eCommerce Impact Podcast

I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, including: Why Google brand is NOT bringing incremental...

Dive into strategies on how to navigate the rising costs of  Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, and crafting diverse and effective ad creatives....

Jessie chats with Ruben Posthuma , Head of Sales & Marketing at Dr. Bugs Popcorn , a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product development. We dive into the brand’s monthly fl...

Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands.  Learn how to:  Keep customers engaged with personalized content  Increase conversions with smart segmentation  Use SMS strategically without annoying your audience  Build automations that generate revenue while you sleep If you&apos...

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down.  Here's what we cover:  Why Performance Max is king - but only with guardrails.  How Standard shopping still has a place.  What Google Demand Gen Campaigns are, and why they are the new frontier. Plus we discuss how 3rd Party Attribution can sometimes be more of a hindrance than a help.

This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin). Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Shopify brands. Before HiTide, Jesse scaled teams...

Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible. One way to do this is through attribution —the process of figuring out which touchpoints or platforms get credit for driving sales. Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBeacon is here to demystify the murky world of attri...

Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business. Want the full strategy breakdown? Email Omer at hello@atlasventures.co or connect through LinkedIn .

Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary. After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired! https://mikerhodes.circle.so/home  

Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads He drops some huge nuggets on the call that you can implement right away on your Shopify Store. - Why SEO is one of the biggest leverage points to bring down cost per acquisition of eCom/Shopify busines...

If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, and track - without having to involve and negotiate...

For the first time ever - a solo episode from me - here to tell you my story of how I got here!  From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story!  Want to connect - find all my socials and my newsletter at www.jessiehealy.com

Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses. In this episode, we discuss about- ◾️How Christmas Gift Guides can grow your eComm store  ◾️How early to plan for Christmas PR ◾️How the press helps skip the res...

Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza.  Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit.  In this episode, we talk about -  How to figure out your CAC goal and lifetime value  At what stage should a brand be more aggressive with acquisition tar...

This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO.  In this episode, we talk about-  The UAM method to increase your conversion - Usability, Anxiety & Motivation  How social proof makes your product seem genuine  The biggest misconceptions about CRO  What R...

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth.  We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia...

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand! In this week’s episode we cover- What are the elements an ecom brand should establish before seeking an investment?  Why are metrics important for getting an investment for your ecom brand  What makes...

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today,  In this episode, we talk about- How TikTok changes the way we interact with influencers  How to get UGC for your ads via TikTok shop How the brand Frost Buddy scaled their busi...

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify:  Common mistakes people make with Shopify Tricks to a more effective Shopify homepage  Which review platforms he love Tips to improve your performance on Shopify store  What to put on your ‘about you’ page When should...

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue. This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows What is an email flow  How to segment your email list better How to send fewer campaigns and still hit the growth goals  The five main email flows th...

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology.  Secrets of the brain that are most relevant to e-commerce How the brain works and how it can be applied to your marketing  Why knowing how to communicate with your customers is a game-cha...

Something a little different this week - a fireside chat between  Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand.  We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break th...

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results.  This is what we cover:  How to measur...

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing.  In this episode, we dive deep on topics of-  Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase Why your strategy should be different for loyal customers vs new customers  Strategies to convert a one time custo...

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging a...