eCommerce Marketing Podcast

Marketing Strategies and Topics Covered in this Episode: What are micro-influencers? Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today. Examples of businesses that have been successful with micro-influencer marketing  

Marketing Strategies and Topics Covered in this Episode: What exactly is AMP email? How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers. The specific tools and resources that are required to set up and manage AMP email campaigns Businesses that have been successful with AMP emails

Marketing Strategies and Topics Covered in this Episode: Why quizzes are more effective for email list building rather than traditional pop ups The Klaviyo nucleus approach Why email marketing is the brain for all marketing channels Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach 

Marketing Strategies and Topics Covered in this Episode: How does an ecommerce business get started with Influencer marketing How does an ecommerce business select the right influencer for them? How to determine the correct incentive to offer influencers to promote your brand Examples of businesses that have launched successful influencer marketing campaigns  Tools and resources that can be used t...

Marketing Strategies and Topics Covered in this Episode: Ways in which you can empower your customers to create your product for you Why it is so important that your product  / service creation is a collaborative process between you and your customers and prospective customers The tools and resources that are needed for getting feedback from customers and tracking their responses Examples of busin...

Marketing Strategies and Topics Covered in this Episode: The most important accounting tasks for eCommerce businesses The tools/resources needed to accomplish these accounting tasks The challenges and success factors of eCommerce development in our current third millennium era Businesses that have done a great job managing their accounting tasks for eCommerce and the specific things have they done

Marketing Strategies and Topics Covered in this Episode: The different types of Google Ads that are available for ecommerce stores? How a brand determines which type of ad is best for their brand The rule of thumb when it comes to coming up with a cost per click amount and budget Examples of businesses that have been successful with Google Ads and what specifically have they done

Marketing Strategies and Topics Covered in this Episode: What is customer retention and how does it differ from winback strategy What are the different customer retention strategies How do you measure the success of customer retention strategies The do's and don'ts of customer retention

Marketing Strategies and Topics Covered in this Episode: Why exactly is Evergreen Marketing What are the benefits of Evergreen Marketing What specific marketing efforts can you implement for evergreen marketing Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode: Why exactly is Conversational SMS Marketing How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive Businesses that have been successful with conversational SMS marketin...

Marketing Strategies and Topics Covered in this Episode: What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses What are the key metrics when measuring success of a word-of-mouth marketing campaign What are the advantages/disadvantages of word of mouth marketing vs other types of marketing Companies that have been successful with word-of-mouth mark...

Marketing Strategies and Topics Covered in this Episode: What is Amazon Pay-Per-Click The different Amazon pay per click ad types and which ones are right for you How to increase visibility and sales Examples of businesses that have been successful with their Amazon Pay-Per-Click

Marketing Strategies and Topics Covered in this Episode: What is Conversion Rate Optimization Ways to improve your conversion rate Tools that you can use to improve your conversion rate The Key performance indicators used to measure conversion rate improvements

Marketing Strategies and Topics Covered in this Episode: What are upselling and cross-selling techniques How do you do upselling What is an example of cross-selling Other metrics that should be measured to determine the efficacy of upselling and cross-selling  

Marketing Strategies and Topics Covered in this Episode: The types of digital marketing that can be used to sell books online How to optimize digital marketing for selling a book online What tools can be used to effectively implement these marketing campaigns Examples of businesses that have been successful in selling their books online through digital marketing

Marketing Strategies and Topics Covered in this Episode: Methods that any ecommerce company can implement to start building their sales funnel When pushing people through your funnel, how you seamlessly get them from the bottom of the funnel to the top of your sales funnel Recommended tools and resources for managing people in all phases of your sales funnel Examples of businesses that have succes...

Marketing Strategies and Topics Covered in this Episode: Where does an ecommerce brand begin when it comes to Conversion rate optimization? The specific methodology to follow when looking to improve your conversion rates Standard Do's and Don'ts when it comes to CRO Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversi...

Marketing Strategies and Topics Covered in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore Instagram and Facebook features that enable and facilitate sales Common do's and dont's when it comes to social commerce and social selling Brands that have been really successful with social comme...

Marketing Strategies and Topics Covered in this Episode: How exactly email retargeting works What tools and resources are required for email retargeting to work Why email is still a very powerful communication tool to reach and engage with potential clients Businesses that have created successful email retargeting campaigns and the specific techniques they utilized

Marketing Strategies and Topics Covered in this Episode: How podcasting eliminates cold leads Ways to use podcasts for marketing strategies How to measure the effectiveness of podcasts Businesses that have been successful in using their podcasts for marketing  

Marketing Strategies and Topics Covered in this Episode: Is email marketing still effective? How to write great marketing emails Best practices for growing a subscriber list The variables that affect the success or failure of an email marketing campaign

Marketing Strategies Revealed in this Episode: Why giveaway campaigns so effective and are they appropriate for any ecommerce business Tools and resources that are needed to manage your giveaway campaigns How an optimal tech stack help increase your ecommerce sales Examples of businesses that have successfully set up and managed giveaway campaigns

Marketing Strategies Revealed in this Episode: When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind? The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack How an optimal tech stack help increase your ecommerce sales Examples of businesses that have an optimal tech stack and what it looks li...

Marketing Strategies Revealed in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore What exactly is the gated launch method Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen? Brands that have been really successful with a gated...

Marketing Strategies Revealed in this Episode: How to build a B2B content marketing strategy How content helps generate leads How to choose the right content types How to to track and report on the performance of content