Privy

Ecommerce Marketing School

Business EN ↓ 715 episodes

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.

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Privy

Episodes

Can A Free Shipping Bar Affect Your Conversion Rate And AOV? 4 Experts Weigh In #18 19.08.2020 8:04

Follow Sean McGinnis on Twitter Follow Jon MacDonald on Twitter Follow Kelly Vaughn on Twitter Follow Kurt Elster on Twitter Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

This $7M Brand Is Missing Out On $700k A Year – Here’s How To Calculate Your Abandoned Cart Revenue Opportunity #17 18.08.2020 7:10

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Cart vs. Checkout Abandonment: The Secret To Recovering 5x More Revenue #16 17.08.2020 4:18

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad 14.08.2020 40:27

Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares: The power of building an audience and building a community. How to write a high performing post-p...

Getting Started With Email Segmentation: The 3 Groups You Should Be Thinking About First #15 14.08.2020 6:56

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

The 3 Types Of Automated Emails That Will Help You Make $ While You Sleep #14 13.08.2020 5:28

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

The 3-Email Order Follow Up Sequence You Can (And Should) Launch Today #13 12.08.2020 5:38

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Fayettechill

Introducing Privy Email 2.0 - The Fastest Way To Set Up Email Automation For Your Shopify Store #12 11.08.2020 5:03

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How Beardbrand Crushes It On YouTube (with Eric Bandholz) 07.08.2020 45:50

Before starting Bearbrand, Eric used to be a financial advisor at a mega bank. As you can probably imagine, beards weren't exactly encouraged. But he eventually figured out how to build a community around what he calls "urban beardsmen." And it definitely paid off. He shares: What helped their YouTube channel take off. The difference between discounts and promotions. How they solved their attribut...

The Welcome Popup Playbook That Will Help You Convert 5% Of Traffic #10 07.08.2020 6:58

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How To 4x Orders And 10x Revenue In 1 Month Using A Free Gift With Purchase #9 06.08.2020 3:01

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

Cross-sell vs. Upsell And The Secret To Increasing Your AOV #8 05.08.2020 5:39

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The 2 Types Of Pop Ups You Can’t Afford To Skip: Avoid This Brand’s Biggest Mistake #7 04.08.2020 4:46

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The Secret To Nailing Spin To Win: 2 Brands With Killer Campaigns #6 03.08.2020 5:06

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Death Wish Coffee Zutano

CROSSNET's Today Show Success Story: How To Have A $65k Day (With Chris Meade) 31.07.2020 19:43

Even though CROSSNET is a multi-million dollar brand now, they’re still figuring out how to improve. They’re still working on things like their website and education and email flows. And there’s a ton they’ve learned along the way that you can apply to your business. Chris shares: Why you should lead with your story. Sending ad traffic to your homepage vs. a product page. How to get a ton of revie...

Telling Your Brand Story And Winning Over Customers: The Hummus Brand That Got It Right #5 31.07.2020 5:35

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook Ithaca Hummus

What’s A Good Conversion Rate? Benchmarks For 3 Types of Forms From Millions Of Online Shoppers #4 30.07.2020 4:04

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Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell [Summer of Growth #3] 29.07.2020 55:55

How can you make small tweaks on your website to increase your average order value? That’s exactly what 200+ brands wanted Kunle to answer. And I’m guessing you’d like to do the same for your brand. On this episode, he shares: The basics of increasing AOV on your store. The power of shipping thresholds and bundling. How to up-sell and cross-sell at checkout. How to effectively use discounts and st...

The 3-Email Abandoned Cart Playbook That Helped One Brand Recover $100,000+ #3 29.07.2020 2:55

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

Don't Sleep On Cart Savers: How To Reduce Cart Abandonment By 10% #2 28.07.2020 4:10

Follow Ben on Twitter Join The Ecommerce Marketing Community Check out our book, The Ecommerce Marketing Handbook

The 3 Types Of Visitors Coming To Your Site: What Most Brands Are Missing #1 27.07.2020 5:59

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Introducing Ecommerce Marketing School 27.07.2020 5:09

After 40+ episodes, we finally found our sweet spot. Now before you start thinking, "40 episodes?! You've got to be kidding!" hear me out. Between January and today, our team has talked with more ecommerce entrepreneurs than we can count. And like you, they're working toward that first million in sales. And you know what? They all want how-to, tactical advice they can walk away with and test out A...

Steal Shamelessly: Why Every Marketer Needs A Swipe File (with Black Travel Box's Orion Brown) 24.07.2020 53:35

Orion worked in brand before she launched her own business. But it was just brand at any old company. She worked her way up at Kraft (yes, that Kraft) and started her own brand as a side hustle to solve her own problem. On this episode, she shares: Building a consistent and compelling story. Why you should start with automated emails first. Why you need role models. Orion’s secret for consumer ins...

How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2] 22.07.2020 57:44

Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares: The best way to get feedback on your site. Why you need to get ads running from day 1. The first thing you need to do with Google Analytics. The concept of rage clicking. Show Notes & Links: [5:34] Targets for add to cart and conversion rates. [8:04] Why John isn’t a fan of...

Shopify Store Teardown: Tips for Converting More Visitors on Your Shopify Store with Kelly Vaughn [Summer of Growth #1] 15.07.2020 56:21

We had over 100 brands submit their stores to be reviewed. And even though we couldn’t get to all 100 in an hour, you can still apply all her feedback to your own store. On this episode, Kelly shares: The goal of your website. Why you need to treat your product pages as their own landing page. Why you should be spending more time on content. The most important pages on your site. Her favorite Shop...