eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: What is the primary goal when advertising The checklist and framework that should be followed to get the most out of your ads Common mistakes committed in advertising Businesses that have been successful with their advertising campaign

Marketing Strategies Revealed in this Episode: What is press release marketing How you write a press release for marketing purposes What tools can be used for this press release marketing strategy The Do's and Don'ts for press release marketing Businesses that have been successful with press release marketing

Marketing Strategies Revealed in this Episode: Why SMS Marketing still the best strategy today The best approach to an SMS marketing strategy How do you measure the success of SMS marketing Examples of businesses that have successfully with personalized SMS marketing

Marketing Strategies Revealed in this Episode: Wholesale bundle pricing strategy and why is it effective Wholesale bundling vs retail bundle How to implement a bundling pricing strategy Examples of businesses that have been successful with product bundling

Marketing Strategies Revealed in this Episode: What is AI-Powered messaging How AI-Powered messaging along with top customer care helps bring new customers and retain current ones Tools and resources that help an ecommerce business generate and manage AI-Powered messaging  Examples of businesses that have successfully set up and managed AI-Powered marketing campaigns Examples of businesses that ha...

Marketing Strategies Revealed in this Episode: The most crucial marketing role to fill when your ecommerce business is just starting out  Marketing roles to fill when your ecommerce business is looking to scale revenue  The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers   Examples of businesses that have successfully filled...

Marketing Strategies Revealed in this Episode: Specific trends that have been seen in the world of influencer marketing within the past year Actionable strategies that brands can use to connect with the right influencers Is influencer marketing a sustainable strategy for years to come? Well known brands that have been successful with influencer marketing and the specific tactics that they utilized...

Marketing Strategies Revealed in this Episode: Recommended marketing automations for service-based companies  How do you leverage these automations to improve ones overall eCommerce marketing strategy The tools/methods and resources that can be used to implement these automations Examples of businesses that have been successful with these automations

Marketing Strategies Revealed in this Episode: How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them Some effective ways to come up with the right messaging and targeting the right demographics on social media What an average ecommerce business creates a Facebook group about that makes sense Examples of businesses that have been successful with socia...

Marketing Strategies Revealed in this Episode: Ways that an ecommerce business can get leads and start the nurturing process How you can effectively nurture leads using text marketing and SMS communication The specific tools and resources that are required for nurturing leads through text marketing? Examples of businesses that have been successful nurturing leads through text marketing

Marketing Strategies Revealed in this Episode: What is performance marketing and how do you build a process to drive growth What tools can be used to help manage performance marketing Key performance indicators to monitor and measure effectiveness Businesses that have been successful with their performance marketing

Marketing Strategies Revealed in this Episode: What is a specific product review strategy and how does it help e-Commerce businesses How can you get more reviews and generate more content from customers How to measure the success of your strategy What businesses have been successful with this strategy

Marketing Strategies Revealed in this Episode: What is content marketing How is traditional marketing different from content marketing? The various uses of content marketing What is an ideal content marketing strategy  

Marketing Strategies Revealed in this Episode: What elements comprise the customers onsite experience? Ways to optimize the onsite experience Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this

Marketing Strategies Revealed in this Episode: What is YouTube influencer marketing? How to find influencers that are right to market your products/services How to measure the success of YouTube influencer marketing Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing

Marketing Strategies Revealed in this Episode: What are the eCommerce trends in 2021 How can businesses prepare for these trends? What are some of the practices that should be discontinued / continued to adapt to these trends? Businesses that have been successful with their change management to keep up with the latest trends

Marketing Strategies Revealed in this Episode: What is back linking and why is it so important in the eyes of Google? Link building strategies that any ecommerce business can get started with The changing need for building links Do's and Dont's when it comes to link building

Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when deciding how many products and services to cross promote and sell? What ecommerce businesses have done a...

Marketing Strategies Revealed in this Episode: What is crowdfunding and how does it work? How to get a product off-the-ground using crowdfunding How to plan a crowdfunding campaign strategy Examples of organizations/businesses that have been successful with crowdfunding

Marketing Strategies Revealed in this Episode: The competencies that are needed when hiring for a marketing team The key functions performed by marketing team in order to be effective The tasks/activities that should be assigned to this department for optimal performance How to measure the individuals and teams performance

Marketing Strategies Revealed in this Episode: The primary problem with trying to grow a new consumer brand too quickly What's special about exponential growth for consumer brands How to design products that generate exponential growth How weird new products can eventually become cool and have explosive growth

Marketing Strategies Revealed in this Episode: Effective ways to come up with a lasting digital legacy Quality content vs. SEO tactics Injecting your values into your brands messaging How to preserve your ecommerce brands legacy

Marketing Strategies Revealed in this Episode: The challenges in hiring virtual assistants and how to overcome them The tools and assessments used to find the right talent The importance of using virtual assistants to grow your business Businesses that have been successful in hiring virtual professionals

Marketing Strategies Revealed in this Episode: The initial steps in successfully picking the right niche for starting an ecommerce brand Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery? Strategies and tips for laying the foundation of a successful ecommerce brand and growing it Examples of businesses that have been successful with growing a su...

Marketing Strategies Revealed in this Episode: The #1 thing software companies get wrong about pricing What product managers need to know about packaging and pricing How a company can create a product category for itself The role that product marketing plays in creating unicorn and IPO silicon valley companies The hallmarks of great product marketers