Ecommerce Marketing School

Ahead of this Masterclass, we got more than 250 questions from entrepreneurs just like you. Then we boiled them down to a handful of the most-asked, and Dave and Ben went to town for 60 minutes, answering as many as possible. They break down: The channels that deserve the most attention today. How to address COVID-19 as marketers. The difference between offers that benefit you and those that benef...

The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares: The state of ecommerce amidst the COVID-19 pandemic. What to focus on if you can’t spend $ to acquire new customers right now. Quick wins for ecommerce brands to focus on. Why channels you own are king. Show Notes & Links: [8:29] How to convert the traffic you’re already getting...

Last year, Savannah managed over $10 million in Facebook, Snapchat, and Google ad spend, so she seriously knows her stuff. On this episode, she shares: Why testing your creative matters more than your targeting. How to think about what your budget should be. How to get testimonials from your customers. How to manage your ads during a time of crisis. Show Notes & Links: [4:21] Why you don’t nee...

As Founder & CEO of Privy, Ben is having to make the same decisions so many ecommerce founders are dealing with right now. Is it ok to be selling? What actually matters? He shares: Why now is the perfect time to invest in building your audience. Why founders shouldn’t be concerned about reforecasting right now. The importance of being human in trying times. The channel to lean on today. Show N...

With the COVID-19 pandemic, we know small ecommerce businesses like yours are worried about the days ahead. We also know a lot of people out there want to support small brands instead of giant corporations; they just don’t know where to find them. That’s why we’re launching ShopSmallEcomm.com, the world’s first marketplace for small ecommerce brands.

Marketer-turned-CEO Craig Hammond can't turn off his marketing skillset, so he's still very involved in the overall strategy for Peejamas. But he's figured out how to outsource certain parts of the job to focus on the bigger picture. He shares: What to spend time on when it comes to making video content. Why they only run video ads. The importance of telling your story. Their bar for finding the r...

J.M. Fabrizi has been part of a lot of Kickstarter campaigns at Coalatree. And they've all been overfunded (woah). So we wanted to get a behind-the-scenes peek at what they do to make it happen. He shares: Why Coalatree made the switch from retail to DTC. Why Kickstarter is 🔥 for introducing new products. The keys to building a successful campaign. How to keep backers engaged after they support y...

Wilson Hung is the Director of Growth at Kettle & Fire as well as the Co-Founder of getARPU.com , so he knows a thing or two about the world of ecommerce. As employee #2 at Kettle & Fire, he's been there through it all and shares how they've learned to use email an engine for recurring revenue. He also gets into: How 2 bloggers were responsible for 10k/month in revenue in the early days. W...

Evelyn Hartz is the Product Marketing Manger (/Extraordinaire) at Privy. She's been working closely on Privy Text for months . And even she was skeptical about the product at first. But she's learned a lot since the idea was first mentioned. And now she's sold. She shares: Why texting customers lets you skip the line. The text flow that worked on her as a consumer. Why text is another channel like...

Kenzie Hagan is the VP of Marketing for Vinebox and Usual Wines, single serving wine products. As a leader at two startups, Kenzie knows how to be scrappy. The VINEBOX Valentine's Day campaign consists of all products and packaging they already had and came together in a matter of weeks. She shares: How to test new products without pressure. How to turn slower months into growth opportunities. Tip...

Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as: The role of storytelling in their brand...

Val Geisler is the queen of onboarding teardowns, founder of Fix My Churn , and an email conversion strategist and copywriter who works with small and growing DTC brands. She's a total whiz when it comes to writing emails that'll make you more $ (and you don't have to be an expert like she is). She shares: The difference between copy and content. The basics of copywriting for ecommerce email. When...

Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including:  Why most...

This show is all about helping you learn from the best people in ecommerce, and that’s why we called up Kurt Elster for our first episode. Kurt was one of the first Shopify experts out there through his consulting business ( Ethercycle ) where he helps Shopify store owners discover hidden profits in their websites, and he’s also been sharing his work in public for the last five years on his Unoffi...

Hey and welcome to the Ecommerce Marketing Show. This show is dedicated to helping you become an expert in ecommerce marketing so you can sell more stuff and build a thriving business. Each week we’ll bring you interviews with leaders from top ecommerce brands to unpack how they did it, marketing tips you can steal ASAP for your business, and lessons learned from the 400,000+ merchants using Privy...