Ecommerce Marketing School

If I've learned one thing from this podcast, it's that most successful ecommerce founders just figure things out on their own. That's exactly what SpyGuy's Allen Walton has done since the very beginning. On this episode, he shares: The best books for learning Google Ads. Why you should learn the basics before hiring someone else to do a job for you. His $63k agency mistake. Groups other ecommerce...

And get your tissues. Because this is the last episode of Ecomm Noms. Kristen is off to do big things at Shopify.  Why Everlane and Reformation are under fire. Ty Haney is back at Outdoor Voices. What’s next for Kristen. Show Notes & Links: [1:11] Some of the brands being criticized for exclusionary cultures. [4:57] Why brands need values. [8:34] Outdoor Voices’ BOD overhaul. [11:00] Brands wh...

Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares: Why you need pop ups on your site. How to get responses to your welcome series. Why you should ‘uglify’ your ads. Why you need role models t...

Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares: The book that inspired their business. How their content strategy drives traffic and purchases. How you can use products that aren’t selling as part of a welcome offer. Why you need to focus on 1-2 channels. Show Notes & Links: [2:27] Lessons from The 4-Hour Workweek...

Show Notes & Links: [3:42] The two big challenges that perpetuate the problem. [8:53] The power of mentorship and internships.  [18:49] Steps for moving forward and making a difference. [36:41] Why everyone has something to offer when it comes to mentoring. Kunle Campbell on Twitter 2X Ecommerce 2X Ecommerce podcast Kristen LaFrance on Twitter

Chelsea has had a really clear vision for BOXFOX's branding since day 1. She knows how much aspects of the business like product photos and the unboxing experience matter, so she's laser-focused on making every single experience align with their vibe. She shares: What their outreach looked like ahead of launch.  How they manage email with so many different personas. The biggest game-changer for in...

Show Notes & Links: [1:51] How brands are using Animal Crossing to engage with their followers. [6:11] Brands getting involved. [10:10] Allbirds and Adidas are joining forces to create a high performance sneaker with the lowest possible carbon emissions. [13:32] What the DTC community has to say about the partnership. [15:07] Why the coming months are so critical to DTC. [16:35] The unexpected...

Show Notes & Links [1:07] What the Shopify x Facebook partnership actually means for consumers. [3:09] The only way to pronounce GIF. [7:29] Highlights from Shopify Reunite. [9:51] Recess’ newest drop(s). [12:22] The DTC brands coming to a TV near you. [16:24] What the buyer journey actually looks like. Kristen LaFrance on Twitter Kristen's newsletter Facebook and Instagram roll out Shops, tur...

Get ready. Because you're about to get a serious lesson in email copywriting. Ryan shares: Why you should never start an email with “Hi everybody.” How to write like you talk. Why Ryan will never outsource copywriting. Why consistency matters when it comes to sending emails. How Ryan boosted revenue overnight by changing one small aspect of his email strategy. The most effective way to sell to som...

Chaitra is an engineer turned business owner. But she started a blog back in 2014 and slowly started to figure out how important photos were. Then she built an entire business around it. On this episode, she shares: What Airbnb taught her about photography. How she went from 4,000 to 50,000 pageviews in 6 months. How to take better photos with your iPhone. The 7 types of photos you need to master....

Show Notes & Links: [1:24] What is Italic Black? [2:51] What Italic’s Founder & CEO has to say about the membership. [5:58] What changed Kristen’s mind about Italic Black. [8:34] What the DTC community has to say about it. [16:33] Snacks and Pantry Shop. [20:24] What the experience is like on the sites. Kristen LaFrance on Twitter Kristen's newsletter Italic Black Introducing Italic Black...

Your welcome emails are your chance to introduce your business and products to people who want to hear from you. And investing in an email that connects with new customers could be your secret to turning first time buyers into repeat customers who spend more and stay longer. Val shares: What the sender name of your emails *has* to include. The right way to use bold text. The power of having a pers...

You might be surprised to learn that Kate used to be an investment banker at Goldman Sachs. Then she dove into the startup world and eventually found herself at Bombas. She's a performance marketing expert and shares a ton of valuable insights, like: The best channels for learning with a really small budget. The biggest mistake you can make with ad testing. The simplest way to think about ROAS (re...

Show Notes & Links: [1:40] Peloton’s average net monthly churn hit its lowest rate in four years. 😱 [4:18] Peloton had to pause advertising spend because the demand was so high. [7:15] Why Peloton is well-positioned for the future even when physical gym locations do reopen.  [9:38] Hydrant’s latest round of funding and what they’re planning to use it for. [11:57] Why you should be using a sub...

Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares: The shift you have to make to get better at copywriting. The power of g...

The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares:  Why marketing should be a part of your product development. Why you need 2 offers and 2 channels to scale. How they turned an iPhone video into ad cre...

We got a lot of questions about how to manage your supply chain and keep your business running through and beyond the current crisis. And Casey was the perfect person to shed some light on the subject. He shares:  How to keep people buying even if you have delays. What the Amazon shift means for smaller ecommerce brands. Why you should be sourcing locally as much as possible. The importance of ent...

In terms of a debut episode, we probably couldn't haven't have timed it any better. Shopify launched Shop last week, Allbirds has a running shoe and it's seriously the most perfect time to start texting your customers. So Kristen shares: What the DTC community has to say about the launch of Shopify’s Shop. Why now is the perfect time to start texting your customers. The brands that are getting tex...

Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares: How he tests brand ideas. How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old. The 4 channels every brand needs to focus on. His favorite brands...

Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares: What to do if people aren’t buying your product right now. How to get your content strategy off the ground and build an audience. Why you need to get people to a collection o...

Melanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares: Her playbook for working with influencers. Why you should be shooting for 40% open rates with your emails. How to use email and text messaging together. How to calculate what you should be spending on ads. Show Notes & Links: [2:04] The bi...

On top of they're navigating a global pandemic, Chris shares: The factors that have contributed to their insane growth. His playbook for starting a new ecommerce business. Why they’ve never spent more than $1k on an ad. Tips for capturing 1,000 new emails every day.  Show Notes & Links: [3:43] How their strategy has shifted over time. [5:10] What they’ve been seeing in terms of ad costs. [5:50...

While we're living in tough times right now, the future has never looked brighter for ecommerce brands. Casey shares: The most surprising industry they’ve seen a surge in recently. Why they’re still shipping non-essentials.  The right time to think about outsourcing your fulfillment. How Organic Olivia and Supply have shifted their approach in creative ways. Show Notes & Links: [1:07] How they...

With Snapchat (or any ads, for that matter), the name of the game is testing creative. In 2019, the fastest growing advertisers tested 11x more creative than their less successful peers, which contributed to 3x more revenue growth. So Savannah shares: Her process for finding winning creatives. A step by-step-guide to launch your first Snapchat campaign. Why now is the perfect time to get started w...

Jeremy specializes in helping growing ecommerce brands connect with their customers and drive sales using owned channels like text and email. On this episode, he shares: Why owned channels are so important right now. How to build hype ahead of a product launch. How to use lead magnets right now if people aren’t buying. His playbook for text message marketing. Show Notes & Links: [3:01] What ar...