eCommerce Marketing Society with Lisa Byrne

Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.  This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.  The high-touch, personalised coaching program for...

Welcome to a new segment on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.  This week's coaching conversation is around profitability . I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow. In this episod...

What do successful female founders of seven-figure eCommerce brands have in common? What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have? In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so yo...

One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell . I am obsessed with great copy, so when Anita Siek from  Wordfetti came onto the  eCommerce Marketing Society podcast  I was in marketing nerd heaven! Anita is also a quirky, funny and smart character too - that's my type of...

Meet Sandra the Founder of Mizzie the Kangaroo.  Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.  Sandra is an incredible woman who has led her business through some of the most extrem...

Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.  We talk: The rapid change and evolution of her brand, products and mindset over the past 2 years How she decided to trust her gut and pivot her products and rebrand her business The power of investing in herself and surrounding herself with inspiring women  How mindset has been the true secret to her success  Her experience...

When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?  A course, group program or mastermind? It was so confusing!  Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.  In this episode of the eCommerce Marketing Society podcast, I'm go...

eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana  When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!  Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.  And I want to know, how th...

If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump? Something isn't working! In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it. We cover: What I class as "marketing & brand foundations" and why they're crucial to the long-term success of every eComme...

The start of a new year is the perfect time to plan your power moves for a huge 2023! But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".  Well, we are going to smash through that story today as we break down: Why you need a plan  Common problems when you don't follow a plan  How to break down 12 months of planning into chunks How to set goals  How to p...

The 4th Most Loved Episode Of 2022!  Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program eComm Grow Strong . Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome s...

The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was... Two of my favourite subjects colliding into one very powerful episode = money AND mindset!  I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-l...

The 2nd Most Loved Episode of 2022! For eCommerce brands your message, copy and brand story have never been more important! Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.  In this episode, I am joined by Shan Fitzgerald who is...

Most loved episodes of 2022! Coming in at #1... I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.  I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the fou...

Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year? If not, you can start today by listening to this episode and using the free template I have created for you. Get the free Year In Review template here: https://www.lisabyrne.co/ep64   ECOMM GROW STRONG: DOORS ARE OPEN! Go from wondering ‘what n...

Peek inside a coaching session with me!  Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!  Two things which can be super upsetting and distracting …. IF YOU LET IT!  This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs.  Today I'm sharing the steps I recommend to help yo...

This week on the podcast I’m answering the eCommerce marketing question that is as old as time….  Facebook ads - whhhhaaat the heck is working and when should you start and scale them?  I’m joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads. We are here to help you get your head aroun...

Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed? It’s all good, we got you!  When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan.  Even the simplest plan is better than nothing.  So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when? I'll bre...

Q4 IS COMING! Are you prepared?  There is no doubt that Q4 and all of the epic eCommerce events within it is the biggest opportunity for online store owners to boost sales, and increase cash flow and profit before the end of the year is out!  But how? And when? And with what offers? We got you! In this episode, I am joined by Kris Daria, Klaviyo Strategist and my co-host of our course 'Cruise into...

You know you need Reels in your Instagram content plan, but you're low on time. So what are the types of Reels that an eCommerce brand founder really needs? This week I am joined by the Instagram Reels Queen - Alisha Marfatia.  We have a really fun and informative chat about: Her own business and how she manages 'time off' social media  Changes to Instagram in 2022 Mistakes you might be making wit...

What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and connect with new audiences?  Well, today we find out! My guest today is Jo Lehndorf, the creator and founder of LOVESKIN, a New Zealand-based range of natural and organic skincare, with a focus on botanical oils.  Jo was first on the podcast last year...

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store? We are talking blog writing this week on the eCommerce Marketing Society Podcast.  Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get fo...

This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio’ where she sells beautiful macrame cord supplies to the crafters of the world.  Brydie is a Visual Arts educator & creativity coach with a global following of over 500k worldwide. She has transformed the face of Fibre Art with her innovative practices, exclusive ran...

How do you secure publicity for your product in a 'gift guide' or product round-up?  This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle!  No idea what a listicle is? Don’t worry, we’ll explain!  As we get closer and closer to Q...

I want you to meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program ' eComm Grow Strong '.  Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and...