eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: How do you decide what content to put in a video Coming up with the perfect story for your brand Recommended video software to use when creating explainer videos The best ways to incorporate videos in your marketing for the best ROI Hidden Do's and Don'ts when it comes to video

Marketing Strategies Revealed in this Episode: Where an ecommerce business should begin when it comes to analyzing the experience that prospects and customers have on their websites Things that can help improve the online experience Mission critical insights that can be understood when analyzing your customers experience Main points of outcome that an ecommerce business should be striving to chang...

Marketing Strategies Revealed in this Episode: Why email is not dead and is more important than ever Quick actionable tips on building your email list growth? With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign? CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger  ompanie...

Marketing Strategies Revealed in this Episode: How can a brand successfully juggle paid PPC campaigns with attempting to rank organically for relevant keywords? What is the first thing an ecommerce site should do when looking to improve its organic listings? What are some must have tools and resources to have when looking to do SEO? Creating relevant and searchable content The future of where SEO...

Marketing Strategies Revealed in this Episode: Where does a company begin when looking to increase sales on Amazon? What are things that can be done to optimize your Amazon listings and how do you set up and optimize Amazon PPC ad campaigns? How does a company continually get good reviews? What are some companies that are selling on Amazon right now that are killing it these days that we can all l...

Marketing Strategies Revealed in this Episode: How do you define content marketing for ecommerce businesses The three pillars of content marketing done right Can a new startup ecommerce business be successful with content marketing, if so how? What tools and resources need to be in place to launch a successful content marketing campaign Examples of ecommerce companies that are killing it these day...

Marketing Strategies Revealed in this Episode: What Kickstarter is and how exactly it works The criteria that a business must meet in order to launch a kickstarter campaign Who Kickstarter is for The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one Examples of companies that we may all be familiar with that have launched...

Marketing Strategies Revealed in this Episode: What exactly is online arbitrage? How to find the best products to select The three pillars of ecommerce success How local retail arbitrage works Examples of some top ecommerce brands that are leading the way when it comes to online and retail arbitrage

Marketing Strategies Revealed in this Episode: The most important piece of technology that an ecommerce store should have in place Ways to improve the speed of an ecommerce site Practical ways to secure an ecommerce site Recommended technology tools and resources to improve site efficiency Examples of some top ecommerce brands that are leading the way when it comes to a solid and secure technical...

Marketing Strategies Revealed in this Episode: Blitz branding and how it can that be effective for an ecommerce business Growing an ecommerce business through podcasting The requirements for starting a podcast How to create a highly specified outreach list and turn that into a targeted social media ad campaign Examples of some top ecommerce brands that have leveraged podcasting and outreach lists...

Marketing Strategies Revealed in this Episode: What is Pinterest and what can you do Why Pinterest has all-time high traffic numbers How specifically can an ecommerce business increase site traffic and boost sales using Pinterest? The tools / resources that need to be in place to create a successful Pinterest strategy The top ecommerce brands that are killing it today on Pinterest and what we can...

Marketing Strategies Revealed in this Episode: Overview of direct to consumer selling and ecommerce marketplace selling How does an ecommerce business effectively track data? What tools and resources are required? The advantages of selling direct to consumer The advantages of selling on an ecommerce marketplace The disadvantages of selling across multiple platforms Resources required when doing mu...

Marketing Strategies Revealed in this Episode: What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it Why LinkedIn become such a prominent social platform of the past few years  What things need to be in place to create a LinkedIn sales automation funnel What type of results can a business expect from LinkedIn sales automation? Examples of some top ecommerce bra...

Marketing Strategies Revealed in this Episode: What specific data needs to be tracked to implement solid marketing strategies How does an ecommerce business effectively track data? What tools and resources are required? The flaws that come companies make with marketing Once a company has gathered the right data, what specific marketing strategies should they implement? Examples of some top ecommer...

Marketing Strategies Revealed in this Episode: What an ecommerce business should have in place prior to starting a Google Ad campaign How to effectively set the correct pay-per-click amounts and campaign budget Other PPC marketing channels that a business can try Best practices for success when it comes to PPC campaigns Examples of some top ecommerce brands that do a great job with PPC marketing t...

Marketing Strategies Revealed in this Episode: How to determine which live chat and chat bot tools to use Why live chat and chat bots are so popular these days What are some best practices for lead intake and lead conversion Tools and resources that you recommend for Lead intake and lead optimization Top brands that do a great job with lead conversion, live chat and chat bot conversions  

Marketing Strategies Revealed in this Episode: What should an ecommerce business first do when considering an online ad strategy How does a business determine which channels are right for them Ways to structure ad content and graphics How do you determine an appropriate ad budget that will get you the best ROI Recent changes that Google has made with respect to how they present online ads that eve...

Marketing Strategies Revealed in this Episode: What is partnership marketing What are some do's and don'ts when it comes to forming partnerships Why partnerships so important for any type of business these days Examples of successful co-marketing campaigns Partnerships between big brands and what we can learn from them

Marketing Strategies Revealed in this Episode: When to start exit planning What items you need to have in place How to determine valuation Ways to increase value Recommended exit planning resources

Marketing Strategies Revealed in this Episode: Improving the post purchase follow-up and why it's important How sending a handwritten note can make a difference What to mention in a handwritten note How to track the results of handwritten notes How customer experience personalization will change in the future

Marketing Strategies Revealed in this Episode: The main ecommerce marketing tasks that should be automated using data automation ways to automate the creation of drip campaigns and cart abandonment emails and text messages Recommended data automation tools What businesses should do data automation The future of data automation used for ecommerce marketing

Marketing Strategies Revealed in this Episode: Reasons brands face cash flow issues How cash flow financing works Marketing strategies to prevent cash flow issues Brands that have come back from cash flow issues The do's and don'ts with crowd financing

Marketing Strategies Revealed in this Episode: Why establishing customer trust so important these days Methods for gaining trust from your customers and potential customers How to get customers to trust influencers or affiliates who promote your brand Ways to get affiliates and influencers to adhere to your promotional and brand guidelines The best ways to highlight your expertise without coming o...

Marketing Strategies Revealed in this Episode: How has Search Engine Optimization changed from 2003 Valuable SEO lessons learned while doing client projects The biggest SEO mistakes that ecommerce businesses make Transitioning from traditional advertising to digital marketing Improve your day to day performance with personal development

Marketing Strategies Revealed in this Episode: What to do before selling on Amazon The initial steps to get listed on Amazon and to start selling The basic marketing strategy to drive customer traffic and optimize performance The best types of products to sell on Amazon What you can learn from the top Amazon sellers