eCommerce Marketing Podcast

Marketing Strategies Revealed in this Episode: How do you get the attention and gain the trust of potential customers How do you positively influence the visitors evaluation of your product How to positively influence the visitors evaluation of your price How can you convince customers on the authenticity and worthiness of your product Psychological strategies that any ecommerce business can use t...

Marketing Strategies Revealed in this Episode: How to get started with SEO What is structured data and dynamic rendering In house SEO vs. Outsourcing Balancing organic SEO with Pay per click search advertising Advanced SEO tactics that you can learn from the top brands

Marketing Strategies Revealed in this Episode: What makes a good ecommerce photo The difference between stock photos, manufacturer photos and original photos Using different photos for different platforms What is the difference between Product shots vs. editorial vs. lifestyle photos The equipment and resources needed for your own photoshot

Marketing Strategies Revealed in this Episode: What is hybrid dropshipping How hybrid dropshipping can work for any ecommerce business The financial costs to Hybrid dropshipping Managing inventory across multiple locations Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode: Why personalization is so important Personalization statistics How ecommerce businesses can get started with personalization Personalization and the impact on a stores performance The future of personalization

Marketing Strategies Revealed in this Episode: The importance of on page SEO Starting a link building campaign Creating the best content for maximum SEO return The Future of SEO Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode: Basic elements of sales psychology Understanding the customers journey Using sale psychology and customers journey to drive up sales from Facebook and Instagram Ads How to target specific customers on Instagram and Facebook How sales psychology and the customer journey differs across different social networks

Marketing Strategies Revealed in this Episode: How to get started with Influencer Marketing How to find influencers for your brand What types of incentives to offer influencers Platforms for influencers to promote The future of influencers marketing

Marketing Strategies Revealed in this Episode: The importance of increasing customer retention and the average order value Effective ways to do post purchase upsell How to make customer communication personal Other ways to improve average order value Average order value improvement statistics

Marketing Strategies Revealed in this Episode: Equipment / resources needed to sell with video Examples of brands that do well with video The most important elements of successful video The best marketing channels to distribute video  How to get started with video today

Marketing Strategies Revealed in this Episode: Why email marketing is important How to structure a black friday email marketing campaign Coming up with the right discount What to do after black friday is over

Marketing Strategies Revealed in this Episode: How to optimize your Amazon channel Competing with the big brands Competing with Amazon's private label brands Recommended optimization tools Taking advantage of Amazon's new display network

Marketing Strategies Revealed in this Episode: How YouTube Videos Advertising works What a business needs to get started How to structure a video ad sales funnel Setting up retargeting campaigns Tips for a successful video ad

Marketing Strategies Revealed in this Episode: What is retargeting? Examples of various retargeting campaigns for ecommerce Retargeting tools and resources Typical results seen Retargeting limitations  

Marketing Strategies Revealed in this Episode: How does PPC advertising work on Amazon Strategies to increase PPC profit Managing multi-channel selling Time it takes to devote to Amazon selling Resources and tools for Amazon sellers  

Marketing Strategies Revealed in this Episode: What is influencer marketing and why is it so important these days How to get started with influencer marketing Finding the right influencers for your brand What are the typical fees to pay influencers to promote your brand Is influencer marketing a viable long term marketing strategy

Marketing Strategies Revealed in this Episode: What is SEO and why it's so important How to initiate an SEO strategy Internal SEO vs. Outsourcing Staying abreast of Google changes and SEO resources The most important SEO factor to improve rankings

Marketing Strategies Revealed in this Episode: What is link building and how do you get started Internal link building vs. outsourced link building How to determine a worthy site for links How to determine what content to create Determining the amount of links to get per month

Marketing Strategies Revealed in this Episode: What is biometrics Biometrics and conversion rate optimization The technology that makes it all work What companies are doing and how it has improved conversion rates The future of biometrics technology

Marketing Strategies Revealed in this Episode: Why so many businesses fail The first thing to look for Defining the 4-steps to profitability The time it takes to reach profitability Is it too late to fix a company that has lacked profit

Marketing Strategies Revealed in this Episode: Examples of Facebook offline events Companies that have had success with offline events How to use the Facebook Attribution Tool How to get started measuring offline events data

Marketing Strategies Revealed in this Episode: What is a content audit How to determine what content is good How you get started with a content audit The steps to doing an audit How often you should do an audit

Marketing Strategies Revealed in this Episode: Who are influencers? Promoting with influencers and social media and how you start How do you find the right influencers? Typical incentives you can offer to motivate influencers How to find the right social media platform

Marketing Strategies Revealed in this Episode: How Instagram product tagging works How to promote without being overly promotional Getting a presence on Instagram Other features of Instagram to promote products Making posts look organic rather than promotional

Marketing Strategies Revealed in this Episode: The most effective ways to utilize remote teams Collaboration and management tools to use Effective ways to manage a remote team In house vs. outsourcing The downsides to a 100% remote team