Arlen Robinson

eCommerce Marketing Podcast

Business EN ↓ 421 episodes

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Author

Arlen Robinson

Category

Business

Latest episode

Jul 7, 2025

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Episodes

How to Successfully Implement Brand Tracking - with Angeley Mullins 23.08.2022

Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to ex...

How to Prepare your Business for Fundraising - with Asher Ismail 15.08.2022

Asher was named Emerging Entrepreneur of the Year in 2017. He's led multiple startups and raised millions in capital from angels, VC, and crowdfunding.  Prior to Uncapped, he was CEO at Midrive, General Manager at Moneysupermarket and part of the early team at Skype.  Asher is also a Board Member of Tech London Advocates (TLA) and Founder of InterTech Diversity Forum, organizations dedicated to im...

How to Get Around Browser and Device Disruptions - with Quimby Melton 08.08.2022

Quimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films.  Quimby holds an AB in English from the University...

YouTube Advertising for E-commerce Brands - with Shashwat Singh 01.08.2022

Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat's agency is one of the leading YouTube ad agencies in the game. In this episode, you will learn What are...

How to Increase the ROI of your Ad Campaigns - with Aleksandra Korczynska 25.07.2022

Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies. In this episode, you will learn Why marketing automation is essential for the growth of an ecommerce business Tactic...

How to Effectively Market on Facebook and TikTok - with Kenneth Gray 18.07.2022

Kenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny's ability to be able to uti...

eCommerce PR - with James Falconer 13.07.2022

James has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI. In this episode, you will...

How to Personalize Your eCommerce Marketing - Gen Furukawa 05.07.2022

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-par...

Why Branding is So Important - with Shaival Mehta 27.06.2022

Shaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses to help them create all sorts of content from infographics to animation videos, social media content, logos. Pretty much anything you can describe, we can create.  He also has experience running other businesses such as Molecular Apps on Shopify whi...

Scaling an eCommerce Business - with Jared Mitchell 20.06.2022

Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales.  Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their bu...

How to Use Video to Leverage Client Stories and Testimonials - with Jude Charles 13.06.2022

For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mi...

Paid Ads and the Key to Driving Profitable Growth - with Kathleen Booth 06.06.2022

Today's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-mar...

How to Increase Revenue through eCommerce Subscriptions - with Evan Padget 30.05.2022

Today's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. In this episode, you will learn If subscription commerce is right for any DTC ecommerce business The downsides to setting up a subscription commerce offerin...

Strategies to Boost Your Domain Authority - with Jon Lightfoot 23.05.2022

Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client's on-site technical SEO, as well as off...

Content Marketing and SEO - with Farzad Rashidi 16.05.2022

Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he's been helping other companies achieve the same success via Respona. In th...

Using Influencers, Creators and Celebrities to Become Direct Sellers of Your Brand- with David Perry 09.05.2022

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don't...

How to Increase Sales through Affiliate Programs and Content Partners - with Dustin Howes 05.05.2022

Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com. In this episode, you will learn What are the key things that need to be in place when considering setting up an affiliate prog...

How to Grow Your Customer Base Using Live Video - with Kirk Nugent 27.04.2022

Today's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he's captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk's goal is to help or...

Using First and Zero-Party Data to Improve Customer Lifetime Value - with Valentin Radu 18.04.2022

Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs.  He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instruct...

Promoting Your Brand across Amazon and Other Online Marketplaces - with Onn Manelson 11.04.2022

Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize , an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization  solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potenti...

How to Run Profitable Paid Ads Campaigns - with Michael Lisovetsky 04.04.2022

Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that drive results.  Prior to founding JUICE, Lisovetsk...

Why WhatsApp is the Ultimate eCommerce Marketplace - with Cesar Martin 28.03.2022

With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.

Retargeting to Increase Customer Engagement and Sales - with Kyle Duford 21.03.2022

Marketing Strategies and Topics Covered in this Episode: What is retargeting and why is it so important today Recommended retargeting strategies that a business should follow The tools and resources that can be used to help with retargeting strategies The key performance indicators that should be monitored to measure the effectiveness of retargeting

Improving Site Performance to Increase Sales - with Shane Bishop 14.03.2022

Marketing Strategies and Topics Covered in this Episode: Why site performance so important when it comes to reaching more customers and generating more website traffic and sales The first step an ecommerce business should take when assessing their site performance and the benchmarks that should be measured against The specific strategy that should be followed when looking to improve site performan...

eCommerce SEO and Transformation to Drive Growth - with Luke Carthy 08.03.2022

Marketing Strategies and Topics Covered in this Episode: Customer retention vs. customer winback strategies The main aspects of SEO that an ecommerce business should focus on Specific SEO strategies that should be used specifically to drive growth Examples of businesses that have implemented successful SEO growth strategies

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