Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns.  He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies....

In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets.  Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization.  Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and...

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication.  Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing th...

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.   Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales.  He explains the main reasons customers abandon their carts and demonstrates how s...

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores.  Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales.  Drew discusses real success stories where companies went from showing only...

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big.  Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth.  Learn about the f...

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.  Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.  Darren also talks ab...

In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue. Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing.  Learn about mobile-first email design, optimal sending freque...

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.  Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.  L...

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces T...

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.  Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.  He shares simple strategies to boost conversions, build trust, and grow your store.  Topics discussed in this episode:   Why fixing conversions matters more than more traffic.  What theme mistakes silen...

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert.  Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers.  You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and acc...

In this episode, we talk about how to get real Amazon reviews without breaking the rules.  Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews.  He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products.  Topics discussed...

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.  Our guest is Soma Toth, founder and CEO of recart.com . He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail.  Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups...

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations.  Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose.  If you’re tired of chasing your team around to get things done and w...

This episode dives into smart inventory management for fast-growing Shopify brands.  Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently.  Topics discussed in this episode:  Why is inventory key for fast-growing Shopify stores.  How do spreadsheets fail as brands scale.  What triggers the...

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations.  Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands. He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practic...

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!  Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.  The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business. Sign up for free at https://newsletter....

In this episode, we dive into the impact of tariffs on e-commerce brands. Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediat...

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business.  Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages.  Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitabi...

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/   --- In this episode, we dive into a genius solution for handling open box returns.  Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices.  Learn how his unique tool transforms a common e-commerce h...

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/   --- In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value.  Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling.  He explains different ways to implement...

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/   --- In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way.  Jeffrey explains how smart testing can significantly boost your profits.  Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that c...

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/   --- In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful s...

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/   --- In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.  With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.  Claus dives into the origins and evolution of his podcast, its current success, and explains...