eCommerce Impact Podcast

This week I sat down with Sam from Blink SEO - Sam has been in the eCommerce world for 20 years and his agency Blink specialises in SEO for eCommerce and Shopify . Their system typically increases organic site revenue for brands by 100% in a year - and in many cases has even doubled total revenue for brands. Throw out all your assumptions about SEO being really hard, really slow and difficult to g...

This week I sat down with Lauren Gregor, founder, and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand - taking the hassle and wastage out of the children's apparel market and growing at an impressive rate! Chatting with Lauren was super inspiring - she's a true mission-driven entrepreneur, who has built a brand with a passionate community from the ground up. Listen in...

This episode is a little different - I wanted to shine a light on entrepreneurship in it's early stages - to provide some inspiration for others that are still in the thick of it. Hassan Muzaffar launched his low-sugar, high-protein cereal brand Yummos just a few short months ago - but already he has attracted an enviable team, some great investors and has created a brand that is gaining lots...

This week I have a real treat for those who love creative strategy. I have my friend Matt Johnson on the podcast.  Matt is a fellow agency owner, who previously worked for 15 years as a viral video pioneer, building programs at New York Magazine, Business Insider, NowThis, and Men’s Health. Matt left New York City to join the ranks of entrepreneurs. Matt recently spoke at Social Media Marketing Wo...

Hear how Kyle Stanger created his fashion awareness brand Boys Get Sad Too and grew it to £100k months without a plan, any financial backing and having dropped out of school, all before he turned 25. His huge success can be put down to his pure passion for his cause, a laser-like focus on his community of customers and a natural ability with social media coupled with limitless energy and focus. (e...

This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves.  I chatted with Nora Wolf, owner of boutique New York Based public relations shop Wolf PR .  Nora has worked with global brands like Herman Miller, Kikkerland, Resident and ZigZagZurich on their strategies to be featured in publications like Esquire, Apartment Therapy, Cool Hunting Buzzfeed, Dwel...

This week I sat down with Stephen Duke from Wayflyer - a financing platform for eCommerce. I for one have to admit to not knowing a lot about the financing of eComm brands - so it was fascinating to hear all the different options that an eComm brand has - and how using revenue-based finance can be one potentially low-risk option once your brand has hit a good level of growth. In this episode we di...

We can't promise it will be easy - but brands that act now will have a bigger chance of winning at their Black Friday/ Q4 / Peak Season Strategy. In this special episode of the podcast, Jessie sit's down with her senior Strategy Team - Pedro Cordero Head of Google Strategy and Charlotte Sargeant, Head of Paid Social - to discuss: - What worked for eComm brands last year and what we think...

This week Jessie sits down with Sarah Levinger who is a highly celebrated Creative Strategist,  Consumer Behavior Analyst who helps DTC brands increase their ROI with psychology-based creative.  In this episode you will find out:  *Why traditional UGC advertising is not performing as well as it did last quarater *How tapping into your customer's emotion, psychology and demographics can improv...

This week I am featuring an episode of another AMAZING podcast I was recently a guest on. The eCommerce Influence Podcast with Lily Ackerly from Brand Growth Experts. In the episode I share the nuances of the "new" Facebook platform and some paid social wins. If you are struggling with your ad performance right now or if you are trying to learn more about how the platform works you will...

This week i am beyond excited to have Ed Williams on the show to talk about how the brand he co-founded - Candy Kittens has disruped an entire product category to become the fastest-growing confectionary brand in the UK  Ed has been named in the Forbes 30 under 30 list for retail and e-commerce and has so much to share today. A few highlights How 20,000 t-shirts sold in a day via twitter funded th...

This week I sit down with Krisi Smith - who brought innovative tea blending from the US back to the UK at age just 23, making it the product category fun and accessible. She tells the amazing story of going from Ski Instructor with a mad idea to multi-million dollar founder who puts people first.  Tune in to hear how Krisi shunned grad scheme and corporate life to set up the business at age 23 - h...

This week Jessie sits down to chat with Sophie Baron from Mamamadefood.com about how she raised £800k on Seedrs and why it was such a success. How a shy person can still get hundreds of thousands of views on a Tiktok. Why testing every channel is important. Why posting from your personal TikTok might work better than your brand page. Why Shopify is the best platform for brands in the scaling up ph...