can fall into the too-hard basket. However improving your conversion rate is one of the marketing strategies I get most excited about, becau...

Meet Jane Robertson - the creator and founder of Millwoods. Millwoods is a regional eCommerce brand based in Wagga Wagga and they design and craft beautiful, high-quality shoes for busy, stylish women. Jane is the perfect example of never giving up, even when the chips are down. Jane started Millwoods as a kids shoe brand and pivoted to women's shoes almost 2 years ago when she realised something...

Kate Toon is the Beyonce of SEO and Copywriting and one of Australia's most well-known female entrepreneurs. She's also hilarious and a fellow Coastie so naturally I had to have her on for a chat about SEO for eCommerce businesses, the importance of not blending, finding balance as a business owner, and rollerskating.  See omnystudio.com/listener for privacy information.

Copywriting is one of the most important tools an eCommerce business owner needs in order to attract the right audience to their website, then convert those browsers into customers and turn customers into raving brand advocates! So why do so many brands struggle with it? My lovely friend and fellow marketing nerd Nadine Nethery from Can Do Content joins me in this episode to help breakdown why cop...

Are you backing yourself and your business? If not, why?  This episode is about why more women need to stop putting themselves at the bottom of the priority list and backing themselves to take those big leaps in business for our long-term success. I give you 3 easy and simple activities to help you go from plodding along to powering up!    Links: https://lisabyrnemarketing.ck.page/g...

Jo is the founder of LOVESKIN, a botanical skincare brand based in NZ. When I first met Jo last year she was just coming out of lockdown and still recovering from a traumatic experience with an agency that promised the world and delivered zero.  Her confidence had taken a hit, but she knew she had something amazing,. After chatting with her, I agreed! She had an incredible product, raving rev...

More marketing, working harder or throwing money at a problem doesn't equal more sales or more success. In this episode, I break down the 5 most common reasons I see business owners struggle to achieve the results from their marketing that they hoped for and what you can change if you're struggling with these things yourself. If you want to finally strengthen your business and marketing foundation...

Welcome to ep 11! If you have followed me for a while you will know how crazy I am about email marketing. I like to call it the money making machine! It’s perfect for ecommerce for so many reasons. When you work with me 1:1 or if you join my new group coaching program "eComm Grow Strong", you can bet your little toosh we are going to get your earning more money while you sleep using email ma...

Special guest Kayla Houlihan, Founder of Tribe Skincare  We discuss: How she started What marketing worked for her in the beginning How her marketing has changed over the past 3 years and what she focuses on now. TikTok, influencers and Instagram How she scaled How she built her team How her role has changed Rebranding Tribe - the steps she’s taking    L inks: www.tribeskincar...

How to increase sales and reach new audiences with affiliate marketing? Steph Pryor - Owner of Montii and Lunch Punch Emma Penfold - Marketing assistant You will learn: What Montii.co’s marketing mix looks like What affiliate marketing is What are the benefits for ecommerce business owners How Steph uses it in her marketing strategy What apps and technology you need How to get started How to...

Jo Murphy - Social Media & Facebook Ads expert answers your questions on Facebook ads in your eCommerce marketing strategy. We chat about: Apple Gate - WTF is that all about and what do small to medium ecomm business owners need to know? Advice for outsourcing your Facebook ads What you need to have in place before you try Facebook ads What’s working in FB ads for eCommerce at the moment...

Navigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers. There are so many questions Which paid channel should you choose? What budget do you need? When is the right time? What do I need to have in place first? Do you DIY or outsource? It can be SO confusing, right? On top of that, one of the biggest challenges I see is also "who do I tr...

Ever wondered how brands just like yours manage to score epic magazine spreads featuring their products or their business story featured on a morning TV show or listed on your favourite lifestyle websites? P.R. Two little letters that hold such mystery for business owners! But generating your own publicity can actually be more simple than you think when you have the most important pieces of the pu...

Do you suffer from 'Shiny Object Syndrome'? You're not alone! If you find yourself jumping from project to project, getting excited or easily distracted by all the new, "next-big-things" in marketing and ecommerce then this episode is for you! With all the chat around Club House I felt compelled give you some advice on how to stay focused, tune out the noise and stick to your plan. Say bye-bye to...

Clare from Bon Maxie has built a sell-out, high-demand eCommerce brand with relationships, community and getting her (lovely) face and personality in front of her audience, authentically. Clare is one of my favourite ecommerce founders - because she is so tapped into her audience, she's committed and she just does her thing HER way. In this episode, she shares what marketing strategies has worked...

What marketing trends do you need to have on your radar this year? I talk through my top 5 eCommerce marketing predictions for 2021 so you know where to focus some of that precious time and energy. Some new, some you have heard of (aka avoided!) before but all-important to the growth of your eCommerce business in the next 12 months. If you would like some help planning out your marketing in 2021,...