eCommerce Impact Podcast

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners.  How Barry uses ChatGPT to help him research ad ideas  How to figure out what your audience wants - by immersing you...

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States.  The three most important principles of marketing : Awareness, Nurture and Trust  The two main reasons a business will fail The most important elements of trust-building in marketing...

In this podcast episode, we cover topics on-  At what stage should you start selling their product on Amazon What categories of products are best on Amazon Why are the the first 18 months crucial  Launching your product on Amazon  The three C’s of Amazon marketplace: Competition, commercials and competition  What is an “A plus content” on Amazon What are the biggest challenges DTC brands face  Bes...

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets.  In this episode you will learn: The optimum to start sending out Black Friday emails How to segment your email list for peak season success How to approach strategy for different segments of your email...

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster.  We cover:  The best tools to track your data  How to avoid the mistakes people make with data in their business Some...

This week, join us as we take a deep dive into:  How to maximize average order values The biggest conversion rate optimization mistakes - and how to avoid them How you can review and edit AI-generated content via Optimonk How user-centric feature development can help identify features that resonate with your users Tackling CRO and Facebook ads challenges Understanding the difference between zero p...

This weeks episode is a special one! I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on: Success we are seeing with Web+Shops Campaigns on Meta Demystefying Cost Cap campaigns A Tactic for using Bid Caps to speed up ad delivery during a short campaigns A strategy for capturing high-quality email audiences - th...

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn:  How to make each customer feel like a VIP customer What stage should brands focus on customer experience  Why you need to make a detailed map of post and pre purchase customer behavior The importance of a product feedback loo...

Show Notes- Insider secrets to a massive Kickstarter campaign Pre-campaign preparation and lead generation for Kickstarter Ekster’s journey: From initial campaign to phenomenal growth Building a strong team and performance marketing strategies Mastering the art of advertising and scaling A peek behind the curtain of an 8-figure creative process  Nailing short form viral video as a product brand  B...

This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify.  If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into:  The most notable of the 100+ Shopify Updates Shopify’s AI assistant- sidekick and how it will actually help you.  Shopify’s AI powered tool - Shopify Magic Shopify bundles...

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology! Tune in to find out  * How emotion and storytelling can be the powerhouse behind your ad success * Stand Out, Be Bold: Embrace Uniqueness: how to s...

Ready to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth. *Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We...

In this special mini podcast episode, we interview Elena Miller , a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations an...

Our guest this week Kanika Misra of Boston-based CRO agency Bedabedagrowth blew my socks off! In this episode she breaks down, step by step CRO process her agency has developed - sharing the incredible story of DOUBLING the conversion rate of a beauty brand.  Stay tuned to hear how this holistic approach could completely change the game for your eComm business, and get a full breakdown of the psyc...

This week we have EComm brand founder Israa Alrawi  here to tell the amazing story of how she took a bootstrapped drop-shipping brand from scale to exit within 3 years, by focussing relentlessly on her email marketing.  Hear how she prioritised community and deliverability to make sure her emails reached and resonated with her audience, and how investing in her email list as an asset made for an e...

Show notes: How to build a systematic organic social media strategy Why and how you need to understand what your customer actually needs Why engagement outreach and conversation could be the missing piece in your strategy. How to decide on a content strategy - connection and converting content Why it helps to have a face for your brand Which channels to focus on while scaling up your business What...

This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators. She breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads. If you have been wondering how to approach this rapidly evolving space then this is the e...

This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance! In this episode we talk abo...

In this episode, we cover- When to invest in highly produced ads vs DIY ads How to decide when to go in-house or ad agency How to deal with competitors and others copying your ideas How to create a community of raving fans. Getting investment - how to find the right  investor for a mission-driven brand What's coming up on the marketing landscape

If you have ever wondered how to get started with Affiliates and Influencer marketing but didn't know where to start - then this episode is for you. I sat down with Arlen Robinson the founder of OSI Affiliate Software who has been in the biz for over 20 years - he's definitely the OG of Affiliate marketing.  We cover:  *What is the difference between an affiliate and an influencer *The b...

In this episode we cover- How to approach journalists so the actually pay attention Simple tactics for ensuring your get coverage in the press How to find out which journalists to contact  How to go about getting press in new countries and markets The ways in which PR can interact and augment digital advertising The importance of roundup articles How Chat GPT will impact PR and news  Rosie Davies-...

*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product.  *What your ideal customers AKA 'soulmates' and detractors can teach you about your marketing and why you need to study both closely  *How cognitive biases like 'loss aversion' can improve your marketing performance *The 'job to be done' framework...

If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa.  With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever. We dive into:  *The difference between first and zero party data *The best tactics for getting c...

Today's episode was a real eye-opener! This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to accelerate growth with better customer research.  Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better.  But today - I got se...

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer!  Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the pla...