Arlen Robinson

eCommerce Marketing Podcast

Business EN ↓ 421 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Author

Arlen Robinson

Episodes

A/B Testing for eCommerce - with Chris Dayley 12.10.2018 31:00

Marketing Strategies Revealed in this Episode: What is A/B testing Analyzing and optimizing based on results Optimizing mobile conversions How to improve conversion rates

Public Relations & Influencer Engagement - with Jen Berson 10.10.2018 33:33

Marketing Strategies Revealed in this Episode: How to approach Strategies for engaging influencers Affordable PR tips Tools for PR and influencer engagement

How to Grow Your Business by Using Your Customers - with Sam Mallikarjunan 28.09.2018 34:09

Marketing Strategies Revealed in this Episode: How to determine the LTV of your customers Forming long term relationships with customers Adding subscription services Coming up with complimentary products and services

Going Multi-Channel - with Nemo Chu 21.09.2018 34:53

Marketing Strategies Revealed in this Episode: Inventory management across all platforms Maximizing profit by negotiating net 30 and net 60 terms Paying suppliers with credit cards Creative ways to get suppliers to trust you

How to Design an Effective Marketing Funnel For Amazon Sales - with Bernie Thompson 17.09.2018 25:49

Marketing Strategies Revealed in this Episode: How to create a sales funnel Improving Amazon search results The threat of amazon manufactured products Multi-channel ecommerce

Customer Success, Retention and Value – with Dave Bayless 07.09.2018 28:43

Marketing Strategies Revealed in this Episode: Increasing customer life through adding value Customer retention tools Determining customer lifetime value The best customer retention strategy

How To Effectively Scale Ad Messaging – with Andy Bedell 31.08.2018 27:16

Marketing Strategies Revealed in this Episode: Scaling for an international audience How to internationalize your website Common mistakes when going international Adjusting messaging based on your targeted demographics

Creating Compelling Product Descriptions that Captivate & Convert – with Karon Thackston 24.08.2018 28:51

Marketing Strategies Revealed in this Episode: General rules of thumbs when creating descriptions Giving value to the shopper Finding unique content for hundreds of products When to engage a copywriter

Using a Remote Team for eCommerce SEO – with Liam Martin 17.08.2018 33:38

Marketing Strategies Revealed in this Episode: Creating a link building flow Defining your teams goals Performing a website audit 301 redirects on low performing pages

Creating a Mobile Commerce Strategy – with Aliasger Motiwalla 11.08.2018 24:56

Marketing Strategies Revealed in this Episode: Mobile apps for certain businesses Monetization in mobile apps The promotion of a mobile app Creating an effective strategy

Amazon and Multi-Channel eCommerce – with Chad Rubin 06.08.2018 20:52

Marketing Strategies Revealed in this Episode: How to add the Amazon sales channel Considering other retail sales channels Tools to manage multi-channel fulfillment and inventory Setting up the multi-channel eCommerce infrastructure

How to Improve Mobile Friendliness – with Arlen Robinson 27.07.2018 11:29

Marketing Strategies Revealed in this Episode: Creating a responsive site Updating graphics and fonts Analyzing on different devices Optimizing layout and design

Advertising and Selling Products on Amazon – with Jeff Cohen 21.07.2018 33:53

Marketing Strategies Revealed in this Episode: Getting started on Amazon Optimizing product details, descriptions and images The win-win with Amazon Products that are ripe for Amazon

Optimizing Your Store's Transactional Emails to Drive Repeat Sales – with Vincent Panepinto 14.07.2018 20:15

Marketing Strategies Revealed in this Episode: Optimizing common emails like order receipt and password reset Adding branding marketing and content to transactional emails Optimizing post purchase emails Post shopping discount thank you emails

How to Grow Your eCommerce Business with Website Plugins – with Emilie Murphy 07.07.2018 21:56

Marketing Strategies Revealed in this Episode: Top marketing plugins Setup and integration of plugins The top ecommerce platforms that work well with plugins Security issues with plugins

Using Storytelling to Help Build Your Brand – with Michael Jamin 29.06.2018 26:50

Marketing Strategies Revealed in this Episode: Personalizing your about us page Become transparent to customers Highlight successful customers and tell their story Putting a face on your brand

Conversion Rate Optimization – with Ryan Kulp 23.06.2018 28:18

Marketing Strategies Revealed in this Episode: Streamlining checkout process Improving page load speed Adding clear call to actions Improving customer service by adding live chat

Using Domain Names Innovatively to Promote Your Online Business – with Shreeja Jamdar 08.06.2018 25:19

Marketing Strategies Revealed in this Episode: Strategies for picking unique domains Using domains for promotional campaigns Large brands using innovative domains The benefits in using unique domains

B2B eCommerce – with Chloe Thomas 02.06.2018 29:51

Marketing Strategies Revealed in this Episode: How B2B businesses attract new customers Shopping cart solutions for B2B businesses Which large companies can smaller companies use as a model The B2B checkout process

UX & CRO to Boost Return On Advertising Spend – with Kurt Elster 25.05.2018 28:17

Marketing Strategies Revealed in this Episode: Conversion rate optimization improvements Mobile conversion optimization Design mistakes How to endure in ecommerce

Using Webinars to Sell eCommerce Products – with Omar Zenhom 18.05.2018 32:00

Marketing Strategies Revealed in this Episode: The best topics for eCommerce webinars Using private webinars as focus groups The benefits of webinars Using custom graphics and pop-ups like hello bars to promote on-site

How Connected is Your Brand's Community? – with Laura Yecies 11.05.2018 24:35

Marketing Strategies Revealed in this Episode: Facilitating two way communications without being too aggressive The best platforms that lend well to organically growing a connected community The next gen messaging platforms The future of community building and messaging

Hiring Virtual Assistants – with John Jonas 04.05.2018 25:34

Marketing Strategies Revealed in this Episode: The tasks that virtual assistants can do Finding the right virtual assistant The challenges with hiring a virtual assistant The future of hiring virtual assistants

Facebook Advertising – with Steve Chou 27.04.2018 22:01

Marketing Strategies Revealed in this Episode: How an Ecommerce Business Gets Started with Facebook Ads The Best Creatives to Use for Your Facebook Ads What Is the Best Audience to Target How to Maximize Your ROI

Ecommerce Trends for 2018 – with Dave Chaffey 23.04.2018 30:03

Marketing Strategies Revealed in this Episode: Getting specific customer feedback from specific pages of your site Conversion rate optimization Customizing Offer Messaging Using Machine learning to customize ads