eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: Facebook marketing tools that most people are unfamiliar with Facts and figures that support the efficacy of these marketing tools How businesses augment these tools to their current marketing strategy Businesses that have been successful with these Facebook marketing tools

Marketing Strategies Revealed in this Episode: Why website load speed so important when doing conversion rate optimization The first things that an ecommerce website needs to address to improve page load speed Conversion rate improvement stats when a sites speed is improved The tools and resources that are required to improve page load speed and conversion rates

Marketing Strategies Revealed in this Episode: How to begin building a platform for your ecommerce business Specific marketing strategies to use to grow your platform The tools and resources needed to grow your ecommerce business platform Ecommerce businesses that have created successful platforms and the strategies they used.

Marketing Strategies Revealed in this Episode: How to build an effective framework for startup businesses The risks that need to be considered and how to avoid and/or mitigate them The tools and resources needed to build a brand and business The proper ways to measure the success of your business and brand building

Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when looking to implement a video content marketing strategy How you use these marketing strategy to grow and scale e-commerce business The tools needed to successfully execute these video marketing strategies? Some well known brands that are successful with their video content marketing campaigns

Marketing Strategies Revealed in this Episode: What makes a digital strategy data-driven and customer-focused How do marketers today crisis-proof their marketing plans What is a framework of crisis-proof digital strategy How to measure the efficacy of these crisis proof marketing strategies

Marketing Strategies Revealed in this Episode: What are promo codes and how are the negatively abused in today's ecommerce sales How to you protect your profit margins from unauthorized use of coupons The analytics that should be monitored to ensure that your promo code campaign remains "healthy" Businesses that have implemented promo code protection mitigating steps to protect their margins

Marketing Strategies Revealed in this Episode: How YouTube Ads are different from other platforms How do you optimize your YouTube Ads The key metrics that should be looked at when scaling ads Businesses that have become successful with their YouTube ads

Marketing Strategies Revealed in this Episode: The top SEO strategies that can be implemented in 2020 The different tools needed for these SEO strategies What are the top companies that have used these strategies for their success? How to measure the success of your SEO efforts

Marketing Strategies Revealed in this Episode: What is text marketing? The advantages of text marketing compared to other marketing strategies The tools and tips that you can impart when launching a text marketing campaign  E-commerce brands that do a great job running a text marketing campaign

  Marketing Strategies Revealed in this Episode: Methods and strategies when gathering data for product development Methods and strategies when gathering data for content development The different methods and strategies when gathering data for customer retention The best ways to measure the efficacy of these methods and strategies

Marketing Strategies Revealed in this Episode: How SEO has changed over the years SEO strategies that are a must to be implemented The tools that are needed for basic SEO strategies How to measure the effectiveness of the SEO techniques

Marketing Strategies Revealed in this Episode: How an SEO Quick Win strategy can work The Three Pillars of SEO Success How to implement an SEO Quick Win Strategy How you measure your success rate of these strategies and how often you should check their effectiveness

Marketing Strategies Revealed in this Episode: What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2B purchasers have? The different marketing channels the B2B businesses need to focus on. How is the sale Cycle different from a B2C sales cycle? Ecommerce B2B companies that have done a great job selling online and what we can learn from them.

Marketing Strategies Revealed in this Episode: What exactly is a Results Flywheel and how can it be applied to ecommerce businesses? How does a business know what to focus on and what is right for their business? What specific things need to be in place in order to handle an exponential growth in profits? Ecommerce growth success stories and how they were achieved

Marketing Strategies Revealed in this Episode: What is artificial intelligence and how does it relate to helping a businesses grow and find customers What specific strategies can you put in place using AI to help you predict and acquire the right customers? What specific tools and resources do you need to use to make artificial intelligence work. Where the future of Artificial Intelligence and mac...

Marketing Strategies Revealed in this Episode: How an ecommerce brand should proceed with setting up top of the funnel prospecting using Facebook ads The various stages of a sales funnel when it comes to digital marketing Effective ways to get your Facebook ads to stand out to attract the right customers Ecommerce brands that we can checkout today that are doing an awesome job with top of funnel p...

Marketing Strategies Revealed in this Episode: How to select the best VA's to assist with marketing activities such as email marketing How to incorporate VA's into your email marketing process flow What prior experience should a VA have in order to be effective in assisting you with email marketing and other marketing tasks How to determine the correct compensation for VA's so that you attract the...

Marketing Strategies Revealed in this Episode: Why does a brand need to spend money on advertising if they are SEO optimized? The best ways to start marketing your product with a small advertising budget on Amazon Where do most brands fail when it comes to selling on Amazon? The future of retail brick and mortar vs. selling online

Marketing Strategies Revealed in this Episode: Basic traffic generation strategies that any ecommerce business can start doing today Should a new ecommerce business initially focus on PPC or long term SEO and how should they go about doing this? Tools and resources that all ecommerce businesses should have in place to maintain successful PPC and SEO campaigns and strategies Successful ecommerce br...

Marketing Strategies Revealed in this Episode: Unique growth strategies the ecommerce companies have been forced to utilize during the Global Pandemic Growth strategies of the past that are totally out of the question in this current environment Strategies that businesses should double down on now Companies that have done a great job in pivoting in this current situation and what they have done to...

Marketing Strategies Revealed in this Episode: What are web-based push notifications and how can they be utilized by ecommerce businesses? Stats that show the effectiveness of push notifications What are the different types of push campaigns that successful brands use and how do they coordinate push notifications with their regular email campaigns? What tools and resources are required to make pus...

Marketing Strategies Revealed in this Episode: Actionable tips to start increasing sales on Amazon Today Ways for a brand to stand out and gain awareness Specific marketing strategies that are more effective in this current climate Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode: Why email marketing still more important than ever How does an ecommerce brand successfully coordinate social media campaigns with email marketing? And how can a brand successfully use social media to grow their email list? How does an ecommerce brand determine what content to use for an email marketing campaign? Companies that have some standout and...

Marketing Strategies Revealed in this Episode: What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel. Various ways to build a sales funnel Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend. How long should a brand keep prospective customers in the...