Arlen Robinson

eCommerce Marketing Podcast

Business EN ↓ 421 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Author

Arlen Robinson

Episodes

How to Effectively Multiply the Reach of Your Referral Program – with Jay Gibb 17.05.2019 27:15

Marketing Strategies Revealed in this Episode: Why referral programs are more important than ever The components of a good referral program How to increase participation in your referral program Referral programs vs. affiliate programs How to come up with unique incentives

How to Turn a Shipping Policy into Competitive Free Marketing Strategy – with Tommaso Tamburnotti 11.05.2019 28:09

Marketing Strategies Revealed in this Episode: Is Free shipping essential? Best practices to increase conversions at checkout with competitive shipping Giving the perception of saving on shipping costs Ways to promote attractive shipping offers How to save time and money on shipping while remaining competitive

Search Engine Optimization, Link Building and Content Marketing – with Jeff Oxford 04.05.2019 26:40

Marketing Strategies Revealed in this Episode: Search engine optimization and how its changed over the years Link building and content building basic strategies Is content still king? Link building in house vs. outsourcing The future of SEO

Content Marketing and Inbound Marketing – with Nathan Ellering 27.04.2019 27:30

Marketing Strategies Revealed in this Episode: What is content marketing and inbound marketing How to launch an effective content marketing and inbound marketing campaign Strategies for success from CoSchedule How to leverage strategies across multiple countries Outsourcing vs. in house campaigns

Email Marketing Automation – with Rytis Lauris 20.04.2019 28:57

Marketing Strategies Revealed in this Episode: What is email marketing automation Best ways to come up with content for email campaigns Style vs. quality of content The best features to have when looking for email automation tools Companies that have great email campaigns

Building Brand Trust by Collecting Customer Reviews – with Brian Merritt 12.04.2019 39:14

Marketing Strategies Revealed in this Episode: Why are online reviews so import in the world of ecommerce Tips and strategies to collect customer reviews How to combat negative reviews Using a third party review platform vs. using your own Ways to promote glowing reviews to build brand loyalty

Conversion Rate Optimization – with Jon MacDonald 29.03.2019 25:12

Marketing Strategies Revealed in this Episode: What is conversion rate optimization and why it is important In house vs. hiring an expert What conversion rate should a business strive for Examples of companies that have great conversion rates Is too much conversion rate optimization a bad thing?

Creating a High Ticket Drop Shipping Sales Funnel – with Trevor Fenner 23.03.2019 29:30

Marketing Strategies Revealed in this Episode: The importance of a sales funnel Examples of good high ticket items to sell Where the funnel begins and ends. Tools for optimizing your sales funnel Recommended ad spend budgets

Hiring Marketing Freelancers for Lead Generation – with Nathan Hirsch 15.03.2019 24:53

Marketing Strategies Revealed in this Episode: Marketing and lead generation in house vs. outsourcing The steps to finding the best marketing manager Establishing strong lines of communication with Hiring one freelancer vs. multiple freelancers Paying salary vs. performance based

Website Abandonment & How to Send "The Right Message at The Right Time"– with Brett Thoreson 07.03.2019 29:46

Marketing Strategies Revealed in this Episode: The website abandonment problem The right messages Site abandonment vs. cart abandonment Sites that do a good job Messaging rules of thumb

Twitter and Podcasting - with Jennifer Longworth 23.02.2019 25:25

Marketing Strategies Revealed in this Episode: Using Twitter to increase sales Putting together an in-house Twitter strategy Starting a podcast Is Twitter and podcasting a lasting strategy?

Inbound Marketing & Conversion Optimization 18.02.2019 30:21

Marketing Strategies Revealed in this Episode: What is conversion optimization How to find the best content Inbound marketing tactics Inbound marketing leaders to model

eCommerce Marketing on Pinterest 09.02.2019 33:15

Marketing Strategies Revealed in this Episode: How Pinterest works Using Rich Pins Finding inspiration from other brands Doing keyword research to maximize success

How to Capture Leads using Facebook Messenger 02.02.2019 31:30

Marketing Strategies Revealed in this Episode: The marketing trifecta The explosion of engagement on Facebook Messenger Facebook Messenger vs. email opt-in Building a long term relationship

How to Use LinkedIn Ads for B2B Lead Generation 25.01.2019 25:14

Marketing Strategies Revealed in this Episode: The history of B2B ads Options The effectiveness of LinkedIn ads Creating effective Ad copy and graphics Types of business that can succeed with LinkedIn ads Companies to model

Influencer Marketing - with Caroline Balinska 18.01.2019 32:34

Marketing Strategies Revealed in this Episode: What is influencer marketing How to find influencers How to track referrals from influencers The best social networks for influencer success

Content Marketing and Content Advertising 11.01.2019 26:59

Marketing Strategies Revealed in this Episode: A content strategy anyone can follow Affordable content creation techniques Advanced content creation and marketing strategies Content creation with respect to Google

Using Memorable Personal Domains to Drive Web Traffic 03.01.2019 30:10

Marketing Strategies Revealed in this Episode: Why are memorable domains effective Strategies to find memorable domains Future of new domain extensions New Domain extensions

How to Get Media Coverage in the Age of Pageview Journalism – with Ky Trang Ho 15.12.2018 35:42

Marketing Strategies Revealed in this Episode: What is pageview journalism? How newsrooms work these days versus the good old days How does a business get reporters and bloggers to cover them What's the easiest way to get quoted?

Content Gap Analysis & Topic Creation for Content Marketing – with Jason Berkowitz 08.12.2018 25:26

Marketing Strategies Revealed in this Episode: What exactly is Content Gap Analysis & Topic creation for Content Marketing Content creation options In house content creation vs. Outsourcing Content updating schedule

Branding and Marketing – with Ash Ome 01.12.2018 24:48

Marketing Strategies Revealed in this Episode: Definition of branding The most important marketing strategies for ecommerce businesses Creating a branding and marketing plan Modeling successful companies

Viral Marketing - with David Feinman 17.11.2018 24:09

Marketing Strategies Revealed in this Episode: Preparing a video marketing campaign What types of businesses benefit from video marketing Elements of unforgettable videos What social media platforms lend well to video

Website Bug Management -with Kirk Deis 10.11.2018 27:57

Marketing Strategies Revealed in this Episode: Reaching more people by managing site bugs. Common bugs that affect sales Eliminating bugs in marketing verbiage Quick fixes to solve common bugs

High Ticket Drop Shipping with Google Product Listing Ads - with Anton Kraly 03.11.2018 26:53

Marketing Strategies Revealed in this Episode: What is Drop Shipping? Google Product Listing Ads How to take advantage of Google PLAs Are Google PLAs good for low ticket items?

Black Friday Email Marketing - with Dylan Kelley 24.10.2018 28:31

Marketing Strategies Revealed in this Episode: Why is email marketing important on Black Friday Pre-promotion of black Friday deals Frequency of sending emails Recommended email tools